Personal Information
Organization / Workplace
Greater Atlanta Area, GA United States
Occupation
Director immr
Industry
Telecom / Mobile
Website
www.immr.org
About
Dr. Phil Hendrix wears three hats - he is the founder and director of immr, an industry analyst (previously with Gigaom Research), and advisor to startups in digital and mobile. Focusing on market opportunities for disruptive new products and services, Dr. Hendrix helps clients validate product-market fit, develop compelling value propositions, and spur growth and adoption. Within the digital landscape, much of Phil's work is at the intersection of mobile, location and social (SoLoMo), M-commerce and mobile payments.
Specialties: Innovation, disruptive strategy, mobile, location, marketing
Tags
mobile
market research
innovation
social
tablets
value proposition
marketing
startups
behavioral economics
gamification
m-commerce
market
adoption
testing
new products
venture capital
positioning
market size
strategy
lbs
mobile apps
enterprises
customer needs
customer experience
disruptive innovation
engagement
big data
location
#imediasummit
m-payments
algorithms
signals
data
digital
consumers
shopping
apps
#consumer #ux #retailing #mobile
loyalty mobile social strategy customer service
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mobile customer loyalty strategy marketing
behavior change
mobile tablets price ipad elasticity survey resear
mobile m-commerce lbs social
research
technology
ctia
pricing
choice modeling
elasticity
ipad
mobile device tablets smart phones market adoption
mobile device
smart phones
location-based services
geoloco
mobile devices geo location-based services wireles
market potential
new-to-market products
statistics
demand
google
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