They Share the same Principle… 2 Acquisition Lead Account Contact 1 opportunity 3 Prospecting Retention - Target to lead conversion -Customer / contact - Campaigns to educate target -Case / issue / tickets
OK .. But thequestion is still thesameWhat is target??when should I consider the details as leadand when it becomes contact??? What is opportunity???Why contact and account are different???Why & why…………
Prospecting First stage of any sales process : Principle module - Campaign You create a list of people based on certain criteria like: age, Sex, Special interests, demography etc. and run a campaign – email / tele- calling / outdoor etc. to reach them… Recipient’s feedbackCampaign Leads So::: Campaign recipients = “Targets” Interested Targets = “Leads”
Acquisition Principal module: “Contact”, “Account”, “Opportunity” 1 2 3 4 -Converting Follow-up – calls, Lead contact meetings -Adding Contact against Account Leads Qualified Leads - Creating Sales conversion OpportunitySo:::“Contacts” are more qualified leads with the defined interest in your services/products.“Accounts” are generally company details and contacts belongs to these accounts.“Opportunity” is the defined contact’s (buyer’s) interest in the specific services with anexpected monetary value.
Retention Principle Module: cases, bugsOnce sales is closed; the most important activity is customerretention.It is about creating, recording and assigning cases/bugsagainst customer complainsHandling and resolving the cases with customer satisfaction.It gives you an opportunity for cross/up selling.
What’s more?? That’s it!! I told you It’s not a rocket science
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