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200,000 years ago
200,000 years agohelped tribes organize
200,000 years agohelped tribes organizeparties were fun
200,000 years agohelped tribes organizeparties were funcan only communicatewithin earshot
200,000 years agohelped tribes organizeparties were funcan only communicatewithin earshotUgh! is kind ofambiguous
- 200,000 years ago
- 200,000 years agomessages carried on,history formed
- 200,000 years agomessages carried on,history formedunreliable
30,000 years ago
30,000 years agofirst graphic design
30,000 years agofirst graphic designlasted forever
30,000 years agofirst graphic designlasted foreverlimited range (stationary)
- 30,000 years ago
- 30,000 years agohighly sophisticated
- 30,000 years agohighly sophisticatedlong range(470 miles/few hours)
- 30,000 years agohighly sophisticatedlong range(470 miles/few hours)temporary
7,000 years ago
7,000 years agogame changer
7,000 years agogame changersegmented,therefore temporary
5,500 years ago
5,500 years agofirst blogs
5,500 years agofirst blogspotentially last forever
5,500 years agofirst blogspotentially last forevertook a long time to reproduce
5,500 years agofirst blogspotentially last forevertook a long time to reproduceheavy to handle
2,900 years ago Chinacreated the first postalservice for governmentuse.
2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency
2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency100 years later -homing pigeons
2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency100 years later -homing pigeonso...
2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency100 years later -homing pigeonso...
2,500 years ago
2,500 years agoPapyrus rolls andearly parchment
2,500 years agoPapyrus rolls andearly parchmentgame changer
2,500 years agoPapyrus rolls andearly parchmentgame changerportability, ease of delivery
2,500 years agoPapyrus rolls andearly parchmentgame changerportability, ease of deliverysomewhat archival
1,700 years ago
1,700 years agofirst wooden printing pressinvented in China
550 years ago
550 years agoprinting press with metal,movable type
550 years agoprinting press with metal,movable typegame changer
550 years agoprinting press with metal,movable typegame changernewspapers beginappearing in Europe
450 years ago
450 years agoprimitive image making...Camera Obscura
350 years ago
350 years agodaily newspapers
300 years ago
300 years agotypewriter patented
218 years ago
218 years agoJoseph Henry inventsthe first electrictelegraph
218 years agoJoseph Henry inventsthe first electrictelegraphgame changer
218 years agoJoseph Henry inventsthe first electrictelegraphgame changer+few years: morse code
218 years agoJoseph Henry inventsthe first electrictelegraphgame changer+few years: morse code+few more years: first faxmach...
135 years ago
135 years agoelectric telephone
135 years agoelectric telephonemimeograph(early photo copies)
135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal System
135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonograph
135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonographhigh-speed photography(moving p...
135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonographhigh-speed photography(moving p...
135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonographhigh-speed photography(moving p...
109 years ago
109 years agogame changer
109 years agogame changerinto the 20th Century (1902)
109 years agogame changerinto the 20th Century (1902)+2 years: first comic booksas we know them
1927 [84 years ago]
1927 [84 years ago]game changer
1927 [84 years ago]game changerexperiential
1927 [84 years ago]game changerexperientialNBC starts 2 radio networks,CBS is founded
1927 [84 years ago]game changerexperientialNBC starts 2 radio networks,CBS is founded“The Jazz Singer” - firstsuccessful ta...
70 years ago
70 years agogame changer
70 years agogame changer+10 years:computers are soldcommercially
70 years agogame changer+10 years:computers are soldcommerciallyour modern reality isonly about 60 yearsold
40 years ago
40 years agoARPANET -government use
1972
1972HBO invents pay-TVservice for cable
1976
1976Apple I homecomputerinvented
1976Apple I homecomputerinventedTed Turnerimplements firstnationwideprogramming viasatellite
1979
1979first cell phone
1980: Sony Walkman invented
1980: Sony Walkman invented1981: first laptopcomputers sold topublic
1980: Sony Walkman invented1981: first laptopcomputers sold topublic1983: Time Magazinenames computer as“Man of the Year”
1980: Sony Walkman invented1981: first laptopcomputers sold topublic1983: Time Magazinenames computer as“Man of the Year”19...
