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Event Hacks: Is your event missing a social media strategy?

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Event Hacks: Is your event missing a social media strategy?

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Get the 21 tools and tips every event organizer needs to plan successful events at http://ptix.co/1WoXi4D. It's free!

Looking to market your event online or on social media but don't know where to start? We share 5 ways you can leverage social media platforms to promote your event and engage potential attendees.

Questions? Let us know below. Follow us for more #peatips and #eventhacks.

Get the 21 tools and tips every event organizer needs to plan successful events at http://ptix.co/1WoXi4D. It's free!

Looking to market your event online or on social media but don't know where to start? We share 5 ways you can leverage social media platforms to promote your event and engage potential attendees.

Questions? Let us know below. Follow us for more #peatips and #eventhacks.

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Event Hacks: Is your event missing a social media strategy?

  1. 1. Is your event missing a social media strategy?
  2. 2. 219 million people That’s how many more people got in on social media this past year. www.slideshare.net/wearesocialsg/digital-in-2016
  3. 3. By end 2016, 47%of businesses will rely on social media as their primary tool to reach new customers. www.mckinsey.com/business-functions/marketing-and- sales/our-insights/demystifying-social-media
  4. 4. Where do you start?
  5. 5. event Here are ways to leverage social media to promote your 5
  6. 6. 1 RUN TARGETED ADS
  7. 7. Make your ads eye-catching and relevant to increase click through rates to your event page. Run targeted ads on social media
  8. 8. Be specific about who you want your ad to be shown to. Run targeted ads on social media
  9. 9. Indicate your target demographic, location, behavior, right down to the kind of mobile device owned. Run targeted ads on social media
  10. 10. 2 AMPLIFY YOUR EVENT PRESENCE
  11. 11. Identify influencers whom have a significant following amongst the target audience you’re trying to reach. Amplify your event presence
  12. 12. Approach them to share your event on their social media channels, give them free passes, or a promocode for their followers. Amplify your event presence
  13. 13. 3 HOLD CONTESTS
  14. 14. Give your target audience something they’ll value. It could be free tickets, limited edition merchandise, or exclusive meet and greet sessions with the speaker or performer. Hold contests
  15. 15. Make giveaways more engaging through contests with a low barrier to entry. Hold contests
  16. 16. 4 USE HASHTAGS
  17. 17. Coming up with an event hashtag is an art. Use #hashtags
  18. 18. The wonders of a hashtag is in its ability to collate all social media engagement with your event under one thread when you search for the hashtag on social media platforms. Use #hashtags
  19. 19. Hashtags also allow you to engage with your target audience before, during, and after the event itself. Use #hashtags
  20. 20. 5 WORK WITH PARTNERS
  21. 21. Extend your virtual reach with partnerships. Propose a win-win situation where partners can benefit from promoting your event through their channels. Work with partners
  22. 22. Work with partners Partners can include the media, vendors, speakers, performers, and even organizers of other events in the same genre!
  23. 23. At the end of the day Review and reflect on what works, what doesn’t, and what you can improve on. Having set clear goals for what you want to achieve with social media will go a long way.
  24. 24. Want to know more? DOWNLOAD FREE EBOOK Be fully prepared with 21 tools and tips for organizing that phenomenal event you have always dreamed of.
  25. 25. Suling Wong Produced by Shilpa S Nath Original article by

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