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Presenta(on	
  Tips:
How	
  To	
  Sell	
  Your	
  Product
In	
  Three	
  Slides	
  or	
  Less	
  –	
  Part	
  1
Stay	
  connected	
  with	
  us	
  to	
  get	
  more	
  (ps	
  in	
  the	
  future:
PegWorks	
  |	
  Facebook	
  |	
  TwiEer	
  |	
  Blog	
  |	
  LinkedIn

1
Sunday, February 2, 14
Why	
  by	
  the	
  third	
  slide?
• Your	
  audience’s	
  /me	
  is	
  
valuable
• Forced	
  to	
  quickly	
  ar/culate	
  a	
  
convincing	
  point
• Shows	
  the	
  audience	
  you	
  
respect	
  them	
  and	
  their	
  /me

2
Sunday, February 2, 14
You’re	
  a	
  Sculptor
• Only	
  leave	
  what	
  is	
  needed
• Your	
  audience	
  will	
  connect	
  
with	
  your	
  point
• Hook	
  your	
  audience	
  first
• You’ll	
  give	
  details	
  later

3
Sunday, February 2, 14
Tell	
  a	
  story
• People	
  learn	
  best	
  by	
  stories
• Childrens	
  books	
  are	
  a	
  huge	
  
business
• Reading	
  to	
  your	
  child	
  
consistently	
  enables	
  them	
  to	
  
learn	
  faster
• Early	
  cultures	
  survived	
  by	
  
storytelling
4
Sunday, February 2, 14
Tell	
  your	
  audience’s	
  story
• Research	
  your	
  audience
• Learn	
  their	
  backgrounds	
  and	
  what	
  
drives	
  and	
  excites	
  them
"The	
  best	
  way	
  to	
  
sell	
  something	
  is	
   • Visit	
  their	
  social	
  profiles
to	
  put	
  it	
  in	
  the	
   • Read	
  credible	
  ar(cles	
  about	
  them
• Incorporate	
  this	
  knowledge	
  into	
  your	
  
hand	
  of	
  the	
  
presenta(on	
  to	
  make	
  it	
  personal
person	
  you	
  are	
   • Use	
  their	
  pictures	
  and	
  informa(on	
  
(names,	
  companies,	
  job	
  (tles,	
  
selling	
  it	
  to."
friends,	
  rela(ves)
• Make	
  them	
  the	
  subject

5
Sunday, February 2, 14
Create	
  a	
  Villain	
  in	
  slide	
  #1
• The	
  villain	
  is	
  the	
  problem
• Simple	
  yet	
  powerful	
  statement
• Use	
  personaliza(on	
  to	
  connect	
  your	
  audience	
  to	
  
the	
  problem,	
  "John,	
  don’t	
  you	
  hate	
  it	
  when	
  your	
  
plumber	
  lies	
  to	
  you?"
• Couple	
  your	
  points	
  with	
  pictures	
  that	
  connect	
  with	
  
John
• Prepare	
  your	
  audience	
  for	
  the	
  solu(on	
  they	
  need	
  
by	
  explaining	
  the	
  villain,	
  "Unlicensed	
  plumbers	
  will	
  
consistently	
  charge	
  you	
  30%	
  more	
  than	
  licensed	
  
ones."
6
Sunday, February 2, 14
Their	
  hero	
  on	
  Slide	
  #2
• Your	
  audience	
  is	
  the	
  hero,	
  not	
  you	
  –	
  but	
  you	
  win
• Explain	
  how	
  John	
  solves	
  the	
  problem	
  of	
  the	
  overpriced	
  
unlicensed	
  plumbers	
  by	
  using	
  your	
  service
–
–
–
–

"Create	
  an	
  account	
  on	
  WaterSpout.com
Post	
  your	
  clogged	
  drain	
  problem
Get	
  a	
  list	
  of	
  all	
  licensed	
  plumbers	
  in	
  your	
  neighborhood
They	
  Bid	
  to	
  fix	
  your	
  problem”	
  

• Use	
  your	
  bullets	
  to	
  guide	
  your	
  hero	
  through	
  the	
  steps
• S(ck	
  to	
  one	
  main	
  resolu(on	
  per	
  slide
• Use	
  slide	
  #3	
  for	
  one	
  addi(onal	
  point	
  (if	
  necessary)

7
Sunday, February 2, 14
Bonus	
  Tip
Make	
  it	
  easy	
  for	
  your	
  audience	
  to	
  contact	
  you	
  
aMer	
  your	
  presenta/on.
Place	
  a	
  shortURL	
  in	
  your	
  last	
  slide	
  that	
  lets	
  them	
  
save	
  your	
  contact	
  informa/on	
  quickly.
Read	
  the	
  companion	
  blog	
  post.

8
Sunday, February 2, 14
Thank	
  you
More	
  ques/ons?
Contact	
  info:
hTp://peg.me/jason
@pegworks

9
Sunday, February 2, 14

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How to Sell Your Products in Three Presentation Slides or Less – Part 1

  • 1. Presenta(on  Tips: How  To  Sell  Your  Product In  Three  Slides  or  Less  –  Part  1 Stay  connected  with  us  to  get  more  (ps  in  the  future: PegWorks  |  Facebook  |  TwiEer  |  Blog  |  LinkedIn 1 Sunday, February 2, 14
  • 2. Why  by  the  third  slide? • Your  audience’s  /me  is   valuable • Forced  to  quickly  ar/culate  a   convincing  point • Shows  the  audience  you   respect  them  and  their  /me 2 Sunday, February 2, 14
  • 3. You’re  a  Sculptor • Only  leave  what  is  needed • Your  audience  will  connect   with  your  point • Hook  your  audience  first • You’ll  give  details  later 3 Sunday, February 2, 14
  • 4. Tell  a  story • People  learn  best  by  stories • Childrens  books  are  a  huge   business • Reading  to  your  child   consistently  enables  them  to   learn  faster • Early  cultures  survived  by   storytelling 4 Sunday, February 2, 14
  • 5. Tell  your  audience’s  story • Research  your  audience • Learn  their  backgrounds  and  what   drives  and  excites  them "The  best  way  to   sell  something  is   • Visit  their  social  profiles to  put  it  in  the   • Read  credible  ar(cles  about  them • Incorporate  this  knowledge  into  your   hand  of  the   presenta(on  to  make  it  personal person  you  are   • Use  their  pictures  and  informa(on   (names,  companies,  job  (tles,   selling  it  to." friends,  rela(ves) • Make  them  the  subject 5 Sunday, February 2, 14
  • 6. Create  a  Villain  in  slide  #1 • The  villain  is  the  problem • Simple  yet  powerful  statement • Use  personaliza(on  to  connect  your  audience  to   the  problem,  "John,  don’t  you  hate  it  when  your   plumber  lies  to  you?" • Couple  your  points  with  pictures  that  connect  with   John • Prepare  your  audience  for  the  solu(on  they  need   by  explaining  the  villain,  "Unlicensed  plumbers  will   consistently  charge  you  30%  more  than  licensed   ones." 6 Sunday, February 2, 14
  • 7. Their  hero  on  Slide  #2 • Your  audience  is  the  hero,  not  you  –  but  you  win • Explain  how  John  solves  the  problem  of  the  overpriced   unlicensed  plumbers  by  using  your  service – – – – "Create  an  account  on  WaterSpout.com Post  your  clogged  drain  problem Get  a  list  of  all  licensed  plumbers  in  your  neighborhood They  Bid  to  fix  your  problem”   • Use  your  bullets  to  guide  your  hero  through  the  steps • S(ck  to  one  main  resolu(on  per  slide • Use  slide  #3  for  one  addi(onal  point  (if  necessary) 7 Sunday, February 2, 14
  • 8. Bonus  Tip Make  it  easy  for  your  audience  to  contact  you   aMer  your  presenta/on. Place  a  shortURL  in  your  last  slide  that  lets  them   save  your  contact  informa/on  quickly. Read  the  companion  blog  post. 8 Sunday, February 2, 14
  • 9. Thank  you More  ques/ons? Contact  info: hTp://peg.me/jason @pegworks 9 Sunday, February 2, 14