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Millennials in the Workforce Understanding Generational Issues

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Millennials in the Workforce Understanding Generational Issues

  1. 1. Millennials in the Workforce <br />Understanding Generational Influences and Working with the Next Generation of Workers<br />
  2. 2. Our Objectives Today<br />Gain an understanding of different generations in the workforce and what makes each different<br />Identify effective strategies for multigenerational workplaces and teams<br />Identify key strategies to recruit, manage and retain Millennial employees<br />Consider ideas for marketing to Millennials<br />
  3. 3. Characteristics of Different Generations<br />
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  5. 5. Veterans: Over 65 years old<br />Important events included: <br /> The Great Depression<br /> WWII <br /> The Cold War<br /> The Korean War<br /> Sputnik went into Orbit<br />You might be a veteran if…<br />You have the ability to entertain yourself without a TV, in fact you remember the days before TV<br />
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  9. 9. Baby Boomers: 45-64 years old<br />Important events included: <br />Man walks on the Moon<br />Civil Rights<br />Woodstock<br />Deaths of JFK and Martin Luther King<br />You might be a Boomer if<br />You can complete these sentences…<br />When the Beatles first came to the U.S. in early 1964, we all watched them on the ______show <br />"Get your kicks, ________________”<br />
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  13. 13. Generation X: 29-42 years old<br />Important events: <br />Challenger Shuttle Explodes on Takeoff<br />Berlin Wall Dismantled<br />Fall of Communism in Eastern Europe<br />U.S. Troops go to Persian Gulf for the 1st time<br />AIDS Identified<br />You might be a Gen Xer if…<br />Schoolhouse Rock played a HUGE part in how you actually learned the English language. <br />I know what a Bill (sittin’ up on Capital Hill) is thanks to that show!!<br />
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  18. 18. Millennials: 18-27 years old<br />Important Events: <br />Death of Princess Diana<br />Death of Mother Teresa<br />Columbine<br />9/11<br />You might be a Millennial if…<br />Blog, Myspace/Facebook, IM, text messaging, and other social media are a regular part of your daily life<br />
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  25. 25. Generational Activities<br />Form generational groups<br />Brainstorm characteristics of other generations<br />What do you not understand about other generations?<br />Within your group, do the characteristics written accurately describe you?<br />
  26. 26. Is the workplace really <br />that different compared <br />to 20 years ago?<br />
  27. 27. According to a survey by Lee Hecht Harrison, 60% of employers are experiencing intergenerational tensions at work. <br /> *Source: Generation Y: They’ve Arrived at Work with a New Attitude, 2005 <br />
  28. 28. Workplace Values<br />Source: When Generations Collide<br />
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  30. 30. Sound Familiar?<br />Looking for meaningful work<br />Seeking challenge<br />Chance to prove themselves and show they can perform well<br />Enjoys contact with people<br />Desire to be in a position of responsibility<br />Resents being looked at as though they have no experience<br />Tends to be more job mobile<br />Less respectful of authority<br />Who does this describe?<br />
  31. 31. Training and Development Journal<br />November 1970<br />Sorry Boomers, the other generations in the workforce didn’t like you when you started working!<br />Every generation that enters the workforce makes waves!<br />
  32. 32. What makes Millennials<br />different than other <br />generations?<br />
  33. 33. Millennial Characteristics<br />Helicopter parents<br />They’ve been told they were special their whole lives<br />More confident than generations before them<br />Team-oriented<br />High achieving<br />
  34. 34. Millennial Characteristics<br />Under more pressure to perform than other generations<br />Compared to 20 years ago<br />More ethnically diverse<br />More affluent<br />Healthier<br />Technologically proficient<br />Connected with peers<br />
  35. 35. Millennial Employees: Why You Want Them<br />Increased hiring needs with Boomer retirements<br />Millennials offer exceptional strengths to the workplace<br />Flexible<br />Efficient multi-taskers<br />Technologically savvy <br />Value diversity<br />Fast learners <br />Enthusiastic<br />
  36. 36. Millennial Employees: How to Get Them<br />Recruiting: Online, In Person, Through Networks<br />Managing: Orientation, Open Communication, Feedback, Teamwork<br />Retaining: Values, Opportunity, Career Planning<br />
  37. 37. Engaging Millennials Early<br />Internships<br /><ul><li>Introduce your industry or company to the next generation of workers
  38. 38. Millennials can learn positive work behavior from mentors
  39. 39. Millennials have a lot to offer companies</li></li></ul><li>Marketing to Millennials:<br />How to Stay Bright and Shiny<br />
  40. 40. What are they like as consumers?<br />Technologically Savvy<br />They share A LOT of information about themselves <br />They don’t like to be exploited or taken advantage of<br />They are socially conscious<br />
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  47. 47. If you remember nothing else, Remember this…<br />
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  54. 54. References<br />Armour, S. (2005). Generation Y: They’ve Arrived at Work with a New Attitude. USA Today. Retrieved from http://www.usatoday.com/money/workplace/2005-11-06-gen-y_x.htm<br />Generation Y: The Millennials, Ready or Not, Here They Come. (2006). NAS Insights.Retrieved from http://www.scribd.com/doc/2607132/GENERATION-Y-THE-MILLENNIALS<br />Hammill, G. (Winter/Spring 2005). Mixing and Managing Four Generations of Employees. FDU Magazine. Retrieved from http://www.fdu.edu/newspubs/magazine/05ws/generations.htm.<br />Howe, N. & Strauss, W. (2007). Millennials Go to College.LifeCourse Associates.<br />Lancaster, L. & Stillman, D. (2005). When Generations Collide. New York, NY: Collins Business.<br />Nadler, D. (1970). Responding to the NOW Employee. Training and Development Journal. <br />
  55. 55. Thank You!<br />Jennifer Fisher & Liz Bushnell<br />www.manchester.edu/osd/career<br />

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