Strategy Above All Else

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A presentation Seminar PR -a part of Pekan Komunikasi 2011: PR Vaganza in Universitas Indonesia, 8 March 2011.

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Strategy Above All Else

  1. 1. Strategy above all else <ul><li>PR Vaganza Seminar UI </li></ul><ul><li>8 March 2011 </li></ul><ul><li>Ong Hock Chuan </li></ul>
  2. 3. The Internet changes everything There is no new thing under the sun...(only the history you do not know)
  3. 4. Speed Scalability Reach Law of the campfire Law of the campfire Engagement Engagement Transparency What’s changed What’s not (the history we forgot)
  4. 5. so what matters? Lie of the land Strengths and weaknesses Target audience
  5. 6. Technographics, not demographics
  6. 7. so what matters? Lie of the land Strengths and weaknesses Target audience Objectives Awareness, attitude, behavior
  7. 9. so what matters? Lie of the land Strengths and weaknesses Target audience Objectives Awareness, attitude, behavior Strategy
  8. 10. Fashion fades, only style remains the same

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