Why?
Print advertising revenue is shrinking
!
You need to look for new sources for revenue
!
How? By proving that digital news media advertising WORKS!
What?Make an solution that tracks people who saw an ad and
records that they actually entered a physical store.
Traditional
Not reaching relevant
customers
• Only a “half solution”
• Requires too many actions from
a reader
Online:
You can do
the same
and better
with mobile
advertising
Proof that it worked!
That reader
is near
the store
Notification that this store has the Nikon camera on sale
pops up on phone
Notification from
Corriere della Sera
app
Reader enters
the store
A coupon for a
discount pops up
on phone
Olga Ivanova
Pierluca Santoro
Kim Svendsen
Betto Liberati
Ad validator
Ad validator
Ad validator
Ad validator
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Ad validator

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Presentation of AdValidator the project that won WAN-IFRA I#AdHackathon http://adhackathon.com/

Published in: Marketing, Business, Art & Photos
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Ad validator

  1. 1. Why? Print advertising revenue is shrinking ! You need to look for new sources for revenue !
  2. 2. How? By proving that digital news media advertising WORKS!
  3. 3. What?Make an solution that tracks people who saw an ad and records that they actually entered a physical store.
  4. 4. Traditional Not reaching relevant customers
  5. 5. • Only a “half solution” • Requires too many actions from a reader Online:
  6. 6. You can do the same and better with mobile advertising Proof that it worked!
  7. 7. That reader is near the store Notification that this store has the Nikon camera on sale pops up on phone
  8. 8. Notification from Corriere della Sera app
  9. 9. Reader enters the store A coupon for a discount pops up on phone
  10. 10. Olga Ivanova Pierluca Santoro Kim Svendsen Betto Liberati

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