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My First Facebook Post Engagement Ads

After learning about Facebook boost posts, it’s now time I learn of Facebook post engagement ads. Here's how the Facebook post engagement ads went and my takeaways.

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Ann Kristine A. Peñaredondo
Social Media Engineer | Podcaster | Published Author |
Mastermind Coach
AnnKristine.com
After learning about Facebook
boost posts, it’s now time I learn of
Facebook post engagement ads.
Have peace of mind and do more on your business. AnnKristine.com 2
Facebook’s post engagement ads
allows you to advertise your post
depending on the objective.
What’s more, you would be able to
target audiences better, just like
how you target audiences on your
Facebook ad campaigns.
Have peace of mind and do more on your business. AnnKristine.com 3
You may do this on
Have peace of mind and do more on your business. AnnKristine.com 4
Ads Manager
Source: https://venturebeat.com/2015/06/18/facebook-upgrades-ads-manager-and-power-editor-with-more-actionable-data-views/
or in Power Editor.
Source:https://blog.bufferapp.com/facebook-ads-manager

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My First Facebook Post Engagement Ads

  • 1. Ann Kristine A. Peñaredondo Social Media Engineer | Podcaster | Published Author | Mastermind Coach AnnKristine.com
  • 2. After learning about Facebook boost posts, it’s now time I learn of Facebook post engagement ads. Have peace of mind and do more on your business. AnnKristine.com 2
  • 3. Facebook’s post engagement ads allows you to advertise your post depending on the objective. What’s more, you would be able to target audiences better, just like how you target audiences on your Facebook ad campaigns. Have peace of mind and do more on your business. AnnKristine.com 3
  • 4. You may do this on Have peace of mind and do more on your business. AnnKristine.com 4
  • 6. or in Power Editor. Source:https://blog.bufferapp.com/facebook-ads-manager
  • 7. Let’s start!Have peace of mind and do more on your business. AnnKristine.com 7
  • 8. I created two post engagement ads on two separate periods. The first post engagement ad was done during the Facebook Ads Basic seminar that I attended. It was co- presented by Facebook and Manila Workshops. Have peace of mind and do more on your business. AnnKristine.com 8
  • 9. The second post engagement ad was for the podcast, The Joy and Ann Show, which I am one of the hosts. Have peace of mind and do more on your business. AnnKristine.com 9
  • 10. First post engagement ad Facebook Page: Exceptional Virtual Assistant Objective: Traffic Budget: US$10.00 Ad ran for two days Have peace of mind and do more on your business. AnnKristine.com 10
  • 11. I posted this blog on my website. I want my Facebook fans to read it.
  • 12. Here’s the name of the campaign. Have peace of mind and do more on your business. AnnKristine.com 12
  • 13. At the ad set, I only chose Facebook news feed.
  • 14. I ran it for two days for US$10.00.
  • 15. Also, I chose the days and time when the post will be seen. Have peace of mind and do more on your business. AnnKristine.com 15
  • 16. I chose this audience. Have peace of mind and do more on your business. AnnKristine.com 16
  • 17. I chose Link Clicks for optimization and delivery. Have peace of mind and do more on your business. AnnKristine.com 17
  • 18. At the ads area, I chose Use Existing Post. I looked for the post that I will advertise.
  • 20. Here’s the result. Have peace of mind and do more on your business. AnnKristine.com 20
  • 21. Takeaway I should have run the ad for 24 hours only. The fans of the Facebook Page aren’t a lot for now. They saw the ad thrice. Have peace of mind and do more on your business. AnnKristine.com 21
  • 22. Second post engagement ad Facebook Page: The Joy and Ann Show Objective: Reach Budget: Php 40.00 Ad ran for 1 day Have peace of mind and do more on your business. AnnKristine.com 22
  • 23. Here’s the name of the campaign. Have peace of mind and do more on your business. AnnKristine.com 23
  • 24. This time, I included Instagram for the ad placement.
  • 25. I ran the campaign for 1 day with a P40.00 budget. I did not choose a specific time to run the ad. Have peace of mind and do more on your business. AnnKristine.com 25
  • 26. I chose the lookalike audience of the Page to target. Have peace of mind and do more on your business. AnnKristine.com 26
  • 27. I limited the number of times the ad will be shown to a person to one. Have peace of mind and do more on your business. AnnKristine.com 27
  • 28. On the ads area, I chose the Facebook Page for Instagram since there is no Instagram account connected.
  • 29. At the ads area, I chose Use Existing Post. I looked for the post that I will advertise.
  • 30. This is how the ad would look like on Instagram.
  • 31. This is the preview of the ad on Facebook.
  • 32. Here’s the result. Have peace of mind and do more on your business. AnnKristine.com 32
  • 33. Takeaways I should have targeted the Facebook fans of the Page instead of lookalike audience. The lookalike audience is cold audience. They have little knowledge that the show exists. Have peace of mind and do more on your business. AnnKristine.com 33
  • 34. Takeaways The post reached more than 2,000 people, but not even one engaged on the ad for both Instagram and Facebook. Instagram and Facebook audiences behave differently. Next time, I will create an ad set for each. Have peace of mind and do more on your business. AnnKristine.com 34
  • 35. BUSINESS OWNERS: I heard you say "Ann is EXCEPTIONAL!“ Answer my preliminary survey: http://bit.ly/ExceptionalVASurvey Consult with me: https://clarity.fm/annkristine