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The purpose of “Unpuzzling Innovation - Mastering Innovation Management in a Structural Way“ is to demystify innovation puzzle in a structural way. Innovation is the process which can be classified scientifically and managed dynamically. Innovation is neither serendipity nor status quo, it needs to break some outdated rules, builds digital principles, and takes a systematic approach with robust, but not overly rigid processes to implement it. Digital innovators are the “whole-brainers” who present leadership skills and multidimensional intelligence, to mastering the “art of possible.” Creativity is simply about connecting the dots, the difference between innovation and creativity is implementation. It’s important to develop a set of best/next practices to manage digital innovation continuum effectively. It’s also critical to understand the paradox of innovation and strike the right balance between ideation and execution part of the innovation process and management. Innovation journey is thorny, be cautious about gaps and pitfalls on the way, to improve innovation success rate and measure it in the right way.