social guerilla marketing media

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guerilla marketing on the ground, in the trees and on the internet. http://petebennett.tumblr.com

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social guerilla marketing media

  1. 1. S OC IA L G U E R ILLA M A R K E TIN G M E DIA
  2. 2. (I L L U S T R A T E D )
  3. 3. TH E E V OL- U TION OF ADV E R T- TIS IN G
  4. 4. TH E E V OL- U TION OF ADV E R T- TIS IN G
  5. 5. - OPPOS A B LE TH U M B S
  6. 6. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S
  7. 7. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S - FI N E M O T O R S K I L L S
  8. 8. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S - FI N E M O T O R S K I L L S C OOR DIN A TE , U TILIZ E & IN S PIR E
  9. 9. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S - FI N E M O T O R S K I L L S C OOR DIN A TE , U TILIZ E & IN S PIR E - M A N -M A D E T O O L S
  10. 10. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S - FI N E M O T O R S K I L L S C OOR DIN A TE , U TILIZ E & IN S PIR E - M A N -M A D E T O O L S R A DIO, TE LE V IS ION & TH E IN TE R N E T
  11. 11. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S - FI N E M O T O R S K I L L S C OOR DIN A TE , U TILIZ E & IN S PIR E - M A N -M A D E T O O L S R A DIO, TE LE V IS ION & TH E IN TE R N E T - H IG H IN TE LLIG E N C E
  12. 12. - OPPOS A B LE TH U M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S - FI N E M O T O R S K I L L S C OOR DIN A TE , U TILIZ E & IN S PIR E - M A N -M A D E T O O L S R A DIO, TE LE V IS ION & TH E IN TE R N E T - H IG H IN TE LLIG E N C E C U R IOU S ITY , C R E A TIV ITY & IN TU ITION
  13. 13. H U M A N 'S S HARE 98 .4 % O F O U R D N A W I T H C H I M P A N E E S ...
  14. 14. W E 'R E S T I L L A P E S A T H E A R T ...
  15. 15. G U E R ILLA M A R K E TIN G I S ...
  16. 16. U N C ON V E N TION AL
  17. 17. U N C ON V E N TION AL
  18. 18. U N E X PE C TE D
  19. 19. UNUS UAL
  20. 20. g uerilla m a rk eting is c hea p & effec tive.
  21. 21. g uerilla m a rk eting is c hea p & effec tive. a g rea t s olution to a s lum ping ec onom y.
  22. 22. g uerilla m a rk eting is c hea p & effec tive. a g rea t s olution to a s lum ping ec onom y. s uc c es s ful w hen us ed in the rig ht c ontex t.
  23. 23. E X AM PLE S :
  24. 24. T H E U S E O F G R A FFI T I
  25. 25. T H E U S E O F G R A FFI T I its illeg a l. but this ha s n't s topped the lik es of I B M a nd s ony. people w a nt orig ina l idea s a nd the us e of s treet a rt to prom o te a bus ines s is provoc a tive.
  26. 26. T H E U S E O F G R A FFI T I its illeg a l. but this ha s n't s topped the lik es of I B M a nd s ony. people w a nt orig ina l idea s a nd the us e of s treet a rt to prom o te a bus ines s is provoc a tive. one w a y is w ith 'ta g g ing ' c a m pa ig ns , w hic h enlis t a rtis ts to bra nd w a lls w ith s pec ific m es s a g es a ro und tow n. the further the rea c h the la rg er the im pa c t.
  27. 27. T H E U S E O F G R A FFI T I its illeg a l. but this ha s n't s topped the lik es of I B M a nd s ony. people w a nt orig ina l idea s a nd the us e of s treet a rt to prom o te a bus ines s is provoc a tive. one w a y is w ith 'ta g g ing ' c a m pa ig ns , w hic h enlis t a rtis ts to bra nd w a lls w ith s pec ific m es s a g es a ro und tow n. the further the rea c h the la rg er the im pa c t. s o m e pers ona l bra nds ha ve us ed this to g rea t effec t. they a re outs ide the c onfines of c o rpora te res pons ibility, therefore
  28. 28. S H E P A R D FA I R E Y
  29. 29. S H E P A R D FA I R E Y ha s ha d g rea t s uc c es s w ith his c ons is tent us e of s trik ing im a g ery. from 'a ndre the g ia nt ha s a pos s e' s tic k ers , to the la rg e 'O B E Y ' piec es s een a round the w orld.