1994 - Americangovernment releasescontrol of the internet
1994 - Americangovernment releasescontrol of the internetgame changer
1994 - Americangovernment releasescontrol of the internetgame changer“what is the internetanyway?”
1994 - Americangovernment releasescontrol of the internetgame changer“what is the internetanyway?”reality as we know it is...
1995 - Yahoo is founded
1995 - Yahoo is founded1997 - AIM
1995 - Yahoo is founded1997 - AIM1997 - Yahoo Mail
1995 - Yahoo is founded1997 - AIM1997 - Yahoo Mail1998 - Google isformed
1995 - Yahoo is founded1997 - AIM1997 - Yahoo Mail1998 - Google isformed2000 - Yahoo buyseGroups and formsYahoo Groups
2002 - Friendster       LinkedIn
2002 - Friendster       LinkedIn2003 - Myspace
2002 - Friendster       LinkedIn2003 - Myspace2004 - facebook
2002 - Friendster       LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360°
2002 - Friendster       LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360°       YouTube
2002 - Friendster       LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360°       YouTube       Ning
2002 - Friendster       LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360°       YouTube       Ning2006 - Twitter
2002 - Friendster       LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360°       YouTube       Ning2006 - Twittergame ...
2001 - Apple introducesiPod
2001 - Apple introducesiPod2002 - BlackBerrySmartphones
2001 - Apple introducesiPod2002 - BlackBerrySmartphones2007 - Appleintroduces iPhone
2001 - Apple introducesiPod2002 - BlackBerrySmartphones2007 - Appleintroduces iPhonegame changer
1974 - Dungeons & Dragons
1974 - Dungeons & Dragons1982 - Atari homegaming systems
1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims
1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft
1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft2003 - Second Life
1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft2003 - Second Life2007 - Zynga
all game changers:1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft2003 - Sec...
2000 - Dodgeball
2000 - Dodgeball2007 - Gowalla
2000 - Dodgeball2007 - Gowalla2009 - Foursquare
2000 - Dodgeball2007 - Gowalla2009 - Foursquare2010 - facebook
1994 - The UniformResource Locator [URL] wascreated
1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers       [.04% world]
1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers       [.04% world]2000 - 360,985,493 in...
1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers       [.04% world]2000 - 360,985,493 in...
1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers       [.04% world]2000 - 360,985,493 in...
1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers       [.04% world]2000 - 360,985,493 in...
1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers       [.04% world]2000 - 360,985,493 in...
1994 - early bloggersemerge
1994 - early bloggersemerge1997 - term “weblog”coined
1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined
1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched
1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched2003 - Wordpresslaunched
1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched2003 - Wordpresslaunch...
1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched2003 - Wordpresslaunch...
the world is changing... FAST!
the world is changing... FAST!I graduated from AIFL in1991
the world is changing... FAST!I graduated from AIFL in1991
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuff
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuff
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertising
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial medi...
the world is changing... FAST!            I graduated from AIFL in            1991            bands made their own stuff  ...
Be strategic.
Be strategic.   Goals
Be strategic.   Goals                Target Market
Be strategic.   Goals                Target Market                Distribution Channels
Be strategic.   Goals                Target Market                Distribution Channels                Message
Be strategic.   Goals                Target Market                Distribution Channels                Message            ...
Be strategic.   Goals                Target Market                Distribution Channels                Message            ...
Be strategic.Be where people are.
Be where people are.
Be strategic.Be where people are.Be genuine.
Be strategic.Be where people are.Be genuine.Be relevant.
Be strategic.Be where people are.Be genuine.Be relevant.Be consistent.
Be strategic.          Be appropriate.Be where people are.Be genuine.Be relevant.Be consistent.
Be strategic.          Be appropriate.Be where people are.   Be interactive.Be genuine.Be relevant.Be consistent.
Be strategic.          Be appropriate.Be where people are.   Be interactive.Be genuine.            Be patient.Be relevant....
Be strategic.          Be appropriate.Be where people are.   Be interactive.Be genuine.            Be patient.Be relevant....
Be strategic.          Be appropriate.Be where people are.   Be interactive.Be genuine.            Be patient.Be relevant....
Be generous.
Put yourself out there.
Google BusinessPut yourself out there.
Google BusinessPut yourself out there.   Google Maps
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Google BusinessPut yourself out there.   Google Maps                          Yahoo Local                          Bing   ...
