NTEN Online Community Building 2009

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  • NTEN Online Community Building 2009

    1. 1. Building and Sustaining Vibrant Online Communities NTEN CONFERENCE April 2009
    2. 2. The Online Ecosystem <ul><li>Organizations now have the opportunity to interact with their stakeholders beyond one website. </li></ul>Source: Common Knowledge 

    3. 3. Social Media Derives its Power Thru Trust Source: Faris Yakob http://tinyurl.com/c8c256
    4. 4. And Different Rules Apply Confidential Source : Neil Perkin ‘What’s Next in Media’ (Slide 9)
    5. 5. Start with a Purpose in Mind <ul><li>Scan the environment </li></ul><ul><li>Get together with top contributors, advisors, community manager </li></ul><ul><li>Define the ‘What’ ‘Who’ ‘How’ and ‘Why’ </li></ul><ul><li>Personalize the pitch to members </li></ul><ul><li>Test drive and improve </li></ul>Confidential Can you devote enough Capacity, if not rethink!
    6. 6. Slowly build your audience / collaborators <ul><li>The first 10 members set the tone </li></ul><ul><li>Recruit people who set the standards for participation and achievement. </li></ul><ul><li>Look for complementary skill sets, geographic representation, and cross-membership </li></ul><ul><li>Build from your existing offline community </li></ul><ul><li>Engage external communities to listen, learn, get involved, and reach out </li></ul>Confidential
    7. 7. Experiment & Get Tool Mix Right Adapted from: Christian Renaud, Technology Intelligence Group
    8. 8. Understand and nurture your community <ul><li>Source: Edelman </li></ul>
    9. 9. Segment Your Community <ul><li>Any communities have various types of users: </li></ul><ul><li>Empower your super users </li></ul><ul><li>Make it easy for people </li></ul><ul><li>to find, join and act </li></ul><ul><li> </li></ul>Know your community's ecology and who to give attention to.
    10. 10. Community Management <ul><li>Are you empowering your super users? </li></ul><ul><ul><li>WiserEarth has Editors, Group Admins, Admins </li></ul></ul><ul><li>Make it easy for people to find, join and act: welcome your community members </li></ul><ul><li>Engage with your community </li></ul>You need to be relevant to your community
    11. 11. Lesson learned with WiserEarth <ul><li>The purpose of what you do is more important than the tool you choose </li></ul><ul><li>Barriers of entry are very low on the online media: Experiment , Measure, Adjust </li></ul><ul><li>Participation online is different: reward your power users </li></ul><ul><li>Set up modest goals at first for your community building </li></ul>
    12. 12. Some Resources <ul><li>Beth’s blog: Beth Kanter </li></ul><ul><li> http://beth.typepad.com/beths_blog/ </li></ul><ul><li>Ben Rigby’s Book ‘Mobilizing Generation 2.0′ </li></ul><ul><li>http://www.mobilevoter.org/book.html </li></ul><ul><li>WiserEarth blog </li></ul><ul><li> http://blog.wiserearth.org/ </li></ul><ul><li>The Social Pulpit from Edelman “Barack Obama’s Social Media Toolkit” http://tinyurl.com/ax2b6b </li></ul><ul><li>And of course NTEN Workshops and Webinars </li></ul>
    13. 13. TXT Your Session Evaluation! TXT NTC1110 to 69866 Or complete online at http://nten.org/ntc-eval or on a paper evaluation available in the session room. Each completed session evaluation enters you to win a FREE 2010 NTC Registration!
    14. 14. THANK YOU [email_address]

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