  30. 30. S H E P A R D FA I R E Y ha s ha d g rea t s uc c es s w ith his c ons is tent us e of s trik ing im a g ery. from 'a ndre the g ia nt ha s a pos s e' s tic k ers , to the la rg e 'O B E Y ' piec es s een a round the w orld. his popula rity ha s turned into c lothing lines , a lbum c overs , film pos ters , his ow n bo ok s a nd even ba ra c k oba m a 's pres identia l c a m pa ig n.
  31. 31. S H E P A R D FA I R E Y ha s ha d g rea t s uc c es s w ith his c ons is tent us e of s trik ing im a g ery. from 'a ndre the g ia nt ha s a pos s e' s tic k ers , to the la rg e 'O B E Y ' piec es s een a round the w orld. his popula rity ha s turned into c lothing lines , a lbum c overs , film pos ters , his ow n bo ok s a nd even ba ra c k oba m a 's pres identia l c a m pa ig n. this s tyle of g ra ffiti ha s been a c c epted into the m a ins trea m a nd popula r c ulture.
  32. 32. FA M I L Y G U Y
  33. 33. S OU TH PA R K
  34. 34. M A D M A G A Z IN E
  35. 35. R E V E R S E G R A FFI T I is a new m a rk eting trend us ed by m a ny c om pa nies of a ll s izes the revers e g ra ffiti tec hnique pow er - w a s hes dirt o f pa vem ents a nd w a lls , w hils t lea ving a n im print of your m es s a g e. it is c ons idered leg a l a s it is not defa c ing a n objec t or public property. I t therefore very popula r.
  36. 36. IN TE R - A C V TIV E A DV E R TS
  37. 37. S OC IAL M E DIA
  38. 38. FA C E B O O K c rea te a profile, a n event, a g roup or a fa n pa g e. build new a nd ex c iting w a ys to prom ote your bra nd or c o m pa ny. be different fro m your c o m petitors a nd ta k e a bold s ta nc e a g a ins t w ha t ever els e is out there. too m a ny m es s a g es a nd invites w ill loos e interes t in your a udienc e, s o lim it yours elf to s a ying a ll you need in very few w ords .
  39. 39. M YS PACE enc oura g e us er pa rtic ipa tion a nd dia log ue thro ug h pro file, m es s a g ing a nd blog s . eng a g e c onvers a tions w ith us er to us er c o nta c t. s uc c es s ful vira l c a m pa ig ns don't a lw a ys dea l w ith the s ubjec t or produc t but c a n jus t inc lude c om pa ny log o or ta g line . po s t reg ula rly o n other pa g es , forum s a nd blog s for the nec es s a ry ex pos ure, optim izing your s ite or produc ts ' s ea rc h eng ine hits .
  40. 40. TWITTE R c rea ting a buzz is k ey to m a k ing s oc ia l m edia m a rk eting w ork . s o be releva nt a nd up-to-da te w ith your c ontent. w ith c o ns ta nt s ta tus upda tes tha t a pply to yo ur w o rk a nd offer a m em ora ble im a g e o r s c ena rio , you w ill build up a netw ork o f potentia l c us to m ers . c o nnec t a ll your m ultiple online s oc ia l m edia ventures s o tha t they ea c h s ha re the m es s a g e a nd ultim a tely a g o a l. this w ill s treng then your bra nd a s it prom otes a unified identity.
