Pearl research_india2012

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Pearl research_india2012

  1. 1. A Pearl Research Exclusive Report. To purchase, please contact us. For ElectronicArts confidential. For client internal use only, do not distribute or email outside ofthe company.Games Market in IndiaOnline, Casual, Social and Mobile Games www.pearlresearch.com research@pearlresearch.com PH: (+1) 415‐738‐7660
  2. 2. Table of ContentsExecutive Summary and Key Takeaways ............................................................................ 1Socio‐Economic Overview................................................................................................... 3 Size of middle class ....................................................................................................... 4 Drivers to consumption of lifestyle items..................................................................... 6Software Piracy ................................................................................................................... 7Outsourcing......................................................................................................................... 8PC Hardware, Internet and Broadband .............................................................................. 9 PC Hardware ................................................................................................................. 9 Internet ....................................................................................................................... 11 Mobile Internet........................................................................................................... 16Online Games Market Trends and Analysis...................................................................... 17 Market Size ................................................................................................................. 17 MMOG and casual games market overview............................................................... 18 Investments in the Market ......................................................................................... 25 Facebook India ............................................................................................................ 27 Social Games ............................................................................................................... 28 History of Online Games ............................................................................................. 29Internet/Cyber Cafes......................................................................................................... 39Billing and payment .......................................................................................................... 50Mobile Payments .............................................................................................................. 51Language and localization................................................................................................. 52Fragmented Indian market ............................................................................................... 52Local content..................................................................................................................... 54Inhibitors to Growth ......................................................................................................... 55Mobile Gaming.................................................................................................................. 58Conclusion......................................................................................................................... 64 CONFIDENTIAL Sample Online Games Market in India pg i
  3. 3. Table of FiguresFigure 1: Matrix comparing India and China................................................................................ 2Figure 2: Income in India, by Segment......................................................................................... 4Figure 3: Factors contributing to the consumerization of urban India ........................................ 6Figure 4: Payment scheme for rural PCs .................................................................................... 10Figure 5: India: Access Points of Internet, 2000‐2011 ............................................................... 11Figure 6: Broadband Usage 2004‐2012...................................................................................... 12Figure 7: Time Spent Online, Indian Internet Users................................................................... 13Figure 8: Internet speed for households................................................................................... 14Figure 9: Purposes of Accessing Internet, Urban ....................................................................... 15Figure 10: Purposes of Accessing Internet, Rural....................................................................... 15Figure 11: Packaged PC, Console, Online and Mobile Games Market 2011 to 2015 ($m) ........ 17Figure 12: Facebook Demographics, by Age .............................................................................. 27Figure 13: Screenshots from A3, operated by Sify Corp. ........................................................... 30Figure 14: Advertisements for free Ragnarok play for a limited time ....................................... 31Figure 15: Screenshots from Gunz Online.................................................................................. 32Figure 16: UTV Quarterly Revenue ............................................................................................ 34Figure 17: Yearly Revenues ........................................................................................................ 34Figure 18: Growth in Internet Cafes 2003 to 2012 .................................................................... 39Figure 19: Users at Internet cafe................................................................................................ 42Figure 20: Number of Sify’s franchises....................................................................................... 45Figure 21: Map of Indian Languages .......................................................................................... 52Figure 22: Factors to improving India’s economy ...................................................................... 57Figure 23: Wireless Carrier Market Share .................................................................................. 58Figure 24: Sales of phones in India (millions of units)................................................................ 59Figure 25: Leading Smartphone Vendors................................................................................... 59Figure 26: India Mobile Handsets by Price................................................................................. 60 CONFIDENTIAL Sample Online Games Market in India pg ii

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