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Zane Holmes – Ironman


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Zane Holmes - Australian Ironman
Management - Peter Hickey - HSM Group

Published in: Sports
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Zane Holmes – Ironman

  1. 1. We proudly present ……. Australia’s Highest Profile Surf Lifesaver ZANE HOLMES – IRONMAN
  2. 2. ZANE HOLMES IRONMAN Zane Holmes is the most successful Ironman in Surf Life Saving history, taking out every major Ironman title including World, Australian, State, Kellogg’s Nutri Grain Ironman and Coolangatta Gold – no other athlete in the sport has been able to match his record. Zane has a 40 year family history in surf lifesaving, he joined the movement at Northcliffe Surf Club as a five year old Nipper and is now the pinnacle of what every lifesaver would want to aspire to in a lifetime, with an infectious personality Zane is a great ambassador for Surf Life Saving and a true legend in the sport.
  3. 3. <ul><li>Objectives: </li></ul><ul><li>To provide our commercial partners with a strong national summer icon brand linked with Iron Man - Zane Holmes associated with a unique Aussie beach culture of Surf Life Saving which is recognised throughout the community for its surf safety in the hearts and minds of Australian families. </li></ul><ul><li>To provide a positive grass-roots brand exposure for property brands throughout Australia. </li></ul><ul><li>To provide a direct opportunity associated with surf sport activities of Australia’s high profile Iron Man Zane Holmes, to encourage consumer loyalty and focus on a greater awareness at both public and corporate level. </li></ul><ul><li>To provide Zane Holmes “Life Style” with endorsement and imagery opportunities associated with brand marketing. </li></ul>ZANE HOLMES IRONMAN
  4. 4. ZANE HOLMES – IRON MAN <ul><li>Criteria: </li></ul><ul><li>A proposed program will provide: </li></ul><ul><li>An iconic Australian Ironman </li></ul><ul><li>National personality / celebrity status of Zane Holmes </li></ul><ul><li>A powerful association with an active, Aussie lifestyle culture. </li></ul><ul><li>A property (Surf Life Saving) with grassroots community focus. </li></ul><ul><li>Branding that attracts personal credible endorsement </li></ul><ul><li>A range of promotional opportunities </li></ul>
  5. 5. ZANE HOLMES – IRONMAN <ul><li>Current: 2008-20 09 Season Results: </li></ul><ul><li>1st Ocean Assault Single Ski </li></ul><ul><li>1st Ocean Assault Ironman </li></ul><ul><li>Runner up Kelloggs Nutri-Grain Ironman Series </li></ul><ul><li>1st Round 2 Kelloggs Ironman Series </li></ul><ul><li>5 Gold Medals 2009 Aussie Titles </li></ul><ul><ul><li>Belt Race </li></ul></ul><ul><ul><li>Surf Teams </li></ul></ul><ul><ul><li>Board Relay </li></ul></ul><ul><ul><li>Ski Relay </li></ul></ul><ul><ul><li>Taplin Relay </li></ul></ul><ul><li>Career Highlights: </li></ul><ul><li>After winning Coolangatta Gold 2006, is now the most capped Ironman in the History of the sport of Surf Life saving. </li></ul><ul><li>5 Times Kellogg’s Nutri Grain Ironman Series - Champion </li></ul><ul><li>Former  World Ironman Champion (2004 & 2006) </li></ul><ul><li>6 times Queensland Ironman Champion (breaking Trevor Hendy’s 5 time record) </li></ul><ul><li>History Books: Winning the State, Australian, Kellogg’s and World Ironman Titles all in one season (first & only time this has ever been accomplished) </li></ul><ul><li>8 times Queensland Team Representative and Captain twice </li></ul><ul><li>13 times Australian Team Representative and Captaining the most recent two teams </li></ul><ul><li>Winner of 22 Australian Gold Medals </li></ul>
  6. 6. ZANE HOLMES – IRONMAN <ul><li>For Discussion: </li></ul><ul><li>In short, Zane Holmes is looking for perfect commercial partner that will be seen to complement his sporting career – partnerships are all about quality branding. </li></ul><ul><li>Apart from attending major surf life saving carnivals around the country with his craft (Ski & Board) out in the market place, his image and profile is part of a mega cereal advertising campaign with Kellogg’s, therefore he will appear on 2million Nutri Gran Packs this summer. </li></ul><ul><li>A partnership with Zane Holmes will carry over to all other surf life saving activities and events, which will include the high profile Kellogg’s Nutri Grain Ironman Series (5 x national televised events) and the Australian Championships in Perth, televised nationally. </li></ul>
  7. 7. ZANE HOLMES – IRONMAN <ul><li>ON BEACH - WITH ZANE </li></ul><ul><li>The following activities are designed to provide Zane’s sponsorship partners </li></ul><ul><li>with an integrated and logical marketing platform to create and leverage an </li></ul><ul><li>association with an Iron Man property . </li></ul><ul><li>The Program “On Beach – Race Day” Ironman competition schedule </li></ul><ul><li>each summer from October – March. </li></ul><ul><li>Features include logo on both surf race craft [ski and board] </li></ul><ul><li>Features include logo on Zane’s leisure wear apparel. </li></ul><ul><li>Sponsor logo can be featured on both ends of Zane’s race ski. </li></ul>
  8. 8. ZANE HOLMES – IRONMAN <ul><li>OFF BEACH – WITH ZANE </li></ul><ul><li>Sponsor Program “Off Beach – Ironman Activity” celebrity appearances, lifestyle, public relations, training and community support. </li></ul><ul><li>Zane Holmes will make himself available for “National” advertising requirements during a full proposed 3 year term, includes television, posters, magazines, press and other advertorial requests. </li></ul><ul><li>An agreed number of celebrity appearances at official client functions. </li></ul><ul><li>Prime location activated - South East Queensland (Sunshine Coast / Brisbane / Gold Coast) during summer when Surf Life Saving is high profile. </li></ul><ul><li>Public appearance, media conferences, surf carnivals, shopping centre promotions, training, Surf Life Saving promotions, sports dinners/lunches, autograph sessions, surf safety lessons and pictorial snaps for lifestyle magazines. </li></ul>
  9. 9. ZANE HOLMES – IRONMAN MANAGER: Peter Hickey W 07 55947977 M 0418 730100 E SYD /MEL Agent: Dustin Lockett MBA M: 0417696803 F: 02 95603590 E: