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From Research to the Market<br />Pedro Bizarro – Carnegie Mellon Portugal - 2010/09/18<br />
Assistant<br />Professor<br />University<br />of Coimbra<br />Chief<br />Scientist<br />Officer<br />
Research<br />Market<br />
A-maze-ing path!<br />Research<br />Market<br />?<br />
Services company<br />Product company<br />earns<br />spends<br />(think hairdresser)<br />(think Intel)<br />
9 in 10 startup companiesdo notsurvive 2 years<br />
Before you start filter your ideas<br />
Filter #1How big isyour idea?<br />Improved feature?<br />New feature?<br />New product?<br />New company?<br />New indust...
Filter #2How big is the market you want to conquer?<br />Greater than<br />1 billion €?<br />
Filter #3What is your competition doing?<br />It is a race!<br />
Filter #4Do you have a team you can trust?<br />
Filter #5Do you have time and (seed) money?<br />
You decided your ideais good to go!<br />It’s not the idea!<br />It is the execution (and small details)<br />
You decided to build it anyway<br />
Challenge #1Keep your focus<br />
Challenge #2Motivation and mood swings<br />
Challenge #3Clients<br />“Nobody gets fired for buying IBM”<br />Corollary:<br />Only a “crazy” person buys from a startup...
Challenge #4Funding<br />Weather report:<br />dry with little<br />chance of cash<br />
Challenge #5Selling beforeproduct is finished<br />
Challenge #6Hiring is hard<br />20 to 1?<br />But is is worth it!<br />
Challenge #7Yes = maybe<br />Maybe = no<br />No = you’re crazy<br />(but people change their minds!)<br />
Challenge #8Your other lifeTime managementand finding a balance<br />
Challenge #9Dealing with lemons<br />
Having second thoughts?...<br />
Who can help you?<br />
Why do it?<br />
Reason #1The Fun, the Pleasure, the Thrill<br />
Reason #2Building something out of nothing<br />
Reason #3Giving back<br />Bringing jobs, projects, money into my city<br />
Reason #4Reputation<br />
“From Research to the Market”<br />Produced and directed by you<br />Highly recommended!!!<br />
Thank you!<br />
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From research to market

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Some of the things I have learned in the past 2 years trying to bridge the gap from University research to product-oriented start-up

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From research to market

  1. 1. From Research to the Market<br />Pedro Bizarro – Carnegie Mellon Portugal - 2010/09/18<br />
  2. 2. Assistant<br />Professor<br />University<br />of Coimbra<br />Chief<br />Scientist<br />Officer<br />
  3. 3. Research<br />Market<br />
  4. 4. A-maze-ing path!<br />Research<br />Market<br />?<br />
  5. 5. Services company<br />Product company<br />earns<br />spends<br />(think hairdresser)<br />(think Intel)<br />
  6. 6. 9 in 10 startup companiesdo notsurvive 2 years<br />
  7. 7. Before you start filter your ideas<br />
  8. 8. Filter #1How big isyour idea?<br />Improved feature?<br />New feature?<br />New product?<br />New company?<br />New industry?<br />
  9. 9. Filter #2How big is the market you want to conquer?<br />Greater than<br />1 billion €?<br />
  10. 10. Filter #3What is your competition doing?<br />It is a race!<br />
  11. 11. Filter #4Do you have a team you can trust?<br />
  12. 12. Filter #5Do you have time and (seed) money?<br />
  13. 13. You decided your ideais good to go!<br />It’s not the idea!<br />It is the execution (and small details)<br />
  14. 14. You decided to build it anyway<br />
  15. 15. Challenge #1Keep your focus<br />
  16. 16. Challenge #2Motivation and mood swings<br />
  17. 17. Challenge #3Clients<br />“Nobody gets fired for buying IBM”<br />Corollary:<br />Only a “crazy” person buys from a startup<br />
  18. 18. Challenge #4Funding<br />Weather report:<br />dry with little<br />chance of cash<br />
  19. 19. Challenge #5Selling beforeproduct is finished<br />
  20. 20. Challenge #6Hiring is hard<br />20 to 1?<br />But is is worth it!<br />
  21. 21. Challenge #7Yes = maybe<br />Maybe = no<br />No = you’re crazy<br />(but people change their minds!)<br />
  22. 22. Challenge #8Your other lifeTime managementand finding a balance<br />
  23. 23. Challenge #9Dealing with lemons<br />
  24. 24. Having second thoughts?...<br />
  25. 25. Who can help you?<br />
  26. 26. Why do it?<br />
  27. 27. Reason #1The Fun, the Pleasure, the Thrill<br />
  28. 28. Reason #2Building something out of nothing<br />
  29. 29. Reason #3Giving back<br />Bringing jobs, projects, money into my city<br />
  30. 30. Reason #4Reputation<br />
  31. 31. “From Research to the Market”<br />Produced and directed by you<br />Highly recommended!!!<br />
  32. 32. Thank you!<br />

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