1
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vade...
2
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vade...
3
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vade...
4
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vade...
5
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vade...
6
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vade...
7
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vade...
8
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vade...
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PeekAnalytics Social Audience Report @ischafer

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PeekAnalytics Social Audience Report @ischafer

  1. 1. 1 ischafer @ ischafer | Mar 13 2007 CEO of Deep Focus. I once interviewed Mr. T in my office. Still waiting for Darth Vader's people to get back to me. Tweets 30,889 Followers 13,867 Following 3,220 @ischafer Follower Report Key Metrics: @ischafer | September - 22 - 2012 Total Followers 13,859 @ischafer has 13,859 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 224x Pull is a good measure of how influential @ischafer 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @ischafer 's followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
  2. 2. 2 ischafer @ ischafer | Mar 13 2007 CEO of Deep Focus. I once interviewed Mr. T in my office. Still waiting for Darth Vader's people to get back to me. Tweets 30,889 Followers 13,867 Following 3,220 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of ischafer's followers has 5,156 connections across all social media platforms. Therefore, ischafer can potentially indirectly reach 38,776,316 (7,521 x 5,156) people. Audience Demographics SEX Insights : -*Statistics based on 85% of ischafer's followers, whose sex we were able to determine. AGE RANGE Insights : - 37% ischafer's audience is between 26 - 35. - *Statistics based on 28% of ischafer's followers, whose age we were able to determine by identifying through social profile or public records data.
  3. 3. 3 ischafer @ ischafer | Mar 13 2007 CEO of Deep Focus. I once interviewed Mr. T in my office. Still waiting for Darth Vader's people to get back to me. Tweets 30,889 Followers 13,867 Following 3,220 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average ischafer's female followers tend to be more in the 36 - 45 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average ischafer's male followers tend to be more in the 36 - 45 age range. Audience Geographic Insights TOP 5 CITIES Insights : - ischafer has a higher percentage of followers from New York, New York than the typical Twitter user.
  4. 4. 4 ischafer @ ischafer | Mar 13 2007 CEO of Deep Focus. I once interviewed Mr. T in my office. Still waiting for Darth Vader's people to get back to me. Tweets 30,889 Followers 13,867 Following 3,220 Audience Geographic Insights [continued] TOP 5 STATES/PROVINCES Insights : - ischafer has a higher percentage of followers from New York than the typical Twitter user. TOP 5 COUNTRIES Insights : - ischafer has a higher percentage of followers from USA than the typical Twitter user.
  5. 5. 5 ischafer @ ischafer | Mar 13 2007 CEO of Deep Focus. I once interviewed Mr. T in my office. Still waiting for Darth Vader's people to get back to me. Tweets 30,889 Followers 13,867 Following 3,220 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, ischafer's audience's top three interests are Business, Politics, and Food.
  6. 6. 6 ischafer @ ischafer | Mar 13 2007 CEO of Deep Focus. I once interviewed Mr. T in my office. Still waiting for Darth Vader's people to get back to me. Tweets 30,889 Followers 13,867 Following 3,220 Audience Career Insights INCOME LEVEL Insights : - ischafer's consumer audience has a high level of income compared to the average. INDUSTRY Insights : - Compared to the average audience ischafer's top three industries are Media, Marketing/PR, and Internet.
  7. 7. 7 ischafer @ ischafer | Mar 13 2007 CEO of Deep Focus. I once interviewed Mr. T in my office. Still waiting for Darth Vader's people to get back to me. Tweets 30,889 Followers 13,867 Following 3,220 Audience Education Insights EDUCATION TYPE Insights : - ischafer's followers attend Ivy League schools more than the average Twitter audience. Audience Social Media Usage SOCIAL MEDIA USE Insights : - ischafer's consumer audience is active on at least 32,939 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 96% of ischafer's followers have LinkedIn profiles. - ischafer's has more followers who use Foursquare than does the typical Twitter user.
  8. 8. 8 ischafer @ ischafer | Mar 13 2007 CEO of Deep Focus. I once interviewed Mr. T in my office. Still waiting for Darth Vader's people to get back to me. Tweets 30,889 Followers 13,867 Following 3,220 Audience Social Media Usage [continued] ONLINE ACTIVITIES Insights : - 40% of ischafer's consumer audience has been identified as a *Geo Location.

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