ConversionXL reviews
Value proposition critiques
What is it?
What can I do here?
If I’m your ideal customer, why
should I buy from you?
Is this a value
proposition?
Or this?
Or this? I’m confused
Sliders are terrible for value propositions. Or
most things. Don’t do it without testing
against static value propositions...
So where is the value proposition, and
what’s the offer? Am I supposed to get my
loupe out and read these?
Is this a value
proposition?
What does #1
mean and
according to
whom?
These are good
This seems
promising,
but looks
like a
banner
Why shop here?
Are you
competing on
price?
Is this based
on a ton of
voice of the
customer
research?
Lacks clarity
and benefit
Simplify! How
about “Tell
restaurants
where to
improve, get
rewards.”
Value
proposition is
an offer. You
don’t have
one really!
Meaningless
buzzwords won’t
make you look
smarter. How
about talking like
real people?
Jargon alert!
What does it
actually mean?
How would you
say this to your
mother?
Visuals are part of
the offer. Ditch the
steam cleaning
lady, add
authenticity.
And most importantly – where is the offer?
Anyone seen a reason given for signing up?
And signing up for what exactly? Cla...
Thank you
If you want to get your site reviewed, follow me on Twitter: @peeplaja
and Facebook: https://www.facebook.com/Co...
Value Proposition Reviews by ConversionXL
Value Proposition Reviews by ConversionXL
Value Proposition Reviews by ConversionXL
Value Proposition Reviews by ConversionXL
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Value Proposition Reviews by ConversionXL

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Reviewing value propositions of several websites. Full review posted at http://conversionxl.com/website-reviews-value-proposition-critique

Published in: Marketing, Business, Technology

Value Proposition Reviews by ConversionXL

  1. 1. ConversionXL reviews Value proposition critiques
  2. 2. What is it? What can I do here? If I’m your ideal customer, why should I buy from you?
  3. 3. Is this a value proposition?
  4. 4. Or this?
  5. 5. Or this? I’m confused
  6. 6. Sliders are terrible for value propositions. Or most things. Don’t do it without testing against static value propositions.
  7. 7. So where is the value proposition, and what’s the offer? Am I supposed to get my loupe out and read these?
  8. 8. Is this a value proposition? What does #1 mean and according to whom?
  9. 9. These are good
  10. 10. This seems promising, but looks like a banner
  11. 11. Why shop here? Are you competing on price?
  12. 12. Is this based on a ton of voice of the customer research? Lacks clarity and benefit
  13. 13. Simplify! How about “Tell restaurants where to improve, get rewards.”
  14. 14. Value proposition is an offer. You don’t have one really!
  15. 15. Meaningless buzzwords won’t make you look smarter. How about talking like real people?
  16. 16. Jargon alert! What does it actually mean? How would you say this to your mother?
  17. 17. Visuals are part of the offer. Ditch the steam cleaning lady, add authenticity.
  18. 18. And most importantly – where is the offer? Anyone seen a reason given for signing up? And signing up for what exactly? Clarity ftw!
  19. 19. Thank you If you want to get your site reviewed, follow me on Twitter: @peeplaja and Facebook: https://www.facebook.com/ConversionXL http://conversionxl.com

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