We've been riding on a wave of consumerism since the best part of last century, product of the industrial and services revolutions, the amount of products and services outpaced even the most wild thinkers. There's just to much of everything! Choices are good, but hard to make! Product features first, Product design next used to be central to developing new products and attached services, but clearly we've passed those days, so if it's not about features, nor it's design how do we create meaningful and attractive differentiation for our future products and services propositions? This is the question that I work to solve and hopefully this presentation will give a bit more insights on how we can tailor amazing experiences in order to create valuable futures.
This is a presentation from NEXT Service Design conference 2012.