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Social popularity & sharing through dell'informazione italiana

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Analisi della condivisione social dell'Informazione in Italia

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Social popularity & sharing through dell'informazione italiana

  1. 1. Social Popularity & Sharing Through dellInformazione in Italia 1 MARZO 2012 5
  2. 2. NUMERO MEDIO DI CONDIVISIONI NEL GIORNO MEDIO TOTALE CONDIVISIONI DEGLI ARTICOLI DELLA TESTATA – MEDIA GIORNALIERA FEBBRAIO 2012 La Repubblica 28.778 Corriere della Sera 17.934 Il Fatto Quotidiano 15.924 Giornalettismo 15.505 ANSA 6.047 La Stampa 4.279 Il Giornale 3.988 La Gazzetta dello 3.762 Il Mattino 3.740 Linkiesta 3.626 Il Sole 24 ORE 2.993 Il Post 2.339 Libero Quotidiano 2.012 Il Messaggero 1.350Quotidiano Nazionale 954 Lettera43 880 Corriere dello Sport 832 Wired 805 SKY.it 675 Il Giornale di Sicilia 621 Liquida 379Il numero di condivisioni di un articolo è la somma dei Facebook Like, Twitter Tweets e +1 su Google+. Ogni giorno suRepubblica.it si producono quasi 30.000 azioni di condivisione degli articoli della testata sui tre social networkesaminati 2 MARZO 2012 5
  3. 3. NUMERO MEDIO DI LETTORI NEL GIORNO MEDIO TOTALE LETTORI DELLA TESTATA – MEDIA GIORNALIERA FEBBRAIO 2012 La Repubblica 1.541.512 Corriere della Sera 1.294.406 TGCOM24 773.586 La Gazzetta dello 668.146 Il Sole 24 ORE 454.330 ANSA 433.903 La Stampa 369.418 Quotidiano 349.080 Il Fatto Quotidiano 269.514 SKY.it 248.288 Liquida 234.196 Il Giornale 227.566Quotidiani Espresso 226.833 Kataweb 216.442Corriere dello Sport 207.672 Giornalettismo 200.000 Libero Quotidiano 143.035 Il Messaggero 113.839 Il Mattino 107.780 Lettera43 48.170 Il Post 37.131 Il Giornale di Sicilia20.905 Wired 20.653 Linkiesta16.879Il numero di lettori nel giorno medio è fornito da Audiweb (mese di Febbraio 2012). Il solo dato mancante nei reportdi Audiweb – relativo a Giornalettismo.com - è qui stimato dai dati di Google AdPlanner e da comunicazionidell’editore sul numero di lettori nel mese, pari a poco meno di un milione. 3 MARZO 2012 5
  4. 4. NUMERO DI CONDIVISIONI PER LETTORE NEL GIORNO MEDIOTOTALE CONDIVISIONI NEL GIORNO MEDIO / LETTORI NEL GIORNO MEDIO -FEBBRAIO 2012 4 MARZO 2012 5
  5. 5. MAPPA LETTORI-CONDIVISIONI NEL GIORNO MEDIO TOTALE CONDIVISIONI NEL GIORNO MEDIO / LETTORI NEL GIORNO MEDIO - FEBBRAIO 2012Diagramma lettori (asse X) vs condivisioni (asse Y). La dimensione della bolla è pari al numero medio di articoliprodotti per giorno. La scala adattata alle dimensioni di Corriere e Repubblica riduce lo spazio degli altri player 5 MARZO 2012 5
  6. 6. MAPPA LETTORI-CONDIVISIONI NEL GIORNO MEDIO SCALA RIDOTTA (SENZA CORRIERE E REPUBBLICA)Diagramma lettori (asse X) vs condivisioni (asse Y) su scala ridotta, senza cioè includere Corriere.it e Repubblica.it.La dimensione della bolla è pari al numero medio di articoli prodotti per giorno 6 MARZO 2012 5
  7. 7. Iniziate a Pensare Come Salvare il Vostro Dinosauro, Pardon Giornale 7 MARZO 2012 5
  8. 8. About Pier Luca Santoro: esperto di marketing, comunicazione & sales intelligence. Sperimentatore e creativo nell’ambito dell’edutainment [education+entertainment] & ai mass communication games Contact Information: http://giornalaio.wordpress.com/ pierlucasantoro [atnospam]@gmail.com 8 MARZO 2012 5
  9. 9. Credits 9 MARZO 2012 5

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