Network and share.
StumbleuponNetwork and share.
StumbleuponNetwork and share.   Digg
StumbleuponNetwork and share.   Digg                     Current
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz                     Google...
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz                     Google...
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz                     Google...
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz                     Google...
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz                     Google...
StumbleuponNetwork and share.   Digg                     Current                     Yahoo Buzz                     Google...
Link and feed.
cross-link everywhere                 possibleLink and feed.      [be where people are]
cross-link everywhere                 possibleLink and feed.      [be where people are]                 offer easy sharing
cross-link everywhere                 possibleLink and feed.      [be where people are]                 offer easy sharing...
cross-link everywhere                 possibleLink and feed.      [be where people are]                 offer easy sharing...
cross-link everywhere                 possibleLink and feed.      [be where people are]                 offer easy sharing...
Blogging tips
Find & keep a consistent                voice [stay on strategy].Blogging tips
Find & keep a consistent                voice [stay on strategy].Blogging tips                It can be just for news.
Find & keep a consistent                voice [stay on strategy].Blogging tips                It can be just for news.    ...
Find & keep a consistent                voice [stay on strategy].Blogging tips                It can be just for news.    ...
Find & keep a consistent                voice [stay on strategy].Blogging tips                It can be just for news.    ...
Find & keep a consistent                voice [stay on strategy].Blogging tips                It can be just for news.    ...
Find & keep a consistent                voice [stay on strategy].Blogging tips                It can be just for news.    ...
Blogging tipsFebruary 2011
Blogging tips
Blogging tips
facebook
Personal profilefacebook
Personal profile           PLUS business pagefacebook
Personal profile           PLUS business pagefacebook           Frequency - 1x/wk to 2x/           day
Personal profile           PLUS business pagefacebook           Frequency - 1x/wk to 2x/           day              [more o...
Personal profile           PLUS business pagefacebook           Frequency - 1x/wk to 2x/           day              [more o...
Personal profile           PLUS business pagefacebook           Frequency - 1x/wk to 2x/           day              [more o...
Personal profile           PLUS business pagefacebook           Frequency - 1x/wk to 2x/           day              [more o...
Personal profile           PLUS business pagefacebook           Frequency - 1x/wk to 2x/           day              [more o...
facebookNew pages
facebookNew pages
facebookNew pages
facebookNew pages
facebookNew pages
facebookNew pages
facebookNew pages
facebookNew pages
facebookNew pages
Twitter
Twitter
Twitter
Twitter   Brand your page            [graphics and copy]
Twitter
Twitter   Brand your page            [graphics and copy]
Twitter   Brand your page          frequency - and copy] 5x/            [graphics 1x/wk to          day            [more d...
Twitter   Brand your page          frequency - and copy] 5x/            [graphics 1x/wk to          day            [more d...
Twitter   Brand your page          frequency - and copy] 5x/            [graphics 1x/wk to          day            [more d...
Twitter   Brand your page          frequency - and copy] 5x/            [graphics 1x/wk to          day            [more d...
Twitter                                  Brand your pageBiz Stone says he first realized thatTwitter could be used as a glo...
Helpful, free tools
Google AnalyticsHelpful, free tools
Google AnalyticsHelpful, free tools                      Tweet Deck
Google AnalyticsHelpful, free tools                      Tweet Deck                      Hootsuite
Google AnalyticsHelpful, free tools                      Tweet Deck                      Hootsuite                      Kl...
Google AnalyticsHelpful, free tools                      Tweet Deck                      Hootsuite                      Kl...
Google AnalyticsHelpful, free tools                      Tweet Deck                      Hootsuite                      Kl...
think mobile
think mobile      THINK BIG
think mobile         THINK BIG   think small
think mobile         THINK BIGthink   think smallplayfully
think mobile         THINK BIGthink   think smallplayfullythink fast
think mobile         THINK BIGthink   think smallplayfullythink fast         think fast
think mobile         THINK BIGthink   think smallplayfullythink fast         think fast          think Star Trek
Social media is a conversation.
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond
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A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond

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A History of the World 7.9:
Social Marketing Through the Ages, Today and Beyond
A brief re-telling of social marketing through the ages puts into perspective the massive changes our society is going through today. With that historic perspective for context, Jessi Miller gives tips on managing your social media today as easily and effectively as possible and gives some insight into what social marketing will look like in the not-so-distant future.

