1.
5 free livestreaming
apps to increase
attendee
engagement at
events

2.
Live video streaming has been
around for a long time.

3.
But what has changed is the
availability of technology that
makes streaming more accessible.

4.
All you need is a smartphone.
(and a working internet connection)

5.
To start sharing your event with
anyone in the world.

6.
52%
of marketing professionals
worldwide name video as the type
of content with the best ROI.

7.
Why should event organisers
adopt another technology if
they are already involved in
social media?

8.
Yes, each social networking site
provides a slightly different
opportunity for business owners
but live streaming video is a great
way to interact with your
audience in real time.

9.
What makes live streaming
different from recorded videos
that you can upload onto your
social channels?

10.
Live streams imbue the videos
with a touch of sincerity that
recorded videos doesn’t.

11.
Your unrehearsed moments
during live streams convey
authenticity that attracts the
attention of viewers.

12.
How would you be able
to leverage live video
streaming at your event?

13.
Behind-the-scenes videos of
concerts, launches, or workshops
that viewers don’t normally get
access to.
SHOW

14.
Broadcast live from events like
conferences, tradeshows, or Q&A
sessions with key speakers and
guests.
TELL

15.
Give away discounts, coupon
codes, and prizes to the well
deserved.
REWARD

16.
What are the free tools
that you can start
using straight away?

17.
FACEBOOK LIVE FEED

18.
This is exciting because you can
now build up hype leading to your
event on your Facebook page,
and use it as means to foster
better engagement with both old
and new followers.

19.
Viewers can engage with you by
commenting live to each segment.

20.
You just need to be in an area with
strong wifi for this to work well.

21.
PERISCOPE

22.
The fashion world has always
been quick to adopt new
technologies and fashion houses
like Burberry, DKNY, and Marc
Jacobs were quick to integrate
Periscope into their arsenal.

23.
This allowed them to provide their
fans with virtual front row seats to
their shows and made them feel
like that they were part of the
fashion house’s journey.

24.
Take your viewers backstage,
conduct intimate Q&A sessions,
and share with them the world
your brand is part of.

25.
SNAPCHAT

26.
Snapchat is easy to use: Snap a
video, share it to your public
stream, and it stays on it for 24
hours.

27.
Kylie Jenner has become an
undisputed queen of snapchat,
using it to show her followers the
behind-the-scenes production of
her lip kits and get them hyped up
about her product launches.
(which are always sold out in minutes!)

28.
MEERKAT

29.
Meerkat – like Snapchat – is
currently one-time-use only.

30.
If you don’t watch a stream as it
broadcasts, you miss the
opportunity to watch it at all.

31.
One of the key differences between
the two is that Periscope saves the
streams so that anyone can view
them for up to 24 hours; Meerkat’s
live video disappears once you
choose to end the broadcast.

32.
Now that’s exclusivity.

33.
GOOGLE HANGOUTS ON AIR

34.
Google Hangouts on Air let you
share live events on Google+,
YouTube and your website, which
means your audience can choose
how to consume your content.

35.
This is particularly important since
many mobile users prefer to
watch video on YouTube. You can
also do this on Youtube Live.

36.
Social media engagement is a
two way street.

37.
Just as much as you are live
streaming, so are your consumers -
listen to them and react.

38.
Before you decide to jump on the
bandwagon of live streaming on
yet another new channel, think
about which channel could
actually benefit your strategy and
how you would integrate it into
your existing marketing plans.

39.
Before you decide to jump on the
bandwagon of live streaming on
yet another new channel, think
about which channel could
actually benefit your strategy and
how you would integrate it into
your existing marketing plans.

40.
Before you decide to jump on the
bandwagon of live streaming on
yet another new channel, think
about which channel could
actually benefit your strategy and
how you would integrate it into
your existing marketing plans.

41.
Live streaming does make a big
change in the way event
marketers share their event
experiences.

42.
Get streaming now!

43.
Got your own event management
tools and tips to share with fellow
event organizers?
Tell us in the comments below!

44.
DOWNLOAD
FREE EBOOK
This 30-page ebook is packed with tips and
tools to help you plan and market your event
like a pro in no time.

45.
Suling Wong
Produced by Original article by
Shilpa S Nath

46.
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5 free livestreaming apps to increase attendee engagement at events