Beautific Oenobiol

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Coke's collaboration with Sanofi

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Beautific Oenobiol

  1. 1. The Beauty Drink
  2. 2. Strengthen hair and nails Embellish skin Lose weight Improve vitality $ 2 to 3 eurosEveryday refreshing low calorie beauty hydration
  3. 3. +
  4. 4.  
  5. 5. LICENSED BRAND EXTENSIONCategory extension Product developer Distributor Manufacturer Brand owner
  6. 6. Target audience: women ages 25-45
  7. 7. What are the consumers needs andhow will this product fulfill them? Is the partnership between Sanofi (a health brand) and Coke a good decision? What are the brand associations for each?
  8. 8. What do you think about the Beautific Oenobiol packaging? Do you think the Coke and Sanofi brand names should appear onthe label? Would it help or hurt the product? Do you think Beautific will succeed in France?

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