At April's pdxMindShare event, held at Touche in downtown Portland, Jenny Foss of JobJenny.com talked to us about creating a resume that is human AND robot friendly. Great turnout and some great networking happened afterwards.

1. How to Craft a Resume That’s Both
Robot & Human Friendly
By Jenny Foss, JobJenny.com
PDXMindshare Workshop, 4/20/16

2. Resume Writing is Hard – For a Lot of Reasons
How many pages should it be?
Objective, or no?
 Do you need more than one?
What happens if you have a gap, or didn’t finish college?
What if you’ve been working in an unrelated field
How far back should you go?
And …

3. “Apply Now” – What Happens After That?
Where does the resume even go after that?
How is it assessed?
What on earth is an applicant tracking system?

4. The Journey Your Resume Takes
(and why you need to care)

5. Why People Aren’t Going to Magically See “Fit”
The reviewer may not be qualified to connect the
dots for you
The reviewer doesn’t have incentive to connect the
dots for you

6. How Do You Pick a Format?
Fancy, or just the facts?
Graphics? Headers? Multiple columns?
Education first or last?
Objective, or summary?
Word format? PDF? Something else?

7. What the ATS Will Be Looking For:
KEY WORDS
Standard Headers
Required Degree(s) or Certification(s)
Years of Experience

8. Things that Make the ATS Crabby:
Graphics (logos, photos, pieces of flair)
Special formatting characters
Abbreviations and jargon
Multiple column formats
Non-standard fonts

9. What the Humans Will Be Looking For:
The “WOW” factor
Obvious fit for the job requirements
Evidence of hard and soft skills
Humans CAN see grey areas

10. Formatting: A Human Friendly Resume:
Consistent formatting
A survivable font size
Strategic placement of most important info
Make sections easy to read quickly

11. An Example: Showcasing Key Accomplishments
Bob Smith Automotive Group, Charlotte, NC Feb 2010 – Present
Multiple-store automotive dealer group offering new and pre-owned vehicles, expert service and parts. Brands represented include Buick, GMC,
Cadillac, Lexus, Toyota, Scion, Ford and Hyundai.
General Manager
Aggressively recruited into a Used Car Manager (Buick, GMC, Cadillac) role then quickly promoted to General Sales Manager (2010) and General
Manager / Dealer Principal (2012). Oversee all day-to-day business operations for the organization’s Lexus store, including new and used car sales,
service and parts. Directly supervise a high-performing team, with direct responsibility for 50+ employees.
Key Accomplishments:
 Shattered all-time gross and net profit records across 2012-2015, achieving double digit growth results in Parts, Service, New and Used Car
sales – all while concurrently managing a major remodel construction project at the dealership. Generate $1M+ in net profits annually.
 Hired, developed and shaped several top leaders. Created a nurturing, performance focused environment that enabled seven inexperienced
employees to grow into management level positions.
 Named #1 Lexus volume dealer in the State of North Carolina (2013, 2014) and #1 Lexus volume dealer in the district three years in a row,
2011-2014.
Subsection makes it easer to get to the meat fast

12. The Bottom Line…
Content absolutely matters
So does strategy & understanding of the game
If you understand the game, it’s a lot easier to play
Make you make perfect sense, to both audiences

13. Resume Q & A (You Know You’ve Got One)
Pressing resume questions? Now’s your chance.

14. Need More Help Creating a Smashing Resume?
Check out our just launched Weekend Resume
Makeover Course
jobjenny.teachable.com
$50 off thru 4/27 w/ code: MINDSHARE

15. WHO IS SHE?
Jenny Foss is a career consultant, personal branding strategist, recruiter, and
the voice behind career blog JobJenny.com.
JobJenny.com has been named among Forbes’ Top 75 Websites for Your
Career, and among the top resume writing firms in the U.S.
(ResumeRemodeler.com)
Jenny is also the author of the Ridiculously Awesome Resume Kit and the
Ridiculously Awesome LinkedIn Kit, and a regular columnist for TheMuse.com.
$50 off the Weekend Resume Makeover Course w/ promo code
MINDSHARE, thru 4/27