Three Marketing Takeaways from My Asia Travels

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If you work closely with marketing groups outside your country, you may find three marketing tactics helpful to enhance your collaboration with them.

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Three Marketing Takeaways from My Asia Travels

  1. 1. Top 3MarketingTakeawaysFrom MyAsia Travelswww.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  2. 2. Top 3 Marketing Takeaways From My Asia Travels I just got back from a three-month assignment in Asia for Intel. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  3. 3. Top 3 Marketing Takeaways From My Asia Travels My objectives were twofold: ‣Guide the regional marketing teams to create their own business marketing strategy ‣Understand regional and country needs www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  4. 4. Top 3 Marketing Takeaways From My Asia Travels I ended up spending a lot of time understanding their markets, challenges and plans. Here are three key takeaways: www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  5. 5. Top 3 Marketing Takeaways From My Asia Travels 1: Create Global Go-to-Market Plan Regional and country teams want strategic direction from headquarters. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  6. 6. Top 3 Marketing Takeaways From My Asia Travels 1: Create Global Go-to-Market Plan They want to know: ‣ Who is the target ‣ When is the major audience product lunch ‣ What resources are ‣ Why their customers available should be interested ‣ What is the creative concept www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  7. 7. Top 3 Marketing Takeaways From My Asia Travels 2: Give Geos Freedom Delivering global go-to-market plans doesn’t mean telling regions what to do and how to do it. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  8. 8. Top 3 Marketing Takeaways From My Asia Travels 2: Give Geos Freedom If geos don’t follow headquarters’ strategy & creative 100%, UNDERSTAND WHY. Sometimes what plays in Boise just doesn’t work in Taipei. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  9. 9. Top 3 Marketing Takeaways From My Asia Travels 3: Provide Messaging and Content In addition to resources, funding and strategic guidance, the elements most needed are messaging and content. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  10. 10. Top 3 Marketing Takeaways From My Asia Travels 3: Provide Messaging and Content Geos look to headquarters’ raw messaging as a starting point for localization and translation. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  11. 11. Top 3 Marketing Takeaways From My Asia Travels 3: Provide Messaging and Content I also learned different geos prefer their content delivered in different formats. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  12. 12. Top 3 Marketing Takeaways From My Asia Travels 3: Provide Messaging and Content To address this, I recommend: Corporate Headquarters provides a standard set of content (e.g., videos, solutions Geos briefs, case studies) Allow geos to localize and tune the content to their specific regional tastes Local Consumers and needs. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  13. 13. Top 3 Marketing Takeaways From My Asia Travels I also noticed that each country’s marketing execution is different. One country may work with solution providers to reach the target audience, while another country may choose to dial up on advertising to talk to the target audience directly. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  14. 14. Top 3 Marketing Takeaways From My Asia Travels The challenge for me is to understand the common threads among countries to provide sensible strategic guidance and create relevant content for them. TAIWAN INDIA SINGAPORE PHILIPPINES AUSTRALIA www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  15. 15. Top 3 Marketing Takeaways From My Asia Travels What have you learned about marketing strategy from experiences abroad? www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  16. 16. www.pamdidner.com gplus.to/pamdidnerPam@Didner.com linkedin.com/in/pamdidnertwitter.com/pamdidner slideshare.net/pdidnerfacebook.com/PamDidner pinterest.com/PamDidnerCONNECT!

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