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A History of the World 7.9: Social Marketing Through the Ages, Today and Beyond

  1. 1. 200,000 years ago
  2. 2. 200,000 years agohelped tribes organize
  3. 3. 200,000 years agohelped tribes organizeparties were fun
  4. 4. 200,000 years agohelped tribes organizeparties were funcan only communicatewithin earshot
  5. 5. 200,000 years agohelped tribes organizeparties were funcan only communicatewithin earshotUgh! is kind ofambiguous
  6. 6. - 200,000 years ago
  7. 7. - 200,000 years agomessages carried on,history formed
  8. 8. - 200,000 years agomessages carried on,history formedunreliable
  9. 9. 30,000 years ago
  10. 10. 30,000 years agofirst graphic design
  11. 11. 30,000 years agofirst graphic designlasted forever
  12. 12. 30,000 years agofirst graphic designlasted foreverlimited range (stationary)
  13. 13. - 30,000 years ago
  14. 14. - 30,000 years agohighly sophisticated
  15. 15. - 30,000 years agohighly sophisticatedlong range(470 miles/few hours)
  16. 16. - 30,000 years agohighly sophisticatedlong range(470 miles/few hours)temporary
  17. 17. 7,000 years ago
  18. 18. 7,000 years agogame changer
  19. 19. 7,000 years agogame changersegmented,therefore temporary
  20. 20. 5,500 years ago
  21. 21. 5,500 years agofirst blogs
  22. 22. 5,500 years agofirst blogspotentially last forever
  23. 23. 5,500 years agofirst blogspotentially last forevertook a long time to reproduce
  24. 24. 5,500 years agofirst blogspotentially last forevertook a long time to reproduceheavy to handle
  25. 25. 2,900 years ago Chinacreated the first postalservice for governmentuse.
  26. 26. 2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency
  27. 27. 2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency100 years later -homing pigeons
  28. 28. 2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency100 years later -homing pigeonsold-fashioned GPS
  29. 29. 2,900 years ago Chinacreated the first postalservice for governmentuse.increased efficiency100 years later -homing pigeonsold-fashioned GPSbefore paper?
  30. 30. 2,500 years ago
  31. 31. 2,500 years agoPapyrus rolls andearly parchment
  32. 32. 2,500 years agoPapyrus rolls andearly parchmentgame changer
  33. 33. 2,500 years agoPapyrus rolls andearly parchmentgame changerportability, ease of delivery
  34. 34. 2,500 years agoPapyrus rolls andearly parchmentgame changerportability, ease of deliverysomewhat archival
  35. 35. 1,700 years ago
  36. 36. 1,700 years agofirst wooden printing pressinvented in China
  37. 37. 550 years ago
  38. 38. 550 years agoprinting press with metal,movable type
  39. 39. 550 years agoprinting press with metal,movable typegame changer
  40. 40. 550 years agoprinting press with metal,movable typegame changernewspapers beginappearing in Europe
  41. 41. 450 years ago
  42. 42. 450 years agoprimitive image making...Camera Obscura
  43. 43. 350 years ago
  44. 44. 350 years agodaily newspapers
  45. 45. 300 years ago
  46. 46. 300 years agotypewriter patented
  47. 47. 218 years ago
  48. 48. 218 years agoJoseph Henry inventsthe first electrictelegraph
  49. 49. 218 years agoJoseph Henry inventsthe first electrictelegraphgame changer
  50. 50. 218 years agoJoseph Henry inventsthe first electrictelegraphgame changer+few years: morse code
  51. 51. 218 years agoJoseph Henry inventsthe first electrictelegraphgame changer+few years: morse code+few more years: first faxmachine is patented
  52. 52. 135 years ago
  53. 53. 135 years agoelectric telephone
  54. 54. 135 years agoelectric telephonemimeograph(early photo copies)
  55. 55. 135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal System
  56. 56. 135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonograph
  57. 57. 135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonographhigh-speed photography(moving pictures)
  58. 58. 135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonographhigh-speed photography(moving pictures)+1 year, gramophone
  59. 59. 135 years agoelectric telephonemimeograph(early photo copies)Dewey Decimal Systemphonographhigh-speed photography(moving pictures)+1 year, gramophone+1 year, Kodak roll filmcamera
  60. 60. 109 years ago
