Navy Surf Boat Premiership


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Navy ASRL Surf Boat Premiership
Management - Peter Hickey - HSM Group

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Navy Surf Boat Premiership

  1. 1. IT'S OUR BATTLE FIELD Navy The Team Works …………… recognizes that the Australian Surf Rowers League services an important community service by conducting surf lifesaving duties on many Australian beaches, this new alliance enables Navy to support many of these local clubs in their endeavors to provide such a vital service to the people of Australia.
  2. 2. TEAM PLAYERS One of the appeals of the Navy involvement - both represent, young, fit, strong healthy Australians in either boats or in the Navy’s case ships and both work as a team. You can’t row a surf boat on your own nor sail a ship… Surf Rowers reflect …… Navy The Team Works. Around six-hundred (600) surf boat crews, three thousand (3000) rowers from around the coastline of Australia donned the Navy singlet's for the 2008 - 2009 Navy Surf Rowers National Premiership League.. Last summer the Navy Surf Rowers National Premiership was staged across 24 event weekend days in all states throughout Australia … it all culminates at the Navy Australian Open Surf Boat Championships More than 350 crews from almost every state in the country descended on the Open, each hoping to row their way to the final and claim the coveted title of Navy Australian Open Surf Boat Champions. 2008 - 2009
  3. 3. BEACH VENUES & BEACH SIGNAGE <ul><li>Qld: </li></ul><ul><li>15 Nov – Marcoola (Sunshine Coast) 03 Jan – Tugun ( Gold Coast) 24 Jan - Kirra (Gold Coast) </li></ul><ul><li>NSW: 22 Nov – Mollymook 29 Nov – Coffs Harbor 30 Nov - Coffs Harbor 24 Jan – Manly 26 Jan – Freshwater </li></ul><ul><li>Vic: 06 Dec – Anglesea 20 Dec – Torquay 10 Jan – Lorne </li></ul><ul><li>WA : 16 Nov – Scarboro 30 Nov – Trigg Island 14 Dec – Secret Harbor 17 Jan – Freemantle TBC </li></ul><ul><li>SA: 07 Dec – South Port 14 Dec – Normanville 10 Jan – South Port 18 Jan – Moana </li></ul><ul><li>National Event February 6 / 7 / 8 Broullee NSW </li></ul><ul><li>Navy Interstate Surf Boat Teams Challenge (Friday </li></ul><ul><li>Navy Australian Masters (February 2009 at Broulee ( Friday) </li></ul><ul><li>Navy Australian Open Surf Boat Championships (Sat & Sun) </li></ul>2008 - 2009
  4. 4. Navy Australian Open RECORD ENTRIES
  5. 5. <ul><li>Sponsorship Objectives </li></ul><ul><li>To provide a viable National Sponsorship program aimed at attracting lifesaving members and supporters to the Navy The Team Works - brand. </li></ul><ul><li>To provide Navy The Team Works with a strong national brand association with a sport that depicts a social beach / surf / healthy lifestyle environment – male and female prime demographics 18 – 34. </li></ul><ul><li>To provide positive grass-roots brand exposure for Navy The Team Works at local community level. </li></ul><ul><li>To provide a direct opportunity for Navy The Team Works to promote and market their “Recruitment” brand association through the surf lifesaving network. </li></ul><ul><li>To provide Navy The Team Works promotional opportunities across each State with their recruitment awareness.. </li></ul>
  6. 6. Navy Surf Rowers In Uniform Navy The Team Works rowing singlets (2000) worn by all competitors at all Navy Surf Rowers Premiership events at beach venues around around Australia
  7. 7. Navy Surf Rowers At Sea All surf boat race event imagery is available for Navy The Team Works media/print advertising, community promotions, point of sale materials and marketing collateral.
  8. 8. Navy The Team Works set up “on beach recruitment tents” for exclusive promotional services product / information / promotional display in the main central beach arena.
  9. 9. The Australian Surf Rowers League web site (home page ) acknowledges ASRL’s major sponsor - Navy The Team Works. With that support the league members have embraced a true “national premiership”. Activity to the web pages are at an all time high, current figures show 4000 visitors are achieving over 500,000 hits per month. Navy Surf Rowers Public Forum
  10. 10. 23 radio broadcasts (local and national) 4 TV broadcasts (local and national) 25 Print Articles    Radio: ABC South East 6 broadcasts ABC 702 Statewide 1 broadcast 2ec Bega 5 broadcasts (four in news, one in interview) Power Fm 4 stories in news Canberra FM 104.7 1 news story Mix 106.3 1 news story ABC Radio National News ABC South East 2 radio interviews ABC Illawarra – Television: ABC 1 Sydney - 1 story WIN Wollongong/South Coast - 2 stories WIN Sunshine Coast QLD - 1 broadcast   Press: Canberra Times Article in Saturday and Monday Surf Coast Times VICTORIA - 1 article   Bay Post 4 page feature in Wednesday 4 page feature in Friday Front page on Friday Back Page on Friday   Narooma News 4 page feature in Wednesday   Eurobodalla Independent 4 page feature in Wednesday     Merimbula News Weekly 1 story Bay Post/Moruya Examiner 3 stories   Illawarra Mercury - 2 articles For the 2009 Navy Australian Open Open the league hire of TV cameraman & journalists to produce media clips for national news networks, Below is a list of all the media we received; MEDIA
  11. 12. Navy The Team Works supplied 2500 car stickers /  1000 event surf boat decals – that where available to all members at Navy Premiership Events. All competition surf boats were requires to fix the Navy emblem decals to their hulls Members Bumper Sticker
  13. 14. It’s all about new recruits, we start them young .. see you on the beach next summer ….. !