PeekAnalytics social audience reports @jfernandez

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PeekAnalytics delivers enterprise-class social audience measurement solutions that provide rich consumer insights to marketers. Get powerfully simple social audience metrics from data aggregated from over 60 social sites to better target content, qualify social audiences, engage valuable consumers, and create highly converting social initiatives for your brand.


@jfernandez has 1,521 total followers and we've mapped the digital footprints of every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam).

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PeekAnalytics social audience reports @jfernandez

  1. 1. Social Audience Report Key Metrics: @jfernandez | Mar - 24 - 2012 Total Followers Total Followers @jfernandez has 1,521 total followers and weve mapped the digital footprints of every 1,521 one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 969 64% Consumers are defined as individuals who are publicly identifiable, determined byJohn Fernandez over 30 factors.@jfernandez | Apr 02 2007 Social Pull Social PullDirector, Online Marketing at @intralinks. Also in Pull is an audience-based metric that measures an audiences transparency, levelNYUs Marketing Management and Leadership of social participation and their total consumer reach, as compared to the averageProgram 34x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 4,677 Insights: Followers 1,521 @jfernandez has a average consumer ratio Following 1,996 compared to other accounts. AUDIENCE BREAKDOWN
  2. 2. Audience Crossover Insights: @jfernandez and @jfernandez-friends share 970 followers. Audience Crossover Audience Reach InsightsJohn Fernandez Insights:@jfernandez | Apr 02 2007 On average each of @jfernandez fans/followers canDirector, Online Marketing at @intralinks. Also in potentially reach 20,146NYUs Marketing Management and Leadership peopleProgram Average Network Size Tweets 4,677 Insights: - 34% of @jfernandezs Followers 1,521 consumer audience have 501 - 5k connections. Following 1,996 Network Size Breakdown
  3. 3. Audience Social Insights Insights: @jfernandezs 813 consumer audience is active on atleast 5,224 social profiles and/or blogs. Social Media Use Insights: 47% of @jfernandezs consumer audience hasJohn Fernandez been matched to a Facebook profile.@jfernandez | Apr 02 2007 @jfernandezs consumer audience uses Quora more than the average.Director, Online Marketing at @intralinks. Also inNYUs Marketing Management and LeadershipProgram Social Memberships Tweets 4,677 Insights: Followers 1,521 36% of @jfernandezs consumer audience have Following 1,996 been identified as a Geo Location. Online Activities
  4. 4. Audience Demographics Insights Insights: @jfernandezs audience is 75% male and 25% female.John Fernandez GENDER@jfernandez | Apr 02 2007Director, Online Marketing at @intralinks. Also inNYUs Marketing Management and LeadershipProgram Insights: 33% of @jfernandezs audience is between 36 - 45. Tweets 4,677 Followers 1,521 Following 1,996 AGE RANGE
  5. 5. Audience Demographics Insights Insights: Compared to the average, @jfernandezs female audience is more in the age range of 46 - 55. AGE BY GENDERJohn Fernandez FEMALE@jfernandez | Apr 02 2007Director, Online Marketing at @intralinks. Also inNYUs Marketing Management and LeadershipProgram Insights: Compared to the average, @jfernandezs male audience is more in the age range of 46 - 55. Tweets 4,677 Followers 1,521 AGE BY GENDER Following 1,996 MALE
  6. 6. Audience Geographic Insights Insights: @jfernandez has more people from New York, New York, USA than average. TOP 10 CITIESJohn Fernandez@jfernandez | Apr 02 2007Director, Online Marketing at @intralinks. Also inNYUs Marketing Management and LeadershipProgram Insights: @jfernandez has more people from Connecticut, USA than average. Tweets 4,677 Followers 1,521 Following 1,996 STATES
  7. 7. Audience Geographic Insights Insights: @jfernandez has more people from USA than average. COUNTRYJohn Fernandez@jfernandez | Apr 02 2007Director, Online Marketing at @intralinks. Also inNYUs Marketing Management and LeadershipProgram Tweets 4,677 Followers 1,521 Following 1,996
  8. 8. Audience Interests Insights Insights: Compared to the averge audience, @jfernandezs top three interests are Business, Literature, and Technology. INTERESTJohn Fernandez AFFINITY@jfernandez | Apr 02 2007Director, Online Marketing at @intralinks. Also inNYUs Marketing Management and LeadershipProgram Tweets 4,677 Followers 1,521 Audience Education Insights Following 1,996 Insights: @jfernandezs followers attended Ivy League colleges more than average. EDUCATION TYPE
  9. 9. Audience Career Insights Insights: @jfernandezsconsumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @jfernandezs top three industries are Hospitality, Hardware, and Technology.John Fernandez@jfernandez | Apr 02 2007Director, Online Marketing at @intralinks. Also inNYUs Marketing Management and LeadershipProgram Tweets 4,677 INDUSTRY Followers 1,521 Following 1,996

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