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pdxMindShare's February 2016 Presentation with Kent Lewis

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Kent Lewis, Founder of pdxMindShare and President & CEO of Anvil, gave a presentation on building your brand through social media in just 15 minutes a day. Check out the information here and join us for a future event! www.pdxmindshare.com

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pdxMindShare's February 2016 Presentation with Kent Lewis

  1. 1. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Building Your Brand via Social Media in 15 Minutes Daily pdxMindShare February 2016 Kent Lewis President & Founder @AnvilMedia & @pdxMindShare @KentjLewis
  2. 2. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Agenda Profile Configuration Content Strategy Management Tools Setting a Schedule Best Practices Resources Q&A 2
  3. 3. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.3 Claim & Optimize Social Profiles
  4. 4. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Build Your Followers Identify industry influencers and follow them Follow-back your new followers Jump on the hashtag bandwagon Create compelling & engaging content Engage in conversation Boost posts, but be wary or “buying” followers Share timely news and information from key sources 4
  5. 5. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Content Strategy: Finding a Voice Benchmark your network, competition & industry Ask your constituents what they want from you Review platform analytics for insights Best practice: make it Useful x Inspired x Empathetic 5
  6. 6. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Monitoring & Trolling For Content 6
  7. 7. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Think Video & Sales Funnel 7
  8. 8. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Funnel Strategy: Content Ideas Awareness: news, trends, interviews & promotions Interest: how-to’s, Q&As, demos & behind the scenes Intent: success stories & product comparisons Purchase: FAQs & product or service training seminars 8
  9. 9. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Content Syndication Strategies 9
  10. 10. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Social Media, SEO & ORM — All social channels should have the same branding, same URLs etc. to maximize search visibility — It is important to consistently share content in order to build social authority and improve ranking. — Ideally, Facebook, Twitter, Pinterest and/or LinkedIn should rank just below brand site. Social Profiles Posting Cadence Daily 5-10 posts per day (retweets, responses, outreach, etc.) Create and populate boards as content becomes available 1 photo a day, 1 video a week 1-2 times a month, increasing to 2- 3 a month when content is available
  11. 11. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Keeping it Fresh: Blogging Free or low-cost way to get your name out there Start with LinkedIn Pulse Evolve to hosted WordPress blog/website Embed videos and images: good for engagement & SEO Share blog posts via other social media channels Commitment & consistency are key Target frequency: 1-2 posts per week (monthly articles) 11
  12. 12. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Keeping it Fresh: Blogging 12
  13. 13. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Evergreen Content: Articles 13
  14. 14. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Management Tool: HootSuite Connect with Twitter, Facebook & LinkedIn profiles Monitor & share/retweet interesting & timely posts Schedule your own content and retweets Shorten URLs to save space and track clicks Set up keyword feeds to monitor topics Cross-post key content 14
  15. 15. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.15
  16. 16. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.16
  17. 17. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.17
  18. 18. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Best Practices: Setting a Schedule Schedule content for the week ahead Repeat original content with decay model in mind Auto-schedule retweets (80/20 rule) Always embed URLs, hashtags or relevant social profiles Remember to leave some space for retweets! Morning routine: check social apps on phone in bed Check for any mentions or news (share and thank!) Share up to 5 LinkedIn updates (syndicating to Twitter) Review feed and share 2-5 current tweets in real-time Auto-schedule 2 to 10 evergreen tweets for the following week Shoot for at least 1 post or share on Facebook, G+ & Instagram 18
  19. 19. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Best Practices: Instagram Throughout the day Check Hootsuite 3-5 times daily to share or post timely content Don’t forget to check for new mentions or DMs Instagram Images are worth a thousand words! Be efficient! Remember to take videos, not just photos! Always clean your lens before taking pictures or video Be smart about leveraging available light and acoustics Syndicate posts to Facebook, Twitter & Swarm as appropriate Don’t forget to use hashtags to boost visibility 19
  20. 20. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Best Practices: Twitter & YouTube Twitter When posting original content, leave room for RTs & #s Include a relevant URL and always shorten it (ow.ly) Don’t use more than 3 hashtags Know your max character count without #s (129 for me) Always thank mentions (RT, respond or favorite) When possible embed an image to increase engagement YouTube Don’t forget you can post to YouTube from your phone Free editing apps can up-the-ante Remember to follow best practices outlined in my articles 20
  21. 21. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Best Practices: LinkedIn Pacing Calendar Daily: check suggested connections and add 3-10 via app Daily: share 3-5 articles Daily: congratulate and endorse your network Weekly: send InMail to prospects or your network Weekly: monitor your competitors Weekly: check activity on your profile Monthly: write a LinkedIn blog post Monthly: upload a presentation to SlideShare 21
  22. 22. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Best Practices: Measurement 22 https://analytics.twitter.com/user/kentjlewis/tweets
  23. 23. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Key Takeaways – Own your brand by claiming & optimizing profiles – Automate and syndicate to maximize impact – Audit and monitor daily to identify opportunities – Own the search results with social media & SEO – Utilize tools like HootSuite to streamline – Schedule 15 minutes a day to manage profiles – Measure the impact on a monthly basis
  24. 24. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Resources – How to Become a Social Media Guru in 3 Easy Steps – Create a Social Media Strategy on a Shoestring with These Six Tips – Three Reasons Why You Should Publish on LinkedIn Pulse – Ten Tips For Optimizing Your Online Persona – How to be a Rock Star on 8 Social Media Platforms – 9 Social Media Marketing Rules You should Break – 7 Steps to Leverage Social Media to Increase Search Engine Visibility – Online Reputation Management: Seven Strategies to Build Your Brand – 9 ways to Lose Friends and Alienate People in Social Media – The Three Golden Rules of Networking on Social Media – The Social Media Metrics That Truly Matter – What a 9 year-old taught me about marketing with digital video
  25. 25. Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc. Kent Lewis President & Founder @AnvilMedia & @pdxMindShare @KentjLewis Thank You! Questions? – Check out our Insights section for more information (anvilmedia.com) – Attend future Anvil Lunch & Learn Seminars – Follow us on Twitter, Facebook & Google+ – Stick around for networking!

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