Introduction to hedgehogs

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This slide is to introduce team Hedgehogs, a leading social game developer in Korea. It can help you understand social game status in Korea.

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Introduction to hedgehogs

  1. 1. Intro to Hedgehogs Team Hedgehogs @ AhnLab
  2. 2. Hedgehogs is an incubation team at AhnLab The fox knows many things, but the hedgehog knows one big thing. - Isaiah Berlin in “The Hedgehog and the Fox”
  3. 3. Hedgehogs : Our Team 14 Developers 1 Team Lead 2 Artists 2 Designers 3 Customer Supports Recruiting talented hedgehogs!
  4. 4. Team Hedgehogs History Stage Ⅰ Stage Ⅱ  2006.12 Team Hedgehogs Established  2007.10 IDtail (Social Network Service)  2007.03 Pumfit (Social Media)  2008.05 IDtail (OpenSocial-based Platform)  2007.04 IDtail (OpenID Service) Stage Ⅲ  2009.04 “Catch me if you can” on facebook  2009.10 Five Social Games on Nate Appstore  2009.11 Two more Social Games on Nate Appstore  2010.01 “Catch me if you can” on Mixi (Japan)  2010.04 “Happy Garden” most profitable social game on Nate Appstore  2010.04 “Catch me if you can” on Gummy (Japan)  2010.04 “Happy Town” on Nate Appstore  2010.06 “Happy Idol” on Nate Appstore  2010.07 “Happy Idol”, “Happy Town” on Daum Yozm Social Platform  2010.08 “Happy Idol”, “Happy Town” on Naver Social App
  5. 5. Our Strength Leading Energetic and Brilliant Creators Social Experience as a Social Platform Developer Game Experience in Global Platform Deployment Developer Know-Hows in Operation
  6. 6. Team Hedgehogs Status in Korea User Bases at Nate App Store - No.1 Social Game Developer As of August 13, 2010 No.1 Hedgehogs No.2 OOOO No.3 OOOO No.4 OOOO [Source : Nate App Store http://appstore.nate.com/Main/Maker ]
  7. 7. Team Hedgehogs Status in Korea Market Share at Nate App Store – More than 40% of Total Revenue “According to SK communications, team Hedgehogs is making 40% of Nate App Store’s total revenue ($0.8M) as of June 2010” [Source : Digital Daily http://www.ddaily.co.kr/news/news_view.php?uid=65605 ]
  8. 8. Team Hedgehogs Growth Curve Revenue Growth – More than 3000% of Growth in 8 month [Source : Internal data]
  9. 9. Hedgehogs Social Apps Serving more than 2.2M users around the world
  10. 10. at present
  11. 11. even more platforms around the world!
  12. 12. App #1 Catch me if you can [since 2009/11] Try to catch or run away Various Mini games from friends all around the world! Various Trivia Users Played 350,000 2.0M Facebook Nate Mixi / Gummy
  13. 13. App #2 Happy Garden [since 2009/09/30] Farm your own Garden Plowing  Sowing  Watering  Harvest Users Played 350,000 3.9M
  14. 14. App #3 English Challenge [since 2009/11] Vocabulary Challenges for kindergarten Edutainment for the English Language to graduate school level Users Played 170,000 1.2M
  15. 15. App #4 Chinese Challenge [since 2009/09/30] Word Challenge Edutainment for Chinese Language Phrase Challenge Users Played 150,000 1.1M
  16. 16. App Where’ve you been around the world? #5 [since 2009/09/30] Find out each city’s location Edutainment for Geography as quickly as possible! Users Played 200,000 1.1M
  17. 17. App #6 Meow [since 2009/09/30] Find three consecutive & identical icons, and Puzzle Game watch them disappear! Users Played 280,000 1.9M
  18. 18. App #7 Virus Buster [since 2009/09/30] Bust all the viruses on my computer! Tower Defense style Game Users Played 100,000 0.9M
  19. 19. App #8 Happy Town [since 2010/04/26] Create your own town and watch it boom! Decorate 5 towns including fairy tale town, Visit your friends at their towns! marine town, and space town! Users Played 340,000 4.3M
  20. 20. App #9 Happy Idol [since 2010/06/21] Build your own agency Manage your own business And make your trainees into SuperStars! And become an entertainment Guru! Users Played 290,000 4.3M
  21. 21. Contact Andy Kyoseok Song Email : andysong@ahnlab.com Twitter : @pebblebeach Linkedin : http://kr.linkedin.com/in/pebblebeach Facebook : http://www.facebook.com/kyoseok

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