Stephen will be talking on SaaS optimization strategy, including:
- The data, insight and metrics you need to track to identify opportunity
- Flow optimization: from landing page to trial, usage, purchase and retention
- Problems and opportunities: e.g. how do you test a landing page when the sale happens 14 or 30 days later? How do you manage testing across multiple KPIs simultaneously? How do you understand and segment your key product offering?
43. Stage Phase
1 Acquire
2 Activate
3 Monetize
4 Retain
+ Upsell
+ Refer
#4 Visit > Active user
⊕ Quick to test
⊕ High correlation to sales
⊖ Action needs to happen within
1–2 days
44. In SaaS conversion optimization,
test through to active trials.
@conversion_com
75. 1. Increase the price of the $6.99 bottle.
2. Decrease the price of the $9.99 bottle.
3. Change the prices to $6.97 and $9.97.
4. Offer 10% off if you buy three.
5. Something else…