PeekAnalytics social audience reports @Rafe Needleman

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@Rafe has 35,277 total followers and we've mapped the digital footprints of every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam).

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PeekAnalytics social audience reports @Rafe Needleman

  1. 1. Social Audience Report Key Metrics: @Rafe | Mar - 31 - 2012 Total Followers Total Followers @Rafe has 35,277 total followers and weve mapped the digital footprints of every one 35,277 of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 20,561 58% Consumers are defined as individuals who are publicly identifiable, determined byRafe Needleman over 30 factors.@Rafe | Mar 06 2007 Social Pull Social PullCNET editor, startup reviewer, consumer Pull is an audience-based metric that measures an audiences transparency, leveladvocate. of social participation and their total consumer reach, as compared to the average 97x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 7,632 Insights: Followers 35,298 @Rafe has a average consumer ratio compared Following 1,464 to other accounts. AUDIENCE BREAKDOWN
  2. 2. Audience Crossover Insights: @Rafe and @Rafe-friends share 0 followers. Audience Crossover Audience Reach InsightsRafe Needleman Insights:@Rafe | Mar 06 2007 On average each of @Rafe fans/followers can potentially reach 2,922CNET editor, startup reviewer, consumer peopleadvocate. Average Network Size Tweets 7,632 Insights: - 54% of @Rafes Followers 35,298 consumer audience have 1- 500 connections. Following 1,464 Network Size Breakdown
  3. 3. Audience Social Insights Insights: @Rafes 15851 consumer audience is active on atleast 97,160social profiles and/or blogs. Social Media Use Insights: 39% of @Rafes consumer audience hasRafe Needleman been matched to a Facebook profile.@Rafe | Mar 06 2007 @Rafes consumer audience uses Quora more than the average.CNET editor, startup reviewer, consumeradvocate. Social Memberships Tweets 7,632 Insights: Followers 35,298 30% of @Rafes consumer audience have Following 1,464 been identified as a Geo Location. Online Activities
  4. 4. Audience Demographics Insights Insights: @Rafes audience is 76% male and 24% female.Rafe Needleman GENDER@Rafe | Mar 06 2007CNET editor, startup reviewer, consumeradvocate. Insights: 34% of @Rafes audience is between 26 - 35. Tweets 7,632 Followers 35,298 Following 1,464 AGE RANGE
  5. 5. Audience Demographics Insights Insights: Compared to the average, @Rafes female audience is more in the age range of 36 - 45. AGE BY GENDERRafe Needleman FEMALE@Rafe | Mar 06 2007CNET editor, startup reviewer, consumeradvocate. Insights: Compared to the average, @Rafes male audience is more in the age range of 36 - 45. Tweets 7,632 Followers 35,298 AGE BY GENDER Following 1,464 MALE
  6. 6. Audience Geographic Insights Insights: @Rafe has more people from San Francisco, California, USA than average. TOP 10 CITIESRafe Needleman@Rafe | Mar 06 2007CNET editor, startup reviewer, consumeradvocate. Insights: @Rafe has more people from California, USA than average. Tweets 7,632 Followers 35,298 Following 1,464 STATES
  7. 7. Audience Geographic Insights Insights: @Rafe has more people from USA than average. COUNTRYRafe Needleman@Rafe | Mar 06 2007CNET editor, startup reviewer, consumeradvocate. Tweets 7,632 Followers 35,298 Following 1,464
  8. 8. Audience Interests Insights Insights: Compared to the averge audience, @Rafes top three interests are Technology, Business, and Politics. INTERESTRafe Needleman AFFINITY@Rafe | Mar 06 2007CNET editor, startup reviewer, consumeradvocate. Tweets 7,632 Followers 35,298 Audience Education Insights Following 1,464 Insights: @Rafes followers attended Ivy League colleges more than average. EDUCATION TYPE
  9. 9. Audience Career Insights Insights: @Rafesconsumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @Rafes top three industries are Software, Technology, and Hardware.Rafe Needleman@Rafe | Mar 06 2007CNET editor, startup reviewer, consumeradvocate. Tweets 7,632 INDUSTRY Followers 35,298 Following 1,464

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