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Presentation baba shiv

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Presentation baba shiv

  1. 1. Neuroscience and the Connection to Exemplary Leadership
  2. 2. © Baba Shiv 2013, All Rights Reserved
  3. 3. © Baba Shiv 2013, All Rights Reserved A Competitor…
  4. 4. © Baba Shiv 2013, All Rights Reserved What would you do?
  5. 5. © Baba Shiv 2013, All Rights Reserved Insights… Ø  Discovering solutions “Customers” don’t buy products or services, they buy solutions Ø  Designing solutions Crafting the value proposition to the solutions being sought Ø  Vantage point—The instinctual brain Most of our actions and experiences are shaped at the instinctual level
  6. 6. © Baba Shiv 2013, All Rights Reserved The “X” Framework… Bored Stressed ExcitedContentComforted  
  7. 7. © Baba Shiv 2013, All Rights Reserved Bored Stressed ExcitedContentComforted   Playing safe, by the rules, going for the familiar, reassurance Taking chances, explore
  8. 8. © Baba Shiv 2013, All Rights Reserved Labeling the pathways: Type 1 Mindset… Bored Stressed ExcitedContent Comforted   Playing safe, by the rules, going for the familiar Type 1 Mindset: •  Fear of making mistakes •  Failure à painful
  9. 9. © Baba Shiv 2013, All Rights Reserved Type 2 Mindset… Bored Stressed ExcitedContent Comforted   Type 2 Mindset: •  Fear of missing out on opportunities •  Failure à Challengeà Exciting Taking chances, explore
  10. 10. © Baba Shiv 2013, All Rights Reserved Evolution of firms: Type 2 à Type 1… Bored Stressed ExcitedContent Comforted   Good at Exploitation
  11. 11. © Baba Shiv 2013, All Rights Reserved Ø “X” Framework Ø Understanding of where the “customer” is/would like to be Ø The pathway or pathways (type 1, type 2, or both) Ø Heuristics (based on factors that influence the pathways) Ø Research Influencing others…
  12. 12. © Baba Shiv 2013, All Rights Reserved Ø Role of individual within an organization Ø In charge of running a tight ship: Late majority/Late Adopters Ø In charge of business development: Early adopters/Early Majority Heuristics…
  13. 13. © Baba Shiv 2013, All Rights Reserved Bored Stressed ExcitedContent Open to exploration New IdeasFeeling reassured Factors influencing the mindsets… Ø Age éAGE êNEUROCHEMICALS [serotonin, dopamine] Ø Time-of-day LATER IN DAY êNEURO- CHEMICALS [serotonin, dopamine] Ø  Alcohol* ê CORTISOL
  14. 14. © Baba Shiv 2013, All Rights Reserved Factors influencing the mindsets… Ø Age éAGE êNEUROCHEMICALS [serotonin, dopamine] Ø Time-of-day LATER IN DAY êNEURO- CHEMICALS [serotonin, dopamine] Ø  Alcohol* ê CORTISOL Time of day Serotonin Wake up
  15. 15. © Baba Shiv 2013, All Rights Reserved Other factors: Relevance for leaders… Ø Sleep hygiene Ø Importance of deep sleep Ø Fitness hygiene Ø About 15 min. of cardio: ANP à Serotonin Ø Dietary hygiene Ø Importance of protein in the diet, especially breakfast
  16. 16. © Baba Shiv 2013, All Rights Reserved Sleep – my story…
  17. 17. © Baba Shiv 2013, All Rights Reserved Other factors: Relevance for leaders… Ø Sleep hygiene Ø Importance of deep sleep Ø Fitness hygiene Ø About 15 min. of cardio: ANP à Serotonin Ø Dietary hygiene Ø Importance of protein in the diet, especially breakfast
  18. 18. © Baba Shiv 2013, All Rights Reserved Discovery through research… Ø Surveys yield very little insights Ø So too, conversations with customers Ø Importance of Ø Observation and empathy Ø Immersive safaris/expeditions Ø Actually experiencing the journey
  19. 19. © Baba Shiv 2013, All Rights Reserved Ø “X” Framework Ø Type 1, type 2 mindsets Ø Implications for Ø The firm, you as an influencer, you as a decision-maker Ø Knowing where the “customer” is/will be Ø Importance of factors such as age and time of day Ø Importance of sleep, fitness and diet Ø Getting Type 1’s to take chances Ø Familiarity, social proof, social reinforcement, social pressure, desperation (premortems) Summary…
  20. 20. © Baba Shiv 2013, All Rights Reserved THANK  YOU!  
  21. 21. © Baba Shiv 2013, All Rights Reserved Recommended  readings…   Decision Making
  22. 22. © Baba Shiv 2013, All Rights Reserved Recommended  readings…   Introduction to Neuroscience

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