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Peter Doolan COGEL Quebec December 2013

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Presentation on the use of technology to innovate and make scarce resources now abundant. Brief introduction to the history of technology and its application to cloud, social, mobile and big data movements. Meant to explain these technologies to a non IT audience.

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Peter Doolan COGEL Quebec December 2013

  1. 1. Connect with your customers in a whole new way 2013 COGEL Annual Conference Peter Doolan SVP Salesforce.com @peterdoolan
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. A Journey Through History Gaius Plinius Secundus
  4. 4. A Journey Through History Tiberius Julius Caesar
  5. 5. A Journey Through History Aluminium
  6. 6. A Journey Through History Napoleon III Elected President in France's first ever popular vote in 1848
  7. 7. 1864
  8. 8. The Aluminium “Twins” In 1886, two young 23-year old inventors simultaneously and independently filed their patents for the production of aluminium: the French Paul Héroult and the American Charles Martin Hall
  9. 9. Aluminium & Innovation • 1890 Switzerland Zéphir, first aluminium craft • 1893 UK Eros Sculpture at Piccadilly Circus in London • 1895 USA Defender, first boat made from aluminium, wins the America’s Cup • 1898 Italy Aluminium dome of San Gioacchino church in Roma • 1899 France 100 km/h record by La Jamais Contente, an electric car with an aluminium body
  10. 10. Aluminum Cap of the Washington Monument November 1884, Tiffany's displayed the polished aluminum pyramid for the benefit of "thousands of New Yorkers who delighted in being able to later say `I stepped over the top of the Washington Monument
  11. 11. Production Explosion Since 1950
  12. 12. Technology is a resourceliberating mechanism. It can make the once scarce the now abundant.
  13. 13. Our Mission: Cloud Computing Driver, Catalyst and Evangelist Mainframe Client/Server Enterprise Cloud Computing No Hardware/Software Subscription Model Automatic Upgrades Constant Innovation 1960s 1980s Today
  14. 14. Benefits of Multi-Tenant Cloud Computing: Enterprise Cloud Computing Fast Easy No Hardware Automatic Upgrades No Software Scalable Open Flexible Trusted Any Device App Marketplace Transparency Data Portability Extensible Real-time Status
  15. 15. Fast: Time to Value with Cloud Computing Low Capital Cost Automatic Upgrades VALUE Cloud Computing Value Greater ROI TIME Capital Expense Upgrade Expense SOFTWARE
  16. 16. From Scarcity To Abundance Focus on innovation Innovation Innovation Governance Governance Infrastructure Infrastructure Legacy Platforms Focus on infrastructure
  17. 17. Connect Next Generation Devices & Apps to Anything Launch engaging connected customer apps quickly Rapidly build engaging social and mobile apps in any programming language Service and support customers with realtime product intelligence Know more about customer usage by delivering a connected app
  18. 18. The Third Wave of Computing
  19. 19. Third Wave of Computing “Internet of Things” Cloud Server LTE Mainframe LAN/WAN Devices SNA Terminal 1,000s Products Client 1,000,000s 50 Billion Connected “Things”
  20. 20. Behind every thing is a customer.
  21. 21. Connect with your customers in a whole new way
  22. 22. A Whole New Way to Engage Customers 5B Smartphones by 2017 4.5B Aggregate social users Mobile 50B Social Connected “things” by 2020 58% Faster deployment Cloud Connected
  23. 23. From Here…
  24. 24. … To Here In A Single Generation
  25. 25. In the Internet of Customers, Companies & Governments Create 1:1 Experiences Connected Customers & Citizens Product Mobile Social Connected Employees Web Stadium Email Connected Governments Store Community
  26. 26. Become A Customer Company, Government, Non-Profit: Connect to the Internet of Customers Connected Connected Voters Connected Products Connected Employees Devices Social Cloud Mobile Connected Customers & Citizens
  27. 27. Your Brand Is No Longer Your Property Fortune 100 Facebook Fan Growth Fortune 100 Facebook Activity Fortune 100 Web Traffic Activity Fortune 100 Web Growth Jun 2010 Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study Dec 2011
  28. 28. The Social “Graph”
  29. 29. Developers: Build Next Generation Apps New Platform Services for Developers Data APIs Metadata & UI APIs Visualforce1 10X More API Functionality 230 Calls & Methods Build any user interface
  30. 30. The Drumbeat Of Innovation Is Constant “Someday, you’ll have to tell your kids about phones that had wires…and TVs that didn’t” - Scott McNealy
  31. 31. SVP Global Enterprise Sales Engineering Salesforce.com Peter Doolan
  32. 32. #1 in Cloud Computing and CRM #1 Innovation World’s #1 CRM Cloud Computing Market Leader 2011 2012 2013 Enterprise, MidMarket, SMB & Sales Force Automation
  33. 33. % 1 530,000+ Time • Equity • Product Hours Service $53M+ 20,000 Grants Non-profit organizations
  34. 34. Acknowledgements Abundance – The Future is Better Than You Think, written by Dr. Peter H. Diamandis, X PRIZE Foundation Chairman/CEO, and Steven Kotler, Science Journalist.
  35. 35. Acknowledgements Peter Coffee is an American computer specialist. He is best known for his longtime role as a commentator for Ziff Davis, where he was most recently Technology Editor for eWEEK until his departure for salesforce.com in January 2007. He has twenty years' experience in evaluating information technologies and practices as a developer, consultant, educator, and internationally published author and industry analyst.

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