Millennials and the ChurchAmerica’s largest generation seeks change throughhope, knowledge, and authenticity.
1. Gain an understanding of the 4 adultgenerations interacting today and whatmakes each important to your churchand business2. What do Millennials think about Churchand Religion and what does that mean?3. Develop a plan for attracting andmarketing to Millennials
• Important events included:– The Great Depression– WWII– Disney releases it’s first animated feature (SnowWhite)– The Korean War– Sputnik went into OrbitYou might be a veteran if…• You have the ability to entertain yourself withouta TV, in fact you remember the days before TV• Popular Technology: Radio
VeteransAssets: Experience, enhanced knowledge, dedication, focus,loyalty, stability, emotional maturity, perseverancePossible issues: Reluctant to buck the system, uncomfortable withconflict, may want to keep things the way they areMessages that Motivate: “Your experience is respected here”Rewards: Tangible symbols of loyalty, commitment, and serviceincluding plaques and certificatesMethods of Communication: Memos, letters and personal notes
• Important events included:– Man walks on the Moon– Civil Rights– Woodstock– Deaths of JFK and Martin Luther King– Vietnam War beginsYou might be a Boomer if you can complete thesesentences…• When the Beatles first came to the U.S. in early 1964,we all watched them on the ______show• "Get your kicks, ________________”• Popular Technology: Television
Baby BoomersAssets: Service orientation, dedication, team perspective,experience, knowledgePossible issues: May put process ahead of resultsMessages that Motivate: “We need you”, “ Your opinion is valued”Rewards: personal appreciation, promotion, and recognitionMethods of Communication: phone calls, personal interaction
• Important events:– The Cold War (remember getting under your desk?)– Challenger Shuttle Explodes on Takeoff– Berlin Wall Dismantled– Fall of Communism in Eastern Europe– U.S. Troops go to Persian Gulf for the 1st time– AIDS IdentifiedYou might be a Gen Xer if…• Schoolhouse Rock played a HUGE part in how youactually learned the English language.– I know what a Bill (sittin’ up on Capital Hill) is thanks to thatshow!!Popular Technology: Computers
Generation XAssets: Adaptability, techno-literacy, independence, creativity,willingness to buck the systemPossible issues: Skeptical, may distrust authorityMessages that Motivate: “Do it your way”, “there aren’t a lot ofrules around here”Rewards: Free time, opportunities for development, certificationsto add to their resumesMethods of Communication: Voice mail, email
• Important Events:– Death of Princess Diana– Death of Mother Teresa– Columbine– 9/11– World Trade Center Attacks– War begins in Iraq for a 2nd timeYou might be a Millennial if…• Blog, Facebook, IMing, text messaging, and othersocial media are a regular part of your daily life• Popular Technology: The internet, cell phones
MillennialsAssets: Collective action, optimism, ability to multi-task, andtechnologically savvyPossible issues: Need for supervision and structure, inexperience-particularly when dealing with difficult peopleMessages that Motivate: “Your work makes a huge differencehere”Rewards: Awards, certificates, tangible evidence of credibilityMethods of Communication: texting, instant messaging,
Older generations are more likely to:• attend worship services weekly• prefer traditional styles of music in worshipservices• spend regular time in private devotional activity• have a strong sense of belonging to theirdenomination• be involved in church-based community service,justice or welfare activities• be involved in community-based service, care orwelfare activities
Younger generations are more likely to:• be involved in small groups• prefer contemporary styles of music in worshipservices• feel that their gifts and skills are encouraged• have helped others in a range of informal ways• value outreach, be involved in evangelisticactivities, and actually invite others to church• be newcomers to church life, have switcheddenominations or transferred congregations inthe previous five years
• Form generational groups• Brainstorm 5 positive and 5 negative characteristicsof other generations (Veterans, Baby Boomers, Gen X,Millennials) Write them on the note cards• Create a list of what you don’t understand aboutother generations approach to work.– Bring cards to front when finished• Within your group, do the characteristics writtenaccurately describe you?– Choose a spokesperson to explain your answer
• Looking for meaningful work• Seeking challenge• Chance to prove themselves and show they canperform well• Enjoys contact with people• Desire to be in a position of responsibility• Resents being looked at as though they have noexperience• Tends to be more job mobile• Less respectful of authorityWho does this describe?
Training and Development JournalSorry Boomers, the other generations in the workforcedidn’t like you when you started working!Every generation that enters the workforce makes waves!
Every generation that enters the workforce makes waves!
94% of Millennials state theyrespect older generations
Statistically Speaking…• Young adults today are less church-connectedthan prior generations were when they werein their 20s. (65% rarely attend church)• Millennials are just about as spiritual as theirparents and grandparents were at those ages.(72% believe they are more spiritual thanreligious)• Millennials are significantly more likely thanyoung adults in earlier generations to say theydon’t identify with any religious group.
young people are thirsting for social justice, andsimply not finding those principles in the pews.They are seeking a place of creativity and critical thinking,and a space free from judgment.
According to research, Millennials feel that churches should “focus their engagementon actions that serve the common good or speak up for the oppressed rather thanopposing a controversial issue because of theological objections.”
Mentoring ProgramPurposeValueMentors/AdvisorsDesignMethodBaby Boomer RunCareer AdvancementMentee/learner gains understanding and skillsPeople with higher status and knowledgeOne-to-one mentoring: Long-term relationshipsFace-to-faceMillennial-RunPrimary LearningRapid dissemination of knowledgeAnyone with knowledge the learner needsNetworked relationships: Time determined by needsVirtualKnow What Millennials think ofMentoring!MentoringMatters!98% of Millennials believe working with a mentor is anecessary component in development.PowerhouseCoopers Global CEO Survey cited in “If You Want to RetainYour Best Young Workers, Give Them a Mentor Instead of Cash Bonuses”by Vivian Giang, July 2011
Peer to Peer InvitationsAbout twice as many people are willing tovolunteer if a peer invites them, but the churchis still relying on events (like Sunday services) toencourage serving.In fact, 81 percent of Millennials prefer to beinvited by a friend while only 43 percent wouldprefer to be invited through an event.