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Pegasus Agritech introduces ‘Daily Fresh’ range of pre-packed produce in MENA markets

Pegasus Agritech's recently introduced range of pre-packed produce called ‘Daily Fresh’ received a very good response from the MENA markets. According to the Hydroponics major, their products are tailor-made to meet the higher levels of quality.

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Pegasus Agritech introduces ‘Daily Fresh’ range of pre-packed produce in MENA markets

  1. 1. For Immediate Release Pegasus Agritech introduces ‘Daily Fresh’ range of pre- packed produce in MENA markets Dubai, UAE: 3rd May 2014 -- The region’s premier provider of hydroponic facilities, Pegasus Agritech, has launched Daily Fresh, a line of fresh, pre- packed produce. In a groundbreaking move for the MENA region, this is the first locally grown, locally sold brand of pre-packed produce and has a shelf life of 21 days. This has been made possible by a number of technological advances. Pegasus Agritech has grown into one of the world’s largest owners and operators of hydroponics facilities, utilizing the technology that has been tried and tested for years in the region. Pegasus Agritech’s vision of bringing food security to the Middle East is slowly becoming a reality due to the ability of hydroponics to produce and harvest crops 7 days a week, 365 days a year. Hydroponics is the science of growing plants without the use of soil and also known as soilless culture. This has tamed a previously inhospitable desert with a lack of arable land and transformed it into a haven for fresh, high quality produce. The harsh climate previously meant that the Middle East imported over 98% of its food but Pegasus Agritech is on its way to reducing this figure. A key component of the Pegasus Agritech philosophy is social responsibility. As well as regularly visiting and donating fresh produce to schools and labour camps, they also tour educational institutions giving seminars on the importance of healthy eating and living. They do not use pesticides in their crop production while the hydroponics technology allows them to minimize
  2. 2. human contact and the subsequent bumps and bruises, heightening the quality. Surprisingly, the hydroponics method uses 90% less water than traditional means, an important advantage in an area that suffers from water scarcity. All this, coupled with a delivery and logistics network that ensures there is a maximum of 48 hours from point of harvest to point of sale, results in an organic freshness previously unseen on supermarket shelves. About the company Pegasus Agri-tech, headquarted in Dubai is the largest owner and operator of hydroponic farming facilities and food investments in the Middle East and Northern Africa (MENA). Pegasus Agri-tech continues to lead the countries of the Gulf Cooperation Council (GCC) in technologically advanced farming techniques and clean and ethical farming practices that produce fresh, healthy fruits and vegetables. For further information please contact: Karen Al Cantara Office Manager Pegasus Agri-tech Phone: +971-48-188-300 -END-