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For Immediate Release
Pegasus Agritech introduces ‘Daily Fresh’ range of pre-
packed produce in MENA markets
Dubai, UAE: 3rd May 2014 -- The region’s premier provider of hydroponic
facilities, Pegasus Agritech, has launched Daily Fresh, a line of fresh, pre-
packed produce. In a groundbreaking move for the MENA region, this is the
first locally grown, locally sold brand of pre-packed produce and has a shelf
life of 21 days. This has been made possible by a number of technological
advances.
Pegasus Agritech has grown into one of the world’s largest owners and
operators of hydroponics facilities, utilizing the technology that has been
tried and tested for years in the region. Pegasus Agritech’s vision of
bringing food security to the Middle East is slowly becoming a reality due to
the ability of hydroponics to produce and harvest crops 7 days a week, 365
days a year. Hydroponics is the science of growing plants without the use of
soil and also known as soilless culture. This has tamed a previously
inhospitable desert with a lack of arable land and transformed it into a
haven for fresh, high quality produce. The harsh climate previously meant
that the Middle East imported over 98% of its food but Pegasus Agritech is
on its way to reducing this figure.
A key component of the Pegasus Agritech philosophy is social responsibility.
As well as regularly visiting and donating fresh produce to schools and
labour camps, they also tour educational institutions giving seminars on the
importance of healthy eating and living. They do not use pesticides in their
crop production while the hydroponics technology allows them to minimize

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human contact and the subsequent bumps and bruises, heightening the
quality.
Surprisingly, the hydroponics method uses 90% less water than traditional
means, an important advantage in an area that suffers from water scarcity.
All this, coupled with a delivery and logistics network that ensures there is a
maximum of 48 hours from point of harvest to point of sale, results in an
organic freshness previously unseen on supermarket shelves.
About the company
Pegasus Agri-tech, headquarted in Dubai is the largest owner and operator
of hydroponic farming facilities and food investments in the Middle East
and Northern Africa (MENA). Pegasus Agri-tech continues to lead the
countries of the Gulf Cooperation Council (GCC) in technologically advanced
farming techniques and clean and ethical farming practices that produce
fresh, healthy fruits and vegetables.
For further information please contact:
Karen Al Cantara
Office Manager
Pegasus Agri-tech
Phone: +971-48-188-300
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