  61. 61. 109 years agogame changer
  62. 62. 109 years agogame changerinto the 20th Century (1902)
  63. 63. 109 years agogame changerinto the 20th Century (1902)+2 years: first comic booksas we know them
  64. 64. 1927 [84 years ago]
  65. 65. 1927 [84 years ago]game changer
  66. 66. 1927 [84 years ago]game changerexperiential
  67. 67. 1927 [84 years ago]game changerexperientialNBC starts 2 radio networks,CBS is founded
  68. 68. 1927 [84 years ago]game changerexperientialNBC starts 2 radio networks,CBS is founded“The Jazz Singer” - firstsuccessful talking motionpicture by Warner Bro’s
  69. 69. 70 years ago
  70. 70. 70 years agogame changer
  71. 71. 70 years agogame changer+10 years:computers are soldcommercially
  72. 72. 70 years agogame changer+10 years:computers are soldcommerciallyour modern reality isonly about 60 yearsold
  73. 73. 40 years ago
  74. 74. 40 years agoARPANET -government use
  75. 75. 1972
  76. 76. 1972HBO invents pay-TVservice for cable
  77. 77. 1976
  78. 78. 1976Apple I homecomputerinvented
  79. 79. 1976Apple I homecomputerinventedTed Turnerimplements firstnationwideprogramming viasatellite
  80. 80. 1979
  81. 81. 1979first cell phone
  82. 82. 1980: Sony Walkman invented
  83. 83. 1980: Sony Walkman invented1981: first laptopcomputers sold topublic
  84. 84. 1980: Sony Walkman invented1981: first laptopcomputers sold topublic1983: Time Magazinenames computer as“Man of the Year”
  85. 85. 1980: Sony Walkman invented1981: first laptopcomputers sold topublic1983: Time Magazinenames computer as“Man of the Year”1985: cell phones incars become wide-spread
  86. 86. 1994 - Americangovernment releasescontrol of the internet
  87. 87. 1994 - Americangovernment releasescontrol of the internetgame changer
  88. 88. 1994 - Americangovernment releasescontrol of the internetgame changer“what is the internetanyway?”
  89. 89. 1994 - Americangovernment releasescontrol of the internetgame changer“what is the internetanyway?”reality as we know it isonly 17 years old
  90. 90. 1995 - Yahoo is founded
  91. 91. 1995 - Yahoo is founded1997 - AIM
  92. 92. 1995 - Yahoo is founded1997 - AIM1997 - Yahoo Mail
  93. 93. 1995 - Yahoo is founded1997 - AIM1997 - Yahoo Mail1998 - Google isformed
  94. 94. 1995 - Yahoo is founded1997 - AIM1997 - Yahoo Mail1998 - Google isformed2000 - Yahoo buyseGroups and formsYahoo Groups
  95. 95. 2002 - Friendster LinkedIn
  96. 96. 2002 - Friendster LinkedIn2003 - Myspace
  97. 97. 2002 - Friendster LinkedIn2003 - Myspace2004 - facebook
  98. 98. 2002 - Friendster LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360°
  99. 99. 2002 - Friendster LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360° YouTube
  100. 100. 2002 - Friendster LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360° YouTube Ning
  101. 101. 2002 - Friendster LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360° YouTube Ning2006 - Twitter
  102. 102. 2002 - Friendster LinkedIn2003 - Myspace2004 - facebook2005 - Yahoo 360° YouTube Ning2006 - Twittergame changer
  103. 103. 2001 - Apple introducesiPod
  104. 104. 2001 - Apple introducesiPod2002 - BlackBerrySmartphones
  105. 105. 2001 - Apple introducesiPod2002 - BlackBerrySmartphones2007 - Appleintroduces iPhone
  106. 106. 2001 - Apple introducesiPod2002 - BlackBerrySmartphones2007 - Appleintroduces iPhonegame changer
  107. 107. 1974 - Dungeons & Dragons
  108. 108. 1974 - Dungeons & Dragons1982 - Atari homegaming systems
  109. 109. 1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims
  110. 110. 1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft
  111. 111. 1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft2003 - Second Life
  112. 112. 1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft2003 - Second Life2007 - Zynga
  113. 113. all game changers:1974 - Dungeons & Dragons1982 - Atari homegaming systems2000 - The Sims2001 - World ofWarcraft2003 - Second Life2007 - Zynga
  114. 114. 2000 - Dodgeball
  115. 115. 2000 - Dodgeball2007 - Gowalla
  116. 116. 2000 - Dodgeball2007 - Gowalla2009 - Foursquare
  117. 117. 2000 - Dodgeball2007 - Gowalla2009 - Foursquare2010 - facebook
  118. 118. 1994 - The UniformResource Locator [URL] wascreated
