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Presenta(on	
  Tips:
How	
  To	
  Sell	
  Your	
  Product
In	
  Three	
  Slides	
  or	
  Less	
  –	
  Part	
  1
Stay	
  co...
Why	
  by	
  the	
  third	
  slide?
• Your	
  audience’s	
  /me	
  is	
  
valuable
• Forced	
  to	
  quickly	
  ar/culate	...
You’re	
  a	
  Sculptor
• Only	
  leave	
  what	
  is	
  needed
• Your	
  audience	
  will	
  connect	
  
with	
  your	
  ...
Tell	
  a	
  story
• People	
  learn	
  best	
  by	
  stories
• Childrens	
  books	
  are	
  a	
  huge	
  
business
• Read...
Tell	
  your	
  audience’s	
  story
• Research	
  your	
  audience
• Learn	
  their	
  backgrounds	
  and	
  what	
  
driv...
Create	
  a	
  Villain	
  in	
  slide	
  #1
• The	
  villain	
  is	
  the	
  problem
• Simple	
  yet	
  powerful	
  statem...
Their	
  hero	
  on	
  Slide	
  #2
• Your	
  audience	
  is	
  the	
  hero,	
  not	
  you	
  –	
  but	
  you	
  win
• Expl...
Bonus	
  Tip
Make	
  it	
  easy	
  for	
  your	
  audience	
  to	
  contact	
  you	
  
aMer	
  your	
  presenta/on.
Place	...
Thank	
  you
More	
  ques/ons?
Contact	
  info:
hTp://peg.me/jason
@pegworks

9
Sunday, February 2, 14
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How to Sell Your Products in Three Presentation Slides or Less – Part 1

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Learn how to implement a simple format for your business presentations that sells your audience in three slides or less by setting up a problem, villain and hero all told through compelling storytelling.

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How to Sell Your Products in Three Presentation Slides or Less – Part 1

  1. 1. Presenta(on  Tips: How  To  Sell  Your  Product In  Three  Slides  or  Less  –  Part  1 Stay  connected  with  us  to  get  more  (ps  in  the  future: PegWorks  |  Facebook  |  TwiEer  |  Blog  |  LinkedIn 1 Sunday, February 2, 14
  2. 2. Why  by  the  third  slide? • Your  audience’s  /me  is   valuable • Forced  to  quickly  ar/culate  a   convincing  point • Shows  the  audience  you   respect  them  and  their  /me 2 Sunday, February 2, 14
  3. 3. You’re  a  Sculptor • Only  leave  what  is  needed • Your  audience  will  connect   with  your  point • Hook  your  audience  first • You’ll  give  details  later 3 Sunday, February 2, 14
  4. 4. Tell  a  story • People  learn  best  by  stories • Childrens  books  are  a  huge   business • Reading  to  your  child   consistently  enables  them  to   learn  faster • Early  cultures  survived  by   storytelling 4 Sunday, February 2, 14
  5. 5. Tell  your  audience’s  story • Research  your  audience • Learn  their  backgrounds  and  what   drives  and  excites  them "The  best  way  to   sell  something  is   • Visit  their  social  profiles to  put  it  in  the   • Read  credible  ar(cles  about  them • Incorporate  this  knowledge  into  your   hand  of  the   presenta(on  to  make  it  personal person  you  are   • Use  their  pictures  and  informa(on   (names,  companies,  job  (tles,   selling  it  to." friends,  rela(ves) • Make  them  the  subject 5 Sunday, February 2, 14
  6. 6. Create  a  Villain  in  slide  #1 • The  villain  is  the  problem • Simple  yet  powerful  statement • Use  personaliza(on  to  connect  your  audience  to   the  problem,  "John,  don’t  you  hate  it  when  your   plumber  lies  to  you?" • Couple  your  points  with  pictures  that  connect  with   John • Prepare  your  audience  for  the  solu(on  they  need   by  explaining  the  villain,  "Unlicensed  plumbers  will   consistently  charge  you  30%  more  than  licensed   ones." 6 Sunday, February 2, 14
  7. 7. Their  hero  on  Slide  #2 • Your  audience  is  the  hero,  not  you  –  but  you  win • Explain  how  John  solves  the  problem  of  the  overpriced   unlicensed  plumbers  by  using  your  service – – – – "Create  an  account  on  WaterSpout.com Post  your  clogged  drain  problem Get  a  list  of  all  licensed  plumbers  in  your  neighborhood They  Bid  to  fix  your  problem”   • Use  your  bullets  to  guide  your  hero  through  the  steps • S(ck  to  one  main  resolu(on  per  slide • Use  slide  #3  for  one  addi(onal  point  (if  necessary) 7 Sunday, February 2, 14
  8. 8. Bonus  Tip Make  it  easy  for  your  audience  to  contact  you   aMer  your  presenta/on. Place  a  shortURL  in  your  last  slide  that  lets  them   save  your  contact  informa/on  quickly. Read  the  companion  blog  post. 8 Sunday, February 2, 14
  9. 9. Thank  you More  ques/ons? Contact  info: hTp://peg.me/jason @pegworks 9 Sunday, February 2, 14

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