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The only platform 
that goes everywear.™ 
@stevecaldwell 
www.straphq.com 
@getstrap 
github.com/strap 
Apply: angel.co/strap/jobs
Who are We? 
Patrick Henshaw 
COO 
West Point, 
Norwich University 
Mgmt/Ops Guru 
Joey Brennan 
Creative Director 
Mississippi State 
UI/UX/Media Ninja 
Steve Caldwell 
CEO/CTO 
Mississippi State 
Full-Stack Builder
Brief History 
Dec ‘13 March June July Sept Oct 
Companion 150 devs Pebble.js 
Apps
FAQ 
Philosophical 
Who owns the data? 
Are you selling the data? 
How will you make money? 
Technical 
What is the battery impact? 
What is the memory impact?
FAQ 
Philosophical 
Who owns the data = You do. 
Are you selling the data = No. 
How will you make money = 
Enterprise and Features 
Technical 
What is the battery impact = depends 
What is the memory impact = 
~3.5kb or ~1.8kb (no accl)
What Does It Report? 
User Info 
Unique Users 
Country 
Region 
City 
Device Info 
Wearable User Agent 
HTTP User Agent 
Session Info 
Unique Sessions 
Average Session Length 
Time of day 
Session count over time 
Activity Info 
% of Users, best guesses: 
- Jogging 
- Walking 
- Sitting 
- Standing 
- Driving
What Does It Report? 
User Info 
Unique Users 
Country 
Region 
City 
Device Info 
Wearable User Agent 
HTTP User Agent 
Battery reports 
Firmware info 
Model / Color 
Session Info 
Unique Sessions 
Average Session Length 
Time of day 
Session count over time 
Activity Info 
% of Users, best guesses: 
- Jogging 
- Walking 
- Sitting 
- Standing 
- Driving 
Crash Reports 
When crash occurred 
Last known state
Coming Soon 
Write Once, Deploy Everywear 
- Pure JS API + Native Libraries 
- Pebble, Wear, Tizen, Apple Watch 
- Browser-based simulator 
- Gesture Recognition API’s 
- Pebble + Wear support this fall
Demos 
Creating an Account and your first App 
- 2 minutes 
Integrating with PebbleKit JS Apps 
- 5 minutes 
Integrating with Pebble.js Apps in CloudPebble 
- 2 minutes

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Guest Presentation - Strap | Pebble Developer Retreat 2014

  • 1. The only platform that goes everywear.™ @stevecaldwell www.straphq.com @getstrap github.com/strap Apply: angel.co/strap/jobs
  • 2. Who are We? Patrick Henshaw COO West Point, Norwich University Mgmt/Ops Guru Joey Brennan Creative Director Mississippi State UI/UX/Media Ninja Steve Caldwell CEO/CTO Mississippi State Full-Stack Builder
  • 3. Brief History Dec ‘13 March June July Sept Oct Companion 150 devs Pebble.js Apps
  • 4. FAQ Philosophical Who owns the data? Are you selling the data? How will you make money? Technical What is the battery impact? What is the memory impact?
  • 5. FAQ Philosophical Who owns the data = You do. Are you selling the data = No. How will you make money = Enterprise and Features Technical What is the battery impact = depends What is the memory impact = ~3.5kb or ~1.8kb (no accl)
  • 6. What Does It Report? User Info Unique Users Country Region City Device Info Wearable User Agent HTTP User Agent Session Info Unique Sessions Average Session Length Time of day Session count over time Activity Info % of Users, best guesses: - Jogging - Walking - Sitting - Standing - Driving
  • 7. What Does It Report? User Info Unique Users Country Region City Device Info Wearable User Agent HTTP User Agent Battery reports Firmware info Model / Color Session Info Unique Sessions Average Session Length Time of day Session count over time Activity Info % of Users, best guesses: - Jogging - Walking - Sitting - Standing - Driving Crash Reports When crash occurred Last known state
  • 8. Coming Soon Write Once, Deploy Everywear - Pure JS API + Native Libraries - Pebble, Wear, Tizen, Apple Watch - Browser-based simulator - Gesture Recognition API’s - Pebble + Wear support this fall
  • 9. Demos Creating an Account and your first App - 2 minutes Integrating with PebbleKit JS Apps - 5 minutes Integrating with Pebble.js Apps in CloudPebble - 2 minutes