  119. 119. 1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers [.04% world]
  120. 120. 1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers [.04% world]2000 - 360,985,493 internet users [5.8% world]
  121. 121. 1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers [.04% world]2000 - 360,985,493 internet users [5.8% world]now - 1,966,514,816 internet users
  122. 122. 1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers [.04% world]2000 - 360,985,493 internet users [5.8% world]now - 1,966,514,816 internet users28.7% of the world
  123. 123. 1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers [.04% world]2000 - 360,985,493 internet users [5.8% world]now - 1,966,514,816 internet users28.7% of the world77.4% of the United States
  124. 124. 1994 - The UniformResource Locator [URL] wascreated1995 - 16,000,000 internetusers [.04% world]2000 - 360,985,493 internet users [5.8% world]now - 1,966,514,816 internet users28.7% of the world77.4% of the United StatesMarch 5, 2011: 128,982,377 url’s
  125. 125. 1994 - early bloggersemerge
  126. 126. 1994 - early bloggersemerge1997 - term “weblog”coined
  127. 127. 1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined
  128. 128. 1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched
  129. 129. 1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched2003 - Wordpresslaunched
  130. 130. 1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched2003 - Wordpresslaunched2006 - Twitter catapaults“micro-blogging”
  131. 131. 1994 - early bloggersemerge1997 - term “weblog”coined1999 - term “blog” coined1999 - Bloggerlaunched2003 - Wordpresslaunched2006 - Twitter catapaults“micro-blogging”As of February 2011: over156,000,000 public blogs
  132. 132. the world is changing... FAST!
  133. 133. the world is changing... FAST!I graduated from AIFL in1991
  134. 134. the world is changing... FAST!I graduated from AIFL in1991
  135. 135. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuff
  136. 136. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuff
  137. 137. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertising
  138. 138. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voice
  139. 139. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voice
  140. 140. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voiceconsumers are empowered
  141. 141. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voiceconsumers are empowered
  142. 142. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voiceconsumers are empoweredless jobs + more jobs =reinvention
  143. 143. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voiceconsumers are empoweredless jobs + more jobs =reinventionsome guy starts an Obama fb page
  144. 144. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voiceconsumers are empoweredless jobs + more jobs =reinventionsome guy starts an Obama fb pageyour mother is on facebook
  145. 145. the world is changing... FAST!I graduated from AIFL in1991bands made their own stuffPUSH/REPETITION advertisingsocial media = a voiceconsumers are empoweredless jobs + more jobs =reinventionsome guy starts an Obama fb pageyour mother is on facebookkids don’t know what we didn’tknow
  146. 146. the world is changing... FAST! I graduated from AIFL in 1991 bands made their own stuff PUSH/REPETITION advertising social media = a voice consumers are empowered less jobs + more jobs =“Mommy, reinvention some guy starts an Obama fb page what’s a your mother is on facebook pager?” kids don’t know what we didn’t know
  147. 147. Be strategic.
  148. 148. Be strategic. Goals
  149. 149. Be strategic. Goals Target Market
  150. 150. Be strategic. Goals Target Market Distribution Channels
  151. 151. Be strategic. Goals Target Market Distribution Channels Message
  152. 152. Be strategic. Goals Target Market Distribution Channels Message Frequency
  153. 153. Be strategic. Goals Target Market Distribution Channels Message Frequency Measure
  154. 154. Be strategic.Be where people are.
  155. 155. Be where people are.
  156. 156. Be strategic.Be where people are.Be genuine.
  157. 157. Be strategic.Be where people are.Be genuine.Be relevant.
  158. 158. Be strategic.Be where people are.Be genuine.Be relevant.Be consistent.
