PeekAnalytics social audience report for @jlahts

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PeekAnalytics social audience report for @jlahts

  1. 1. Social Audience Report Key Metrics: @jlahts | Apr - 04 - 2012 Total Followers Total Followers @jlahts has 499 total followers and weve mapped the digital footprints of every one of 499 them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 294 59% Consumers are defined as individuals who are publicly identifiable, determined byJohn Lahtinen over 30 factors.@jlahts | May 06 2011 Social Pull Social PullSpecial Projects Editor at The Hartford Business Pull is an audience-based metric that measures an audiences transparency, levelJournal, Dad, Husband, Writer, Love Technology, of social participation and their total consumer reach, as compared to the averageGolf, Syracuse, the Red Sox, Montreal, andArizona- of course! 7x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 2,229 Insights: Followers 499 @jlahts has a average consumer ratio compared Following 1,798 to other accounts. AUDIENCE BREAKDOWN
  2. 2. Audience Crossover Insights: @jlahts and @jlahts-friends share 253 followers. Audience Crossover Audience Reach InsightsJohn Lahtinen Insights:@jlahts | May 06 2011 On average each of @jlahts fans/followers can potentially reachSpecial Projects Editor at The Hartford Business 14,364 peopleJournal, Dad, Husband, Writer, Love Technology,Golf, Syracuse, the Red Sox, Montreal, andArizona- of course! Average Network Size Tweets 2,229 Insights: - 35% of @jlahtss Followers 499 consumer audience have 501 - 5k connections. Following 1,798 Network Size Breakdown
  3. 3. Audience Social Insights Insights: @jlahtss 242 consumer audience is active on atleast 1,004social profiles and/or blogs. Social Media Use Insights: 33% of @jlahtss consumer audience hasJohn Lahtinen been matched to a Facebook profile.@jlahts | May 06 2011 @jlahtss consumer audience uses Quora more than the average.Special Projects Editor at The Hartford BusinessJournal, Dad, Husband, Writer, Love Technology,Golf, Syracuse, the Red Sox, Montreal, andArizona- of course! Social Memberships Tweets 2,229 Insights: Followers 499 28% of @jlahtss consumer audience have Following 1,798 been identified as a Blogger. Online Activities
  4. 4. Audience Demographics Insights Insights: @jlahtss audience is 54% male and 46% female.John Lahtinen GENDER@jlahts | May 06 2011Special Projects Editor at The Hartford BusinessJournal, Dad, Husband, Writer, Love Technology,Golf, Syracuse, the Red Sox, Montreal, and Insights:Arizona- of course! 34% of @jlahtss audience is between 36 - 45. Tweets 2,229 Followers 499 Following 1,798 AGE RANGE
  5. 5. Audience Demographics Insights Insights: Compared to the average, @jlahtss female audience is more in the age range of 36 - 45. AGE BY GENDERJohn Lahtinen FEMALE@jlahts | May 06 2011Special Projects Editor at The Hartford BusinessJournal, Dad, Husband, Writer, Love Technology,Golf, Syracuse, the Red Sox, Montreal, andArizona- of course! Insights: Compared to the average, @jlahtss male audience is more in the age range of 46 - 55. Tweets 2,229 Followers 499 AGE BY GENDER Following 1,798 MALE
  6. 6. Audience Geographic Insights Insights: @jlahts has more people from Las Vegas, Nevada, USA than average. TOP 10 CITIESJohn Lahtinen@jlahts | May 06 2011Special Projects Editor at The Hartford BusinessJournal, Dad, Husband, Writer, Love Technology,Golf, Syracuse, the Red Sox, Montreal, andArizona- of course! Insights: @jlahts has more people from Arizona, USA than average. Tweets 2,229 Followers 499 Following 1,798 STATES
  7. 7. Audience Geographic Insights Insights: @jlahts has more people from USA than average. COUNTRYJohn Lahtinen@jlahts | May 06 2011Special Projects Editor at The Hartford BusinessJournal, Dad, Husband, Writer, Love Technology,Golf, Syracuse, the Red Sox, Montreal, andArizona- of course! Tweets 2,229 Followers 499 Following 1,798
  8. 8. Audience Interests Insights Insights: Compared to the averge audience, @jlahtss top three interests are Travel, Food, and Sport. INTERESTJohn Lahtinen AFFINITY@jlahts | May 06 2011Special Projects Editor at The Hartford BusinessJournal, Dad, Husband, Writer, Love Technology,Golf, Syracuse, the Red Sox, Montreal, andArizona- of course! Tweets 2,229 Followers 499 Audience Education Insights Following 1,798 Insights: @jlahtss followers attended community colleges more than average. EDUCATION TYPE
  9. 9. Audience Career Insights Insights: @jlahtssconsumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @jlahtss top three industries are Hardware, Public Sector, and Technology.John Lahtinen@jlahts | May 06 2011Special Projects Editor at The Hartford BusinessJournal, Dad, Husband, Writer, Love Technology,Golf, Syracuse, the Red Sox, Montreal, andArizona- of course! Tweets 2,229 INDUSTRY Followers 499 Following 1,798

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