Website Reviews: Lead Magnets


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Website Reviews: Lead Magnets

  1. 1. ConversionXL reviews Lead magnets
  2. 2. Lead magnet == offer Having an attractive lead magnet will accelerate your email list building like it’s on steroids.
  3. 3. 1. Value! 2. Emotional response (“For free, really!? I want that!”) 3. No false expectations. 4. It attracts a specific crowd. 5. You don’t know what works best until you test it
  4. 4. Free is good
  5. 5. There’s no benefit I would go crazy about. Low emotional response.
  6. 6. Total absence of graphics contributes to lack of emotions.
  7. 7. 3rd step is “Submit”. Do I want it?
  8. 8. How many people want “best inspirational content” in their inbox? It’s a feature, not a benefit.
  9. 9. So what? What does it enable me to do?
  10. 10. Small font size + low contrast with background == doesn’t get read.
  11. 11. Shouldn’t the CTA fit onto the button?
  12. 12. It’s typically better to frame it in the positive. Or people will read “spam”.
  13. 13. It’s typically better to frame it in the positive. Or people will read “spam”.
  14. 14. Relevant image = good. Low resolution, cloudy weather = not so good.
  15. 15. Start with an offer, not happy talk.
  16. 16. Jargon, hype. What does it help me do better?
  17. 17. I like the specific CTA…
  18. 18. … but this solution is unexpected, and thus bad. Why not add email field to the first form?
  19. 19. I’m interested. Tell me more.
  20. 20. Way too much text in a small type size. Most are not gonna read it, and will be deterred by it.
  21. 21. Copy flow is poor. You were talking about mistakes, and all of a sudden its “join now”
  22. 22. Don’t use useless space wasters like “and much more”
  23. 23. Delete
  24. 24. Start with what? I wanted to know what the 7 mistakes are! Mental disconnect (is this common mistake in your list?:)
  25. 25. Thank you If you want to get your site reviewed, follow me on Twitter: @peeplaja and Facebook: