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Lady Gaga


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Lady Gaga

  1. 1. LADY GAGA May 30, 2012 by Peiyun Chao Strengths music, connection, visual appeal Market TrendsRecorded Music Weaknesses Investment in Creating Visual Buzz Live Music Threats Focus on the US The Decline of Physical Music Opportunities Product Diversification
  2. 2. LADY GAGAMay 30, 2012 by Peiyun ChaoRECOMMENDATIONS global fan base 2009 The Fame Ball TourARENA VMA Awards TOUR 50 Concerts for 2009-2010
  3. 3. LADY GAGAMay 30, 2012 by Peiyun Chao THANK YOU