  159. 159. Be strategic. Be appropriate.Be where people are.Be genuine.Be relevant.Be consistent.
  160. 160. Be strategic. Be appropriate.Be where people are. Be interactive.Be genuine.Be relevant.Be consistent.
  161. 161. Be strategic. Be appropriate.Be where people are. Be interactive.Be genuine. Be patient.Be relevant.Be consistent.
  162. 162. Be strategic. Be appropriate.Be where people are. Be interactive.Be genuine. Be patient.Be relevant. Be flexible.Be consistent.
  163. 163. Be strategic. Be appropriate.Be where people are. Be interactive.Be genuine. Be patient.Be relevant. Be flexible.Be consistent. Be generous.
  164. 164. Be generous.
  165. 165. Put yourself out there.
  166. 166. Google BusinessPut yourself out there.
  167. 167. Google BusinessPut yourself out there. Google Maps
  168. 168. Google BusinessPut yourself out there. Google Maps Yahoo Local
  169. 169. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing
  170. 170. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!]
  171. 171. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!] Facebook [business page too!]
  172. 172. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!] Facebook [business page too!] Twitter
  173. 173. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!] Facebook [business page too!] Twitter YouTube
  174. 174. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!] Facebook [business page too!] Twitter YouTube Yelp!
  175. 175. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!] Facebook [business page too!] Twitter YouTube Yelp! Foursquare
  176. 176. Google BusinessPut yourself out there. Google Maps Yahoo Local Bing LinkedIn [business page too!] Facebook [business page too!] Twitter YouTube Yelp! Foursquare Gowalla
  177. 177. Network and share.
  178. 178. StumbleuponNetwork and share.
  179. 179. StumbleuponNetwork and share. Digg
  180. 180. StumbleuponNetwork and share. Digg Current
  181. 181. StumbleuponNetwork and share. Digg Current Yahoo Buzz
  182. 182. StumbleuponNetwork and share. Digg Current Yahoo Buzz Google Buzz
  183. 183. StumbleuponNetwork and share. Digg Current Yahoo Buzz Google Buzz Delicious.com
  184. 184. StumbleuponNetwork and share. Digg Current Yahoo Buzz Google Buzz Delicious.com Fuelyourcreativity.com
  185. 185. StumbleuponNetwork and share. Digg Current Yahoo Buzz Google Buzz Delicious.com Fuelyourcreativity.com Myspace
  186. 186. StumbleuponNetwork and share. Digg Current Yahoo Buzz Google Buzz Delicious.com Fuelyourcreativity.com Myspace facebook
  187. 187. StumbleuponNetwork and share. Digg Current Yahoo Buzz Google Buzz Delicious.com Fuelyourcreativity.com Myspace facebook Twitter
  188. 188. Link and feed.
  189. 189. cross-link everywhere possibleLink and feed. [be where people are]
  190. 190. cross-link everywhere possibleLink and feed. [be where people are] offer easy sharing
  191. 191. cross-link everywhere possibleLink and feed. [be where people are] offer easy sharing Google Feed Burner e-mail subscription blog feeds
  192. 192. cross-link everywhere possibleLink and feed. [be where people are] offer easy sharing Google Feed Burner e-mail subscription blog feeds facebook & Twitter feeds
  193. 193. cross-link everywhere possibleLink and feed. [be where people are] offer easy sharing Google Feed Burner e-mail subscription blog feeds facebook & Twitter feeds fill everything out, keep it up to date
  194. 194. Blogging tips
  195. 195. Find & keep a consistent voice [stay on strategy].Blogging tips
  196. 196. Find & keep a consistent voice [stay on strategy].Blogging tips It can be just for news.
  197. 197. Find & keep a consistent voice [stay on strategy].Blogging tips It can be just for news. Frequency
  198. 198. Find & keep a consistent voice [stay on strategy].Blogging tips It can be just for news. Frequency Spice it up [art, video, links]
  199. 199. Find & keep a consistent voice [stay on strategy].Blogging tips It can be just for news. Frequency Spice it up [art, video, links] Take longer to write it than it takes to read it.
