Courtney Hancock – Ironwoman


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Courtney Hancock - Australian Ironwoman
Management - Peter Hickey - HSM Group

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Courtney Hancock – Ironwoman

  1. 1. In 2009 it’s all about a future champion in Surf Lifesaving … we proudly present our Ocean Girl IRONWOMAN
  2. 2. COURTNEY HANCOCK – IRONWOMAN Courtney Hancock, a young woman from country NSW with the ambition and natural ability to be the No. 1 Ironwoman in the World. At just 20 years of age Courtney has what it takes - dedication, discipline, enthusiasm and a contagious smile and personality that belies a strength of character and will to win that make her very special. Already regarded as one of the top Ironwoman in the Country she is also ranked the NO.1 surf swimmer in the World after winning the Australian and World Championships in 2009. Courtney is a true shining light and future star in the sport of Surf Life Saving. “ There is no substitute for talent”
  3. 3. BORN:    Courtney Emma Hancock 3rd August 1988 Perth    Western Australia FAMILY: Second oldest of 4 sisters all of whom are actively involved in the surf life saving movement at a patrol and competition level. Younger sisters Bonnie and India currently compete with Courtney for the  Northcliffe SLSC.  SURF LIFE SAVING         Joined Nippers at age 5 with Sawtell SLSC in NSW and represented Sawtell in junior and age competition  until  May 2007 when Courtney moved to Northcliffe as an open competitor.         Highlights of her junior and age competition results include: represented NSW on 5 occasions as an U/13,14,16,17 and 19 at Australian Interstate Championships   1 st - U/16 and U/17 Ironwoman titles (2 nd under 19at the Australian Championships   1 st - U/19 Board Rescue title at the Australian Championships COURTNEY HANCOCK – IRONWOMAN From The Beginning
  4. 4. COURTNEY HANCOCK – IRONWOMAN <ul><li>Moving into Open Competition: </li></ul><ul><li>2008 – 2009 CURRENT ACHIEVEMENTS: </li></ul><ul><li>World Titles 2008 – 1 st Swim / Board Rescue / Taplin Relay </li></ul><ul><li>Coolangatta Gold 2008 – 2 nd </li></ul><ul><li>ranked no.1 qualifier at the 2008 Kellogg's Nutri Grain Trials </li></ul><ul><li>finished fourth overall in the 2008/2009 Kellogg's Nutri Grain Series </li></ul><ul><li>1 ST Ironwoman title at the 2008/2009 Ocean Assault Series </li></ul><ul><li>1 St Ironwoman and Board titles at the 2009 Queensland Championships </li></ul><ul><li>1 st Australian Championships 2009 - Swim / 2 nd Board Rescue / 2 nd Swim Team </li></ul><ul><li>Surf Life Saving Australia National High Performance Gold Squad </li></ul><ul><li>Australian Team - 2009 International Surf Rescue Championships in South Africa </li></ul>
  5. 5. <ul><li>Criteria: </li></ul><ul><li>A proposed program will provide: </li></ul><ul><li>An iconic Surf Life Saving Ironwoman Champion </li></ul><ul><li>National personality / celebrity status of </li></ul><ul><li>Courtney Hancock </li></ul><ul><li>A powerful association with an active, Aussie </li></ul><ul><li>lifestyle culture. </li></ul><ul><li>A property (Surf Life Saving) with grassroots </li></ul><ul><li>community focus. </li></ul><ul><li>Branding that attracts personal credible </li></ul><ul><li>endorsement </li></ul><ul><li>A range of promotional opportunities </li></ul>COURTNEY HANCOCK – IRONWOMAN
  6. 6. Objectives: To provide our commercial partners with a strong national summer icon brand linked with National Ironwoman Champion – Courtney Hancock associated with a unique Aussie beach culture of Surf Life Saving which is recognised throughout the community for its surf safety in the hearts and minds of Australian families. To provide a positive grass-roots brand exposure for property brands throughout Australia. To provide a direct opportunity associated with surf sport activities with Australia’s high profile Ironwoman Courtney Hancock that will encourage consumer loyalty and focus on a greater awareness at both public and corporate level. To provide Courtney Hancock “Life Style” with endorsement and imagery opportunities associated with brand marketing. COURTNEY HANCOCK – IRONWOMAN
  7. 7. <ul><li>For Discussion: </li></ul><ul><li>In short, Courtney Hancock is looking for the perfect commercial partner that will be seen to complement her sporting career – partnerships are all about quality branding. </li></ul><ul><li>Apart from attending major surf life saving carnivals around the country with her craft (Ski & Board) out in the competition arena, her image and profile will become available for direct commercial advertising campaigns. </li></ul><ul><li>A partnership with Courtney Hancock will carry over to all other surf lifesaving activities and events, which will include the high profile Kellogg’s Nutri Grain Ironwoman Series (5 x national televised events) and the Australian Championships on the Gold Coast in 2010, televised nationally. </li></ul><ul><li>Television activity also is a feature at the Queensland State Championships & Coolangatta Gold. </li></ul>COURTNEY HANCOCK – IRONWOMAN
  8. 8. <ul><li>On Beach - With Courtney: </li></ul><ul><li>The following activities are designed to provide Courtney’s </li></ul><ul><li>sponsorship partners with an integrated and logical marketing </li></ul><ul><li>platform to create and leverage an association with an </li></ul><ul><li>Ironwoman property . </li></ul><ul><li>The Program “On Beach – Race Day” Ironwoman competition scheduled each summer from October – March. </li></ul><ul><li>Features include logo on competition rescue board </li></ul><ul><li>Features include logo on Courtney’s leisure wear apparel. </li></ul><ul><li>Sponsor logo can be positioned on both ends of Courtney’s race ski. </li></ul>COURTNEY HANCOCK – IRONWOMAN
  9. 9. <ul><li>Off Beach - With Courtney: </li></ul><ul><li>Sponsor Program “Off Beach – Ironwoman Activity” celebrity </li></ul><ul><li>appearances, lifestyle, public relations, training and </li></ul><ul><li>community support. </li></ul><ul><li>Courtney Hancock will make herself available for “National” </li></ul><ul><li>advertising requirements during a full proposed 3 year term, </li></ul><ul><li>includes television, posters, magazines, press and other </li></ul><ul><li>advertorial requests. </li></ul><ul><li>An agreed number of celebrity appearances at official client </li></ul><ul><li>functions. </li></ul><ul><li>Prime location activated - South East Queensland (Sunshine </li></ul><ul><li>Coast / Brisbane / Gold Coast) during summer when Surf Life </li></ul><ul><li>Saving is high profile. </li></ul><ul><li>Public appearance, media conferences, surf carnivals, shopping centre promotions, training, Surf Life Saving promotions, sports dinners/lunches, autograph secessions, surf safety lessons and pictorial snaps for lifestyle magazines. </li></ul><ul><li>Courtney’s off beach interests are in beauty therapy and will start a TAFE course soon. Her plans are to combine “Ironwoman & Beauty Therapy” with a synergy of opportunities – lifesavers are exposed to sun, sand and wind - potentially a huge number of candidates for her beauty therapy treatments. </li></ul>COURTNEY HANCOCK – IRONWOMAN
  11. 11. Peter Hickey 07 55947977 0418 730100 [email_address] COURTNEY HANCOCK – IRONWOMAN