Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Parallels summit - marketing - cloud messaging

1,367 views

Published on

Published in: Business, Technology
  • ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ has really great writers to help you get the grades you need, they are fast and do great research. Support will always contact you if there is any confusion with the requirements of your paper so they can make sure you are getting exactly what you need.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Parallels summit - marketing - cloud messaging

  1. 1. Marketing: Getting above cloud hype and market confusion<br />
  2. 2. Problems<br />Cloud buzz create confusion<br />Hosters provide different “cloud” services<br />Complex cloud definitions <br />NIST 2-page cloud definