Hashtag #diginami

OUR CONVERSATION • Peter Imbres
– SVP Digital Comms, Hill & Knowlton – @peeta • Christopher Barger – Director of Social Media, GM – @cbarger • Andy Carvin – Social Media Strategist, NPR – @acarvin • Alex de Carvalho – Co-Founder,StartPR – @alexdc • Follow on Twiitter - #diginami

THE MORNING AFTER

THE 24-HOUR NEWS CYCLE

REAL-TIME NEWS

US AIRWAYS FLIGHT 1549 3:33
PM EST

3:49 PM ET

4:00 PM ET

4:05 PM ET

4:07 PM ET

4:12 PM ET

4:16 PM ET

4:30 PM ET

4:30 PM ET

4:38 PM ET

4:45 PM ET

4:45 PM ET

4:46 PM ET

4:55 PM ET

5:00 PM ET

5:09 PM ET

6:35 PM ET

CH-CH-CH-CHANGES • Culture – Do
recent evolutions in the news cycle bring us closer together or distance us from meaningful engagement? • Media – Are they the beneficiaries of new ways to report the news or is journalism compromised by time? • Brands – An opportunity to connect or a liability to respond quickly (or else)?

ALEX DE CARVALHO
CO-FOUNDER,
STARTPR

MARKKU NISKALA “People need information
as much as water, food, medicine or shelter. Information can save lives, livelihoods and resources. Information bestows power.” - Markku Niskala Secretary General of the International Federation of Red Cross

THE CHALLENGE: Tracking Organizing The
random stuff

Every Cell Phone Is A
Media Outlet http://mobileactive.org/mobile-voice-use-mobile-phones-citizen-media

MEXICO EARTHQUAKE APRIL 12TH, 2007
andresb my whole apartment creaked and bent a little half a minute ago from twitterrific andresb The strongest tremor I’ve felt since I’m here BioXD Acaba de temblar :S….estuvo muy fuerte andresb woooooow, earthquake in Mexico City CyberMJ75 Damn! Just experienced an earthquake. That sucker lasted some minutes. paranoideo Very strong earthquake in Mexico City, paranoideo.com is reporting live (:P) earcos Very strong earthquake in Mexico City, VivirMexico.com is reporting live (in spanish, sorry) Satrina Earthquake in Mexico City, was long and a little bit strong dotmotion That was a hell of an earthquake.. and I’m on a 7th floor… I still feel sick rogeriogal Earthquake in Cuernavaca, just passed. I’m still dizzy. trisignia wow, earthquake in Mexico City…my first ever helmi Mexico earthquake now on german news tv robblatt Earthquake still not on cnn.com (at approx. 11:10 p.m. Pacific) Robert Scoble http://scobleizer.com/2007/04/12/mexico-city-earthquake-reported-on-twitter-first/

ROBERT SCOBLE How did I
find out about the Mexico City Earthquake? On Twitter. As soon as people started reporting it on Twitter, I looked at the USGS maps. The Twitterers beat the USGS by several minutes.

CHINA EARTHQUAKE MAY 12TH, 2008
“I reported the major quake to my followers on Twitter before the USGS Website had a report up and about an hour before CNN or major press started talking about it. How did I do that? Well, I was watching Twitter on Google Talk. Several people in China reported to me they felt the quake WHILE IT WAS GOING ON!!!” -Robert Scoble http://scobleizer.com/2008/05/12/quake-in-china/

TWITTERQUAKE
Curtis Williams http://twitter.com/lenier/statuses/376713132

TWITSCOOP

Photo by juliebee http://www.flickr.com/photos/69148125@N00/326386880/

Photo by Paulo Alegria http://www.flickr.com/photos/49457106@N00/280789933/
✤

SOURCES
http://startpr.com

MUMBAI ATTACKS
http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&ll=18.922445,72.832242&spn=0.007054,0.007864&z=17&msid=105055855763538009401.00045c9d8b16af3ad1008

MUMBAI ATTACKS
http://en.wikipedia.org/wiki/26_November_2008_Mumbai_attacks

http://www.youtube.com/results?search_type=&search_query=Mumbai+attacks&aq=f

http://www.flickr.com/search/?q=mumbai%20attacks&w=all

CALIFORNIA FIRES
http://www.flickr.com/search/?q=california%20wildfire&w=7550402%40N02

http://twitter.com/jamesbuck/statuses/786571964

http://twitter.com/jamesbuck/status/853029967

HOWEVER ...

HOWEVER ...

ERRONEOUS AMBER ALERT “AMBER ALERT
A 7 yr old girl was taken by a man driving a newer silver truck. The license plate reads 72b381 please please pass on.” http://instantamber.com/news/breaking-news-erroneous-amber-alert-spread-via-twitter/

VIK SINGH “Twitter messages were
providing incredible focus on the important subtopics that had yet to become popular in the traditional media… what I found most interesting… was that news articles did exist on these topics, but just weren't valued highly enough yet r not focusing on the right stories (as the majority of tweets were).”

VIK SINGH (1) Real-time search
+ freshness (2) Stitching social commentary to authoritative sources of information -Vik Singh http://tweetnews.appspot.com/fresh?q=earthquake

THE CHALLENGE: Tracking Organizing The
random stuff

INSTEDD quot;It's a familiar scene.
Following the onset of a major disease outbreak or natural disaster, government agencies, non-governmental organizations and the local community must join forces and act quickly to alleviate suffering. You, your colleagues and groups that don't normally work together now need to communicate, assemble teams, share information, make plans and coordinate a response.”

http://gustav08.ning.com/

http://www.hurricanewiki.org/wiki/Main_Page

THE CHALLENGE: Tracking Organizing The
random stuff

ROBERT SCOBLE “Oh, during the
quake we didn’t lose power, didn’t lose cell phones, and didn’t lose access to Twitter. During a really big quake there will be lots of infrastructure down, but SOMEONE will be able to get messages out and that’ll really be interesting to watch how information gets shared if, say, all of San Francisco isn’t able to communicate with the Internet.”

ANDY CARVIN SOCIAL MEDIA STRATEGIST,
NPR

CHRISTOPHER BARGER DIRECTOR OF SOCIAL
MEDIA, GM

BLOG POSTS DRIVE
TRADITIONAL MEDIA

TWITTER ENGAGEMENT: IMPACT “Here’s where
the real success is. I like them. Not ooooh, I think that Cadillac is great. I like the guys I spoke to at GM. I think they’re passionate, I think they’re fearful, I think they’re working hard, and I know they’re just like me. We had the discussion about the expense of raising kids and the need for a safe vehicle. We talked about inner cities and why investing in them is the duty of a large corporation. I like that they weren’t afraid to tell me they didn’t particularly care for the eff word. It made them authentic. I like authentic. I appreciate that GM provides jobs for tens of thousands of people. People *Not an “endorsement,” just an example who are just like you and I.”

QUESTIONS? ? #diginami @peeta @cbarger
@acarvin @alexdc