Web of Assets

Pelle Braendgaard
Pelle BraendgaardCo Founder at Mondome
THE WEB OF ASSETS
    Pelle Braendgaard
      PicoMoney
1. Banks as anti innovators

2. The web of assets

3. How banks can stay relevant
1. BANKS AS ANTI
   INNOVATORS
THE WORLD NEEDS
  INNOVATION
INNOVATION STARTS WITH
    SMALL STARTUPS
   working on crazy things in strange ways
My bank wanted to charge me
    €1500 for developer
      documentation
   AUSTRIAN STARTUP FOUNDER 2010
We can't open a merchant
  account and European
customers don't use PayPal
  SPANISH STARTUP FOUNDER 2011
To open a merchant account it
was considerably easier for us
 to found a Delaware LLC and
 process our payments in the
              US
   BERLIN STARTUP FOUNDER 2010
BANKS PROTECT EXISTING
   REVENUE STREAMS
Web of Assets
E-MONEY LEGISLATION
  Large A round required for startups
NEW VERSION MUCH BETTER
  Still requires at least a €500k seed round to play
THE INTERNET ROUTES
 AROUND OBSTACLES
  INCLUDING BANKS
NEW ASSET TYPES
VIRTUAL
CURRENCIES
WHY VIRTUAL CURRENCIES?

•0   transaction fees

• Prepayment

• Cantbe shut down by bank
 or payment provider

• Easy   integration
Web of Assets
Web of Assets
Web of Assets
Community Currencies
http://www.regiogeld.de
Web of Assets
2. THE WEB OF ASSETS
The Web
Non web

Web commerce today




                     3rd party
Commerce with
the web of assets
Better access to
customers own data
Operate a web of assets on top of banks
STANDARDS ARE NEEDED
Web of Assets
1982 called - they want their
 messaging standards back
http://opentransact.org
UNIQUE ASSET URLS

         EUR              https://ecb.int/euro
  DB EURO Accounts        https://db.com/de/euro
   DB CHF Account         https://db.com/de/chf
    T-Mobile prepaid      https://t-mobile.de/prepaid
                          http://www.amazon.de/Innovators-
Innovators Dilemma book   Dilemma-Unternehmen-bahnbrechende-
                          Innovationen

      Daimler AG          https://xetra.de/dai
http://www.openbankproject.com/
http://payswarm.com/
http://www.w3.org/community/webpayments/
3. HOW BANKS CAN STAY
      RELEVANT
TELECOMS VS VOIP
JOIN THE INTERNET
  Don’t wait another 20 years
EXPERIMENTAL WEB BANK



•Simple   deposit accounts
•Open API’s
MINIMIZE RISK AND BARRIERS


•Minimal   KYC < €1000 balances
•Normal    KYC < €10k balances
•No   cards
100% WEB INFRASTRUCTURE


• Learn   from Google, Twitter, Facebook not other
 banks
• Maintain   existing systems and services separately
• Bring   in experienced non bank web team
SABOTAGE


•Strong   CEO/Board support
•Inside   interests will attempt sabotage
•Existing   IT staff can be dangerous
STARTUPS INNOVATE FOR YOU
Acquire interesting ones just like Google, Twitter and FaceBook
LEARN FROM SOUNDCLOUD
http://eric.wahlforss.com/2010/05/05/god-i-love-the-internet/
ABOUT ME
  Pelle Braendgaard
pelle@picomoney.com
       @PelleB


  picomoney.com

      I blog at
 stakeventures.com
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Web of Assets

Editor's Notes

  1. The world wide web changed almost every aspect of business over the last 20 years. The last place to have been mostly unaffected is the world of banking and finance. Now this is finally changing.\n
  2. I will specifically talk about business and retail banking. I think investment banks while under attack for many real and imagined reasons already understand many of these things reasonably well.\n
  3. \n
  4. Innovation is what causes most real growth. The world needs innovation.\n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. Tech executives swear by Clayton Christensen&amp;#x2019;s famous book\nexisting cash cows destroy innovation cycle\nYou are now in the tech industry and need to read and understand this.\n\n
  11. Original e-money legislation\nFew real startups applied, too expensive\nPayPal, Telcoms\nRumor is banks pushed for strong rules to protect their business\n
  12. You now see actual startups applying, but most real innovators will still find it hard to play.\n
  13. \n
  14. Can&amp;#x2019;t use banks work around them\n
  15. A prepaid credit system used within a business or platform.\nSell in 7/11, Gas stations, by mobile phone, credit card etc.\n
  16. \n
  17. Platform for creating virtual currencies\n
  18. Person 2 Person credit around the banks\n
  19. Fund projects using donations instead of equity. \nPressure on SEC to allow small value equity offerings.\n
  20. Growing in Germany, England, Canada and US.\nCommunity currencies and time banks are going around national currencies.\n
  21. Still small but growing.\nSemi anonymous, can&amp;#x2019;t be shut down\nKiller feature is zero barrier to entry for developers\n20+ copycats on the way\n
  22. \n
  23. Lots of resources distributed on the internet. \nEach with a URL\nRequest / Response\n
  24. A web shopping cart connects to a payment gateway on the web\nPayment gateway like PayPal sends messages to banks through the dark net\n
  25. All assets including banks are accessible via the web directly\nNo need for chains of intermediaries\n
  26. banks, assets, ecommerce sites allow 3rd party applications to aggregate data for consumer\n
  27. Many startups hate them for freezing funds. \nNecessary risk mitigation due to fundamental insecurities in banks existing messaging models.\n
  28. The web was built on standards\n
  29. The banks own standards wont work. They come from the world of \nleased lines and batch jobs. \nFundamentally different technology than the web.\n
  30. Very simple standard using HTTP (the web protocol) and OAuth for security as used by facebook and twitter.\n\nExperienced web developer only needs this slide to develop with it.\n
  31. Each asset type has a unique url\n
  32. EU funded project to create open banking standards. Focus on transparency.\n
  33. E commerce standard. Offer/Acceptance/Payment\n
  34. W3C is web standard group\nInitially merging OpenTransact and PaySwarm.\n
  35. \n
  36. Old telecoms standards have been replaced by VOIP. \nStill monopolies so not ideal example\n
  37. I am not talking about a marketing site or online banking. \n\nYour core business should be exposed on the web.\n
  38. \n
  39. KYC large barrier to entry \nUse tiered account scheme balancing KYC and max balances\n
  40. Very different technologies, very different skills\n
  41. It is vital that this comes from the top\nMy experience says IT staff are worst offenders\nApple II vs Mac, Altavista vs DEC\n
  42. Let startups deal with Mobile, NFC, Reporting, Shopping cart integration etc.\n
  43. \n
  44. \n