Message clarity & key differentiators

258 views

Published on

For more website reviews visit http://conversionxl.com/category/website-reviews/

In this week's website review, Tommy takes a look at http://LanderApp.com to see what makes them different from major competitors Unbounce & Instapage.

-----

Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place.

Maybe it's because you're priced competitively. Maybe it's because you've got better testimonials & referrals from your existing customers. Maybe your UX is a better fit for your customers?

Who knows?

What you sure as hell don't have is a value proposition that effectively communicates how you're different right up front.

This week, I review LanderApp.com, a SaaS company that allows you to "Create your own landing pages."

When I look for key differentiators I'm looking for:

A clear explanation of who the product is for
How it is different from all the alternatives out there
A real reason why I should purchase from you vs everyone else

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
258
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

×