  41. 41. DIG G s ubs c ribe to a new s feed a nd c rea te your o w n s o tha t your c o ntent is inform ed a nd info rm s your a udienc e. for the vira l effec t a k ey fa c tor is s yndic a tion i.e. ho w your c o ntent g ets to the firs t pa g e of D ig g . A im for retw eets a nd c rea tes lo ts of tra ffic . the m ore hits yo ur c ontent g ets , the m ore people ta p into the buzz yo u c rea ted. s ea rc h eng ines w ill then pla c e yo u hig her on their lis ts a nd you w ill your a udienc e.
  42. 42. C ON C LU - S ION
  43. 43. g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing the c o ns um er on a pers ona l level. by opera ting o uts ide tra ditiona l m ea ns , bra nds c a n be ex perienc ed by c ons um ers tha t ha ve bec om e des ens itized w ith the o vera bunda nc e of m edia a dvertis ing .
  44. 44. g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing the c o ns um er on a pers ona l level. by opera ting o uts ide tra ditiona l m ea ns , bra nds c a n be ex perienc ed by c ons um ers tha t ha ve bec om e des ens itized w ith the o vera bunda nc e of m edia a dvertis ing . s o c ia l m edia m a rk eting is a n a dvertis ing m ethod tha t m a k es us e of s oc ia l netw ork s ervic e to inc rea s e w eb pres enc e. this ra ng es from s im ply a dvertis ing direc tly on s oc ia l netw ork ing s ites , vira l m a rk eting tha t s prea ds thro ug hout the w eb, em a il, a nd w o rd of m outh, o r pro viding nic he s oc ia l netw ork ing s ites foc us ed a round the item being a dvertis ed.
  45. 45. g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing the c o ns um er on a pers ona l level. by opera ting o uts ide tra ditiona l m ea ns , bra nds c a n be ex perienc ed by c ons um ers tha t ha ve bec om e des ens itized w ith the o vera bunda nc e of m edia a dvertis ing . s o c ia l m edia m a rk eting is a n a dvertis ing m ethod tha t m a k es us e of s oc ia l netw ork s ervic e to inc rea s e w eb pres enc e. this ra ng es from s im ply a dvertis ing direc tly on s oc ia l netw ork ing s ites , vira l m a rk eting tha t s prea ds thro ug hout the w eb, em a il, a nd w o rd of m outh, o r pro viding nic he s oc ia l netw ork ing s ites foc us ed a round the item being a dvertis ed. internet m a rk eting helps find potentia l c us tom ers , c rea tes a buzz a round your pro duc t a nd c a n develop a s trong identity for yo ur bra nd. in fa c t, m os t org a niza tio ns now a dopt thes e tw o types of s tra teg y to g enera te better bus ines s .
  46. 46. g uerilla m a rk eting is a type of a dvertis ing a im ed a t a c c es s ing the c o ns um er on a pers ona l level. by opera ting o uts ide tra ditiona l m ea ns , bra nds c a n be ex perienc ed by c ons um ers tha t ha ve bec om e des ens itized w ith the o vera bunda nc e of m edia a dvertis ing . s o c ia l m edia m a rk eting is a n a dvertis ing m ethod tha t m a k es us e of s oc ia l netw ork s ervic e to inc rea s e w eb pres enc e. this ra ng es from s im ply a dvertis ing direc tly on s oc ia l netw ork ing s ites , vira l m a rk eting tha t s prea ds thro ug hout the w eb, em a il, a nd w o rd of m outh, o r pro viding nic he s oc ia l netw ork ing s ites foc us ed a round the item being a dvertis ed. internet m a rk eting helps find potentia l c us tom ers , c rea tes a buzz a round your pro duc t a nd c a n develop a s trong identity for yo ur bra nd. in fa c t, m os t org a niza tio ns now a dopt thes e tw o types of s tra teg y to g enera te better bus ines s . but it's never w ha t yo u do but ho w it's do ne. s o s ta y o rig ina l, im a g ina tive, c utting edg e a nd a lw a ys m em o ra ble. do it yo ur w a y, a lw a ys .

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