  200. 200. Find & keep a consistent voice [stay on strategy].Blogging tips It can be just for news. Frequency Spice it up [art, video, links] Take longer to write it than it takes to read it. Keywords & tags
  201. 201. Find & keep a consistent voice [stay on strategy].Blogging tips It can be just for news. Frequency Spice it up [art, video, links] Take longer to write it than it takes to read it. Keywords & tags Current info & events
  202. 202. Blogging tipsFebruary 2011
  203. 203. Blogging tips
  204. 204. Blogging tips
  205. 205. facebook
  206. 206. Personal profilefacebook
  207. 207. Personal profile PLUS business pagefacebook
  208. 208. Personal profile PLUS business pagefacebook Frequency - 1x/wk to 2x/ day
  209. 209. Personal profile PLUS business pagefacebook Frequency - 1x/wk to 2x/ day [more on special events]
  210. 210. Personal profile PLUS business pagefacebook Frequency - 1x/wk to 2x/ day [more on special events] Take it with a grain of salt
  211. 211. Personal profile PLUS business pagefacebook Frequency - 1x/wk to 2x/ day [more on special events] Take it with a grain of salt Interact a lot
  212. 212. Personal profile PLUS business pagefacebook Frequency - 1x/wk to 2x/ day [more on special events] Take it with a grain of salt Interact a lot Links-photos-videos
  213. 213. Personal profile PLUS business pagefacebook Frequency - 1x/wk to 2x/ day [more on special events] Take it with a grain of salt Interact a lot Links-photos-videos New pages update
  214. 214. facebookNew pages
  215. 215. facebookNew pages
  216. 216. facebookNew pages
  217. 217. facebookNew pages
  218. 218. facebookNew pages
  219. 219. facebookNew pages
  220. 220. facebookNew pages
  221. 221. facebookNew pages
  222. 222. facebookNew pages
  223. 223. Twitter
  224. 224. Twitter
  225. 225. Twitter
  226. 226. Twitter Brand your page [graphics and copy]
  227. 227. Twitter
  228. 228. Twitter Brand your page [graphics and copy]
  229. 229. Twitter Brand your page frequency - and copy] 5x/ [graphics 1x/wk to day [more during special events]
  230. 230. Twitter Brand your page frequency - and copy] 5x/ [graphics 1x/wk to day [more during special events] can vary more content [but don’t be mundane]
  231. 231. Twitter Brand your page frequency - and copy] 5x/ [graphics 1x/wk to day [more during special events] can vary more content [but don’t be mundane] the almighty hashtag [ @ RT # via FF ]
  232. 232. Twitter Brand your page frequency - and copy] 5x/ [graphics 1x/wk to day [more during special events] can vary more content [but don’t be mundane] the almighty hashtag [ @ RT # via FF ] interact. respond. retweet.
  233. 233. Twitter Brand your pageBiz Stone says he first realized thatTwitter could be used as a global frequency - and copy] 5x/ [graphics 1x/wk toorganizing tool in April 2008, when dayAmerican graduate student James Buckwas arrested while covering anti- [more during specialgovernment protests in Egypt. events] can vary more contentOn his way to the police station, Bucktweeted one word — "arrested" — to [but don’t be mundane]his friends, who were able to call theconsulate and Egyptian authorities and the almighty hashtaghelp secure his release. [ @ RT # via FF ]Later he tweeted one word again, thistime it was “free.” interact. respond. retweet.
  234. 234. Helpful, free tools
  235. 235. Google AnalyticsHelpful, free tools
  236. 236. Google AnalyticsHelpful, free tools Tweet Deck
  237. 237. Google AnalyticsHelpful, free tools Tweet Deck Hootsuite
  238. 238. Google AnalyticsHelpful, free tools Tweet Deck Hootsuite Klout.com
  239. 239. Google AnalyticsHelpful, free tools Tweet Deck Hootsuite Klout.com Google Feed Burner
  240. 240. Google AnalyticsHelpful, free tools Tweet Deck Hootsuite Klout.com Google Feed Burner Addictomatic.com
  241. 241. think mobile
  242. 242. think mobile THINK BIG
  243. 243. think mobile THINK BIG think small
  244. 244. think mobile THINK BIGthink think smallplayfully
  245. 245. think mobile THINK BIGthink think smallplayfullythink fast
  246. 246. think mobile THINK BIGthink think smallplayfullythink fast think fast
  247. 247. think mobile THINK BIGthink think smallplayfullythink fast think fast think Star Trek
  248. 248. Social media is a conversation.

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