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Parallels summit - marketing - cloud messaging

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Parallels summit - marketing - cloud messaging

  1. 1. Marketing: Getting above cloud hype and market confusion<br />
  2. 2. Problems<br />Cloud buzz create confusion<br />Hosters provide different “cloud” services<br />Complex cloud definitions <br />NIST 2-page cloud definition<br />What is shoe?<br />What is cloud?<br />What is sex?<br />
  3. 3. Opportunity<br />Cloud creates a flow of prospects<br />They want clarity<br />Good cloud message is what we all need as an industry<br />
  4. 4. Message to a customer<br />1. Let us serve your workload<br />2. With appropriate level of trust<br />
  5. 5. Let us serve your workload<br />Cloud is power on demand<br />All about SLA<br />Fast provisioning<br />Scalability.<br />
  6. 6. With appropriate level of trust<br />Focus on why customers can trust us<br />Pragmatically remove fear, uncertainty, doubt<br />Promote the idea that trust is what will help cloud to take-off<br />Salesforce.com best practices:<br />Chief Trust Officer<br />Building trust brand – trust.salesforce.com<br />“Success is built on trust”<br />
  7. 7. Takeaways<br />Two-fold message: workload + trust<br />Technical things are mostly covered<br />Trust is an important part of a message, but often missing<br />

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