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Paletra no Senado federal 2010 | Mídias Digitais, RP e Social

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Slides da minha palestra concedida no dia 02 de Agosto no Senado Federal para os profissionais de comunicação da casa.

Published in: News & Politics
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Paletra no Senado federal 2010 | Mídias Digitais, RP e Social

  1. 1. RP 2.0, Jornalismo & Participação na web por @pedrosorren
  2. 2. @pedrosorren
  3. 3. @pedrosorren
  4. 4. @pedrosorren
  5. 5. @pedrosorren
  6. 6. @pedrosorren
  7. 7. @pedrosorren
  8. 8. @pedrosorren
  9. 9. @pedrosorren
  10. 10. @pedrosorren
  11. 11. @pedrosorren
  12. 12. **ATENÇÃO** Disclaimer!
  13. 13. **ATENÇÃO** Disclaimer! 0% de filiação política.
  14. 14. **ATENÇÃO** Disclaimer! 0% de filiação política. Não tenho profundos conhecimentos da legislação eleitoral brasileira
  15. 15. RP 2.0? Humm.
  16. 16. Old School
  17. 17. New School
  18. 18. A transmissão da informação
  19. 19. Então o que é importante agora?
  20. 20. #calabocagalvao
  21. 21. Relações Públicas não tem nada a ver com tecnologia.
  22. 22. Relações Públicas não tem nada a ver com tecnologia. Ela apenas é um encurtador do tempo-espaço
  23. 23. Emoções
  24. 24. Estímulos
  25. 25. Desejos
  26. 26. Sonhos
  27. 27. Postura
  28. 28. Capacidade de Convencimento
  29. 29. RP em boa parte é...
  30. 30. Social Status
  31. 31. ?
  32. 32. ? • Prestígio via uma posição na sociedade ou família • Conseguir as coisas por mérito & relevância
  33. 33. X
  34. 34. Social Status Digital
  35. 35. Social Status Digital
  36. 36. Social Status Digital
  37. 37. Social Status Digital @cardoso
  38. 38. Social Status Digital @cardoso
  39. 39. Social Status Digital @cardoso
  40. 40. When Will I be Mayor?
  41. 41. Você quer 110% de aumento em vendas?
  42. 42. Puro Status
  43. 43. O Fator Humano
  44. 44. 535
  45. 45. 672 535
  46. 46. 765 672 535
  47. 47. 1105 765 672 535
  48. 48. 1694 1105 765 672 535
  49. 49. 22,180!
  50. 50. Piotr Arsenieyevich Smirnov
  51. 51. • O primeiro a sugerir anúncios em jornais para vender seu produto • Primeiro a fazer a destilação em caracol • Queria que a família real russa transformasse o produto na bebida oficial
  52. 52. #FAIL
  53. 53. RP 2.0 medieval Style.
  54. 54. RP 2.0 medieval Style.
  55. 55. + !
  56. 56. + !
  57. 57. + !
  58. 58. + !
  59. 59. LBS + Real Time + Status
  60. 60. LBS + Real Time + Status Você dá Check-In em qualquer lugar?
  61. 61. LBS + Real Time + Status Você dá Check-In em qualquer lugar?
  62. 62. LBS + Real Time + Status Você dá Check-In em qualquer lugar?
  63. 63. LBS + Real Time + Status Você dá Check-In em qualquer lugar?
  64. 64. Democracia, Interação, Inovação, Cultura, Revolução, um mundo melhor?
  65. 65. Democracia, Interação, Inovação, Cultura, Revolução, um mundo melhor? NÃO É ISSO QUE TEM MOBILIZADO AS PESSOAS
  66. 66. Democracia, Interação, Inovação, Cultura, Revolução, um mundo melhor? NÃO É ISSO QUE TEM MOBILIZADO AS PESSOAS
  67. 67. Queremos alimentar nossos egos famintos
  68. 68. "The phrase want better marketing, create a better product has never been more relevant". - Adam Broitman
  69. 69. Empresa Exemplo • Não tem Twitter • Site sem Hubs de Social Media • Fechada • Não vai à eventos que nao sejam próprios • Jornalistas roubam seus produtos • Força o consumidor a ficar restrito no seu ambiente
  70. 70. Aqui somos todos iguais
  71. 71. Até onde o digital elegeu Obama? #Obamadigital
  72. 72. !"
  73. 73. 1st Regra no.01 do marketing - Al Ries. Foi a primeira campanha digital bem sucedida
  74. 74. Outubro de 2008 O sentimento era muito diferente em NYC
  75. 75. Register to Vote!
  76. 76. • Em 2002 não tínhamos Twitter, Facebook,You Tube entre muitos outros. * Este valor é referente ao dia 30 de Setembro de 2003 – A eleição aconteceu em 2004.
  77. 77. Arrecadou U$ 25.4 milhões*. • Em 2002 não tínhamos Twitter, Facebook,You Tube entre muitos outros. * Este valor é referente ao dia 30 de Setembro de 2003 – A eleição aconteceu em 2004.
  78. 78. Diferenciais da campanha Obama
  79. 79. Sua equipe trabalhou os nichos
  80. 80. Compra de Mídia PR!
  81. 81. Lógica da Organização em Redes • 2 milhões de perfis no Mybo • 200 mil eventos para arrecadar fundos
  82. 82. 4 C’s da campanha
  83. 83. Conteúdo • Go out and say! • Suporte para quem te suporta
  84. 84. Conexões
  85. 85. Comunidade
  86. 86. Mybo Social Status
  87. 87. Proximidade - Fator Humano
  88. 88. Mas a internet não é... perigosa?
  89. 89. Conversa
  90. 90. Investimento em Mídia • Menos de 2% do total foi para a web • Todas as mídias importam • Mas a TV continua sendo insuperável
  91. 91. • 46% dos americanos usou a web como canl de informação e compartilhou opiniões * Pew Research
  92. 92. • 2014 - 30% de Smartphones *Pyrammid Research • 0,7% dos celulares brasileiros são iPhones Gartner*
  93. 93. Text
  94. 94. 2x Text
  95. 95. “Don’t sell Tell” @julima “Não há mais pay to play e sim play to play” @equalman
  96. 96. Novo PR é • Novas possibilidades para a mesma situação. Lembre-se há públicos-alvo diferentes • Impossível à la @mandic • Pós-PHD em produto
  97. 97. Status Sonhos Emoções Estímulos Desejos
  98. 98. Valeu! @pedrosorren

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