Design + Ownership Observations and Research Findings
Totem of Design and Avenues to Inﬂuence as measured by societal utility• Architecture > Responsible for physical infrastructure of a society, often representative of that societys ideals and direction• Industrial Design > New technologies that can affect just about all facets of humanity, from water ﬁltration systems to automobiles and consumer goods• Graphic Design > Branding and mass communications promulgate corporate or individual personas and inﬂuence ideas, opinions, and actions• Interior Design > Complements architecture and point-of-purchase consumer experience• Fashion Design > None? (Of almost purely aesthetic concern.)• Advertising? Marketing?
The Case for Graphic Design (work in progress) • According to Roger Martin, dean of the Rotman School of Management and author of The Design of Business, most business are structured either around analytical or intuitive decision making. • Analytical organizations are resistant to change but are easily expanded on their status quo formula of success. • Intuitive ones are dependent on visionary leaders for success, and thus tend to thrive or ﬂounder depending on the current person in charge. • Successful graphic designers need balance between the ability to strategize and organize on one hand, and imagine and create on the other. This mastery of both sides of the brain makes graphic designer ideal candidates for leadership roles.
The Case for Graphic DesignKey areas of graphic designer knowledge pertinent to leadership • Corporate image • Mass communication • Cultural trends • Behavioral science • If graphic designers are masters of all this, then by reading a few books from an MBA program, they should be all set to lead as CEOs, right? • Why hasnt this happened?