Back to Basics: simple SEO tactics
that deliver results

@pelogia

@pelogia
Slides: pelogia.it/psm

Agenda
Local SEO Content Links
@pelogia

Local SEO

@pelogia

@pelogia

Frustrating
customers
Frustrating Oliver Losing businesses
@pelogia

@pelogia

@pelogia

1-10 Locations
Request a letter to your
business address or an
automated call
+10 Locations
Upload a list of
locations and a Google
rep will give you a call
Hours invested: 0.5 to 10 hours
Time to conclude: 1 to 3 weeks
@pelogia

Google My Business Guide
http://bit.ly/GMB-guide

Save yourself some embarrassment:
Let your clients know when and
where they can find you.
@pelogia

Content

@pelogia
Homepage

@pelogia
Used Cars Page

@pelogia

@pelogia
Results showing “used cars” – Homepage vs Used Cars Page
Used Cars Page
Homepage
Google showing the
correct page 4 x more
Hours invested: 1 to 5 hours
Time to start seeing results: 3 weeks
When we updated
the page

Review the title and content of
the 10 pages with most
impressions on your website
@pelogia

Links

@pelogia

> > =
@pelogia

> > =
@pelogia

Links are like word of mouth
for Google
@pelogia

@pelogia

Hours invested: 15 minutes
Time to see results: 1 day
@pelogia

Make links part of your current
marketing efforts and it will be
much easier to earn them.
@pelogia

Check your
company info on
Google My
Business
Update your
titles to pass the
right message
Create alerts
for your brand
name and
outreach
quickly
THINGS TO DO AT WORK
TOMORROW
@pelogia

Thank you!
@pelogia