Learn how to implement a simple format for your business presentations that sells your audience in three slides or less by setting up a problem, villain and hero all told through compelling storytelling.
I Rock Therefore I Am. 20 Legendary Quotes from Prince
How to Sell Your Products in Three Presentation Slides or Less – Part 1
1. Presenta(on
Tips:
How
To
Sell
Your
Product
In
Three
Slides
or
Less
–
Part
1
Stay
connected
with
us
to
get
more
(ps
in
the
future:
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1
Sunday, February 2, 14
2. Why
by
the
third
slide?
• Your
audience’s
/me
is
valuable
• Forced
to
quickly
ar/culate
a
convincing
point
• Shows
the
audience
you
respect
them
and
their
/me
2
Sunday, February 2, 14
3. You’re
a
Sculptor
• Only
leave
what
is
needed
• Your
audience
will
connect
with
your
point
• Hook
your
audience
first
• You’ll
give
details
later
3
Sunday, February 2, 14
4. Tell
a
story
• People
learn
best
by
stories
• Childrens
books
are
a
huge
business
• Reading
to
your
child
consistently
enables
them
to
learn
faster
• Early
cultures
survived
by
storytelling
4
Sunday, February 2, 14
5. Tell
your
audience’s
story
• Research
your
audience
• Learn
their
backgrounds
and
what
drives
and
excites
them
"The
best
way
to
sell
something
is
• Visit
their
social
profiles
to
put
it
in
the
• Read
credible
ar(cles
about
them
• Incorporate
this
knowledge
into
your
hand
of
the
presenta(on
to
make
it
personal
person
you
are
• Use
their
pictures
and
informa(on
(names,
companies,
job
(tles,
selling
it
to."
friends,
rela(ves)
• Make
them
the
subject
5
Sunday, February 2, 14
6. Create
a
Villain
in
slide
#1
• The
villain
is
the
problem
• Simple
yet
powerful
statement
• Use
personaliza(on
to
connect
your
audience
to
the
problem,
"John,
don’t
you
hate
it
when
your
plumber
lies
to
you?"
• Couple
your
points
with
pictures
that
connect
with
John
• Prepare
your
audience
for
the
solu(on
they
need
by
explaining
the
villain,
"Unlicensed
plumbers
will
consistently
charge
you
30%
more
than
licensed
ones."
6
Sunday, February 2, 14
7. Their
hero
on
Slide
#2
• Your
audience
is
the
hero,
not
you
–
but
you
win
• Explain
how
John
solves
the
problem
of
the
overpriced
unlicensed
plumbers
by
using
your
service
–
–
–
–
"Create
an
account
on
WaterSpout.com
Post
your
clogged
drain
problem
Get
a
list
of
all
licensed
plumbers
in
your
neighborhood
They
Bid
to
fix
your
problem”
• Use
your
bullets
to
guide
your
hero
through
the
steps
• S(ck
to
one
main
resolu(on
per
slide
• Use
slide
#3
for
one
addi(onal
point
(if
necessary)
7
Sunday, February 2, 14
8. Bonus
Tip
Make
it
easy
for
your
audience
to
contact
you
aMer
your
presenta/on.
Place
a
shortURL
in
your
last
slide
that
lets
them
save
your
contact
informa/on
quickly.
Read
the
companion
blog
post.
8
Sunday, February 2, 14