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Small Business Case - Pretty Box Inc


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School case about new product and business model to enter product onto market.

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Small Business Case - Pretty Box Inc

  1. 1. On the Wave of „No Smoking“ Era Business Plan PRETTY B OX Feel free to re-use or mash-up this presentation under Creative Commons 2.0 licence (non-commercial, attribution)
  2. 3. the alchemy of business model
  3. 6. If you do not like pictures on the cigarette box... PRETTY B OX
  4. 7. idea!
  5. 8. PRETTY B OX
  6. 9. Executive summary <ul><li>The company </li></ul><ul><li>The product </li></ul><ul><li>The market </li></ul><ul><li>The competition </li></ul><ul><li>Distribution strategies </li></ul><ul><li>Pricing policies </li></ul><ul><li>Communication </li></ul>PRETTY B OX
  7. 10. The company <ul><li>Name: PrettyBOX, Inc. </li></ul><ul><li>Legal form: Limited company - CZ </li></ul><ul><li>Equity: 200 tKc (CZK) </li></ul><ul><li>Ownership: one owner 100% </li></ul>PRETTY B OX
  8. 11. PRETTY B OX The product customized cigarette boxes
  9. 12. The market PRETTY B OX
  10. 13. The market PRETTY B OX
  11. 14. PRETTY B OX The competition
  12. 15. PRETTY B OX Distribution strategies
  13. 16. PRETTY B OX Pricing policies
  14. 17. PRETTY B OX Communication
  15. 18. Who Killed Tabbaco Buss ? A Forensic Investigation Photo by ~billysriotgirl0404 PRETTY B OX
  16. 19. PRETTY B OX What ’ s happened to Philip Morris ?
  17. 20. PRETTY B OX
  18. 21. SUICIDE Who Killed Tabacco Buss ? PRETTY B OX
  19. 22. How can you avoid it happening to you? PRETTY B OX
  20. 23. 1. describe it 2. discuss it 3. improve it 4. implement it
  21. 24. but there is no common language
  22. 25. Every fall can someone use to growth up his invention and enrichment... Martin & Eliska OCTOBER 200 8 : U NIVERSITY of N ORTHERN W IRGINIA (SBM) PRETTY B OX