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Social Media Marketing Lunch with Case Study

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Social Media Marketing Lunch with Case Study

  1. 1. social media
  2. 2. MBA/JD
  3. 3. MBA/JD www.juliepenner.com
  4. 4. MBA/JD www.juliepenner.com @pennerj
  5. 5. MBA/JD www.juliepenner.com @pennerj
  6. 6. MBA/JD www.juliepenner.com @pennerj
  7. 7. MBA/JD www.juliepenner.com @pennerj
  8. 8. MBA/JD www.juliepenner.com @pennerj
  9. 9. MBA/JD www.juliepenner.com @pennerj this event: #cumarketing
  10. 10. set schedule THEORY APPLICATION - Resources - Tools - POST Framework - Case Study
  11. 11. !t educated
  12. 12. Traditional Media Social Media Timing Filter then Publish Publish then Filter Supervision Planning Coordination Content Professionals Amateurs Creators Broadcast AND Style Broadcast OR Conversation Conversation Costs High Low Ordered Chaos (like Process Ordered (like making a car) making a coral reef) Small and Medium Size Large Groups Groups With and Between Conversation To Customers Customers
  13. 13. Objectives People Strategy Tactics
  14. 14. http:// www.forrester.com/ Groundswell/ ladder.html
  15. 15. People = Audience Pyschographic Behavioral Demographic
  16. 16. l"ten first
  17. 17. join in
  18. 18. #eal Strategies 1. Dedicate a Social Media Email 2. Inter-connect Platforms 3. Lead from the Top, but Have 1 Leader 3. Create Social Media Guidelines 4. List Your Influencers - (w/ Social Media Info) 5. Create a Social Media Action Plan and Calendar 6. Develop an Internal Social Media Policy
  19. 19. Tools/Tactics/Technology
  20. 20. http://altitudebranding.com/wp-content/uploads/ 2009/02/SocialMediaStarterKit-Tools.pdf
  21. 21. Q&A
  22. 22. case Study
  23. 23. Acquisition Retention Referral
  24. 24. Use Science Use Stories Use Sleep Data

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