Pierce Leonard – Ironman


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Pierce Leonard - Australian Ironman
Management - Peter Hickey - HSM Group

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Pierce Leonard – Ironman

  1. 1. ....... we proudly present the leading man ! In 2009 it’s all about our No.1 Surf Lifesaver PIERCE LEONARD – IRONMAN Pierce Leonard of BMD Northcliffe celebrates winning the Open Men's Ironman final during day six of the 2009 Australian Surf Lifesaving Championships at Scarborough Beach on March 22, 2009 in Perth,
  2. 2. <ul><li>Ironman, Pierce Leonard has been in the Surf Life Saving movement for 18 years, he joined Clovelly Surf Life Saving Club as a 5 year old nipper, then spent 13 years competing for Surfers Paradise Surf Club, now a current member of BMD Northcliffe Surf Club.  </li></ul><ul><li>Pierce has achieved many personal goals at a young age. Pierce encourages the younger kids of the future to follow in his foot steps and is a true mentor for Surf Life Saving.  </li></ul><ul><li>Pierce Leonard has achieved ultimate success as a National Ironman Champion (2007 & 2009) and is a great ambassador for Surf Life Saving – he will move on to be a true legend in the sport. </li></ul>PIERCE LEONARD – IRONMAN
  3. 3. <ul><li>Objectives: </li></ul><ul><li>To provide our commercial partners with a strong national summer icon brand linked with National Ironman Champion – Pierce Leonard associated with a unique Aussie beach culture of Surf Life Saving which is recognised throughout the community for its surf safety in the hearts and minds of Australian families. </li></ul><ul><li>To provide a positive grass-roots brand exposure for property brands throughout Australia. </li></ul><ul><li>To provide a direct opportunity associated with surf sport activities with Australia’s high profile Ironman Pierce Leonard that will encourage consumer loyalty and focus on a greater awareness at both public and corporate level. </li></ul><ul><li>To provide Pierce Leonard “Life Style” with endorsement and imagery opportunities associated with brand marketing. </li></ul>PIERCE LEONARD – IRONMAN
  4. 4. <ul><li>Criteria: </li></ul><ul><li>A proposed program will provide: </li></ul><ul><li>An iconic Australian Ironman Champion </li></ul><ul><li>National personality / celebrity status of Pierce Leonard </li></ul><ul><li>A powerful association with an active, Aussie lifestyle culture. </li></ul><ul><li>A property (Surf Life Saving) with grassroots community focus. </li></ul><ul><li>Branding that attracts personal credible endorsement </li></ul><ul><li>A range of promotional opportunities </li></ul>PIERCE LEONARD – IRONMAN
  5. 5. <ul><li>Career Highlights: </li></ul><ul><li>2009 Australian Ironman Champion </li></ul><ul><li>2007 Australian Ironman Champion </li></ul><ul><li>2007 Ocean Assault Ironman Champion </li></ul><ul><li>2007 Australian Team Ironman and board Champion </li></ul><ul><li>2006 Australian Ironman U19 Champion </li></ul><ul><li>2006 Runner up in KNG Ironman Series </li></ul><ul><li>2006 World Board Rescue Champion </li></ul><ul><li>2003 Australian Ironman U16 Champion </li></ul><ul><li>  </li></ul>PIERCE LEONARD – IRONMAN Current 2008 -2009 Season 1st Australian Ironman 1st Queensland Ironman 2nd Final Kellogg's Nutri Grain Series 3rd Kellogg's Nutri Grain Series 1st Australian Board Rescue 1st Australian Board Relay (3 years in a row) 1st Australian Swim Teams (4 years in a row) 1st Australian Taplin (3 years in a row) Note: Current Standing - 22 Australian Championship Gold Medals – Pierce Leonard now in the top ten of all time history of Surf Life Saving.
  6. 6. <ul><li>For Discussion: </li></ul><ul><li>In short, Pierce Leonard is looking for the perfect commercial partner that will be seen to complement his sporting career – partnerships are all about quality branding. </li></ul><ul><li>Apart from attending major surf life saving carnivals around the country with his craft (Ski & Board) out in the competition arena, his image and profile will become available for direct commercial advertising campaigns. </li></ul><ul><li>A partnership with Pierce Leonard will carry over to all other surf lifesaving activities and events, which will include the high profile Kellogg’s Nutri Grain Iron Man Series (5 x national televised events) and the Australian Championships on the Gold Coast in 2010, televised nationally. </li></ul>PIERCE LEONARD – IRONMAN
  7. 7. <ul><li>ON BEACH - WITH PIERCE </li></ul><ul><li>The following activities are designed to provide Pierce’s sponsorship </li></ul><ul><li>Partners with an integrated and logical marketing platform to create and </li></ul><ul><li>leverage an association with an Ironman property . </li></ul><ul><li>The Program “On Beach – Race Day” Ironman competition scheduled </li></ul><ul><li>each summer from October – March. </li></ul><ul><li>Features include logo on both surf race craft [ski and board] </li></ul><ul><li>Features include logo on Pierce’s leisure wear apparel. </li></ul><ul><li>Sponsor logo can be positioned on both ends of Pierce’s race ski. </li></ul>PIERCE LEONARD – IRONMAN
  8. 8. <ul><li>OFF BEACH – WITH PIERCE </li></ul><ul><li>Sponsor Program “Off Beach – Ironman Activity” celebrity appearances, lifestyle, public relations, training and community support. </li></ul><ul><li>Pierce Leonard will make himself available for “National” advertising requirements during a full proposed 3 year term, includes television, posters, magazines, press and other advertorial requests. </li></ul><ul><li>An agreed number of celebrity appearances at official client functions. </li></ul><ul><li>Prime location activated - South East Queensland (Sunshine Coast / Brisbane / Gold Coast) during summer when Surf Life Saving is high profile. </li></ul><ul><li>Public appearance, media conferences, surf carnivals, shopping centre promotions, training, Surf Life Saving promotions, sports dinners/lunches, autograph sessions, surf safety lessons and pictorial snaps for lifestyle magazines. </li></ul>PIERCE LEONARD – IRONMAN
  10. 10. <ul><li>MANAGEMENT </li></ul>PIERCE LEONARD – IRONMAN Peter Hickey 07 55947977 0418 730100 [email_address]