Social Media Practicalities

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A lot of presentations on social media discuss why business and organisations should enter the space - this one focuses on how and what to write in a social media strategy. It's focused on museums as that's the industry I work in, however there might be ideas for staff outside the cultural sector.

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Social Media Practicalities

  1. 1. Writing a Social Media Strategy The Practicalities Peer Lawther flickr.com/saxonmoseley
  2. 2. <ul><li>The social media landscape </li></ul><ul><li>Zappos and more </li></ul><ul><li>Writing a social media strategy </li></ul><ul><li>What falls out? </li></ul><ul><li>Examples, examples, examples </li></ul><ul><li>Wrapping it up </li></ul>agenda for today's talk
  3. 3. flickr.com/fredcavazza
  4. 4. [search “forrester groundswell”]
  5. 5. flickr.com/teflon
  6. 6. <ul><li>You know why social media is important </li></ul><ul><li>A social media strategy is something your organisation wants to pursue </li></ul>two assumptions before starting
  7. 7. flickr.com/dawgbreath
  8. 8. flickr.com/laughingsquid “ be real and use your best judgement” zappos.com social media policy
  9. 9. our social media strategy
  10. 10. <ul><li>Communications – dialogue </li></ul><ul><li>Content – interaction </li></ul><ul><li>Governance – guardianship </li></ul>our objectives - an overview
  11. 11. social media strategy sections <ul><li>Background </li></ul><ul><li>Summary & Challenges </li></ul><ul><li>Objectives (overview) </li></ul><ul><li>Objectives (detail) </li></ul><ul><li>Next steps </li></ul><ul><li>[Appendixes] </li></ul>
  12. 12. twitter.com/sciencemuseum
  13. 13. flickr.com/nationalmediamuseum
  14. 14. flickr.com/tuan100
  15. 15. social media strategy sections <ul><li>Background </li></ul><ul><li>Summary & Challenges </li></ul><ul><li>Objectives (overview) </li></ul><ul><li>Objectives (detail) </li></ul><ul><li>Next steps </li></ul><ul><li>[Appendixes] </li></ul>
  16. 16. example departments to talk with <ul><li>Primary level </li></ul><ul><li>Marketing/PR/Communications </li></ul><ul><li>Web/Digital </li></ul><ul><li>Curators </li></ul><ul><li>Explainers </li></ul><ul><li>Learning </li></ul><ul><li>Content </li></ul><ul><li>Secondary level </li></ul><ul><li>IT </li></ul><ul><li>HR </li></ul>
  17. 17. flickr.com/nadsweddinghair
  18. 18. next steps <ul><li>Social media guide – a “how to” handbook </li></ul><ul><ul><li>best practice guidelines and tone of voice </li></ul></ul><ul><ul><li>legal parameters (financial/confidential, photos of public) </li></ul></ul><ul><ul><li>branding considerations – logos on videos, photos </li></ul></ul><ul><ul><li>linking, tagging and co-promotion of outreaches </li></ul></ul><ul><ul><li>gatekeeper info, for new initiatives </li></ul></ul><ul><ul><li>Schedules and other internal social media initiatives </li></ul></ul><ul><li>Revision of Internal Communications policy </li></ul><ul><li>Training </li></ul><ul><li>Budgets for channel designs and content </li></ul><ul><li>Social media monitoring – reacting to comments </li></ul><ul><li>Extensibility/when to revisit </li></ul>
  19. 19. tinyurl.com/ninaksimon
  20. 20. tinyurl.com/museummktg1
  21. 21. tinyurl.com/museummktg2
  22. 22. tinyurl.com/powerhousepolicy
  23. 23. tinyurl.com/smithsms
  24. 24. blogs.zappos.com
  25. 25. talk with me @peerlawther thank you for listening

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