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Hashtag #diginami
OUR CONVERSATION

• Peter Imbres
   – SVP Digital Comms, Hill & Knowlton
   – @peeta
• Christopher Barger
   – Director of Social Media, GM
   – @cbarger
• Andy Carvin
   – Social Media Strategist, NPR
   – @acarvin
• Alex de Carvalho
   – Co-Founder,StartPR
   – @alexdc

• Follow on Twiitter - #diginami
THE MORNING AFTER
THE 24-HOUR NEWS CYCLE
REAL-TIME NEWS
US AIRWAYS FLIGHT 1549




  3:33 PM
    EST
3:49 PM ET
4:00 PM ET
4:05 PM ET
4:07 PM ET
4:12 PM ET
4:16 PM ET
4:30 PM ET
4:30 PM ET
4:38 PM ET
4:45 PM ET
4:45 PM ET
4:46 PM ET
4:55 PM ET
5:00 PM ET
5:09 PM ET
6:35 PM ET
CH-CH-CH-CHANGES

• Culture
  – Do recent evolutions in the news cycle bring us
    closer together or distance us from meaningful
    engagement?
• Media
  – Are they the beneficiaries of new ways to report the
    news or is journalism compromised by time?
• Brands
  – An opportunity to connect or a liability to respond
    quickly (or else)?
ALEX DE CARVALHO




     CO-FOUNDER,
       STARTPR
MARKKU NISKALA


“People need information as much as water, food, medicine or
shelter. Information can save lives, livelihoods and resources.
Information bestows power.”
                                                 - Markku Niskala
 Secretary General of the International Federation of Red Cross
THE CHALLENGE:

Tracking
Organizing
The random stuff
Every Cell Phone Is A
              Media Outlet




http://mobileactive.org/mobile-voice-use-mobile-phones-citizen-media
MEXICO EARTHQUAKE
                APRIL 12TH, 2007
andresb my whole apartment creaked and bent a little half a minute ago from twitterrific
andresb The strongest tremor I’ve felt since I’m here
BioXD Acaba de temblar :S….estuvo muy fuerte
andresb woooooow, earthquake in Mexico City
CyberMJ75 Damn! Just experienced an earthquake. That sucker lasted some minutes.
paranoideo Very strong earthquake in Mexico City, paranoideo.com is reporting live (:P)
earcos Very strong earthquake in Mexico City, VivirMexico.com is reporting live (in
spanish, sorry)
Satrina Earthquake in Mexico City, was long and a little bit strong
dotmotion That was a hell of an earthquake.. and I’m on a 7th floor… I still feel sick
rogeriogal Earthquake in Cuernavaca, just passed. I’m still dizzy.
trisignia wow, earthquake in Mexico City…my first ever
helmi Mexico earthquake now on german news tv
robblatt Earthquake still not on cnn.com (at approx. 11:10 p.m. Pacific)



                   Robert Scoble http://scobleizer.com/2007/04/12/mexico-city-earthquake-reported-on-twitter-first/
ROBERT SCOBLE


How did I find out about the Mexico City Earthquake?
On Twitter. As soon as people started reporting it on
Twitter, I looked at the USGS maps. The Twitterers beat
the USGS by several minutes.
CHINA EARTHQUAKE
         MAY 12TH, 2008

“I reported the major quake to my followers on
Twitter before the USGS Website had a report up
and about an hour before CNN or major press
started talking about it.
How did I do that? Well, I was watching Twitter on
Google Talk. Several people in China reported to
me they felt the quake WHILE IT WAS GOING
ON!!!”
                                   -Robert Scoble
            http://scobleizer.com/2008/05/12/quake-in-china/
TWITTERQUAKE




Curtis Williams http://twitter.com/lenier/statuses/376713132
TWITSCOOP
Photo by juliebee http://www.flickr.com/photos/69148125@N00/326386880/
Photo by Paulo Alegria http://www.flickr.com/photos/49457106@N00/280789933/
✤
SOURCES




      http://startpr.com
MUMBAI ATTACKS




http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&ll=18.922445,72.832242&spn=0.007054,0.007864&z=17&msid=105055855763538009401.00045c9d8b16af3ad1008
MUMBAI ATTACKS




http://en.wikipedia.org/wiki/26_November_2008_Mumbai_attacks
http://www.youtube.com/results?search_type=&search_query=Mumbai+attacks&aq=f
http://www.flickr.com/search/?q=mumbai%20attacks&w=all
CALIFORNIA FIRES




http://www.flickr.com/search/?q=california%20wildfire&w=7550402%40N02
http://twitter.com/jamesbuck/statuses/786571964
http://twitter.com/jamesbuck/status/853029967
HOWEVER ...
HOWEVER ...
ERRONEOUS AMBER
           ALERT



“AMBER ALERT A 7 yr old girl was taken by a
man driving a newer silver truck. The license
plate reads 72b381 please please pass on.”



    http://instantamber.com/news/breaking-news-erroneous-amber-alert-spread-via-twitter/
VIK SINGH

“Twitter messages were providing incredible focus on the
important subtopics that had yet to become popular in the
traditional media… what I found most interesting… was that
news articles did exist on these topics, but just weren't
valued highly enough yet r not focusing on the right stories
(as the majority of tweets were).”
VIK SINGH

(1) Real-time search
+ freshness
(2) Stitching social
commentary to
authoritative sources
of information
             -Vik Singh

            http://tweetnews.appspot.com/fresh?q=earthquake
THE CHALLENGE:

Tracking
Organizing
The random stuff
INSTEDD

quot;It's a familiar scene. Following the onset of a major
disease outbreak or natural disaster, government agencies,
non-governmental organizations and the local community
must join forces and act quickly to alleviate suffering. You,
your colleagues and groups that don't normally work
together now need to communicate, assemble teams, share
information, make plans and coordinate a response.”
http://gustav08.ning.com/
http://www.hurricanewiki.org/wiki/Main_Page
THE CHALLENGE:

Tracking
Organizing
The random stuff
ROBERT SCOBLE

“Oh, during the quake we didn’t lose power, didn’t
lose cell phones, and didn’t lose access to Twitter.
During a really big quake there will be lots of
infrastructure down, but SOMEONE will be able to
get messages out and that’ll really be interesting
to watch how information gets shared if, say, all of
San Francisco isn’t able to communicate with the
Internet.”
ANDY CARVIN




SOCIAL MEDIA STRATEGIST,
          NPR
CHRISTOPHER BARGER




  DIRECTOR OF SOCIAL MEDIA,
            GM
BLOG POSTS DRIVE
TRADITIONAL MEDIA
TWITTER ENGAGEMENT:
               IMPACT
“Here’s where the real success is.
I like them. Not ooooh, I think that
Cadillac is great. I like the guys I spoke
to at GM. I think they’re passionate, I
think they’re fearful, I think they’re
working hard, and I know they’re just
like me. We had the discussion about
the expense of raising kids and the
need for a safe vehicle. We talked
about inner cities and why investing in
them is the duty of a large corporation.
I like that they weren’t afraid to tell me
they didn’t particularly care for the eff
word. It made them authentic. I like
authentic.
I appreciate that GM provides jobs for
tens of thousands of people. People
                                             *Not an “endorsement,” just an example
who are just like you and I.”
QUESTIONS?




      ?
      #diginami
       @peeta
      @cbarger
      @acarvin
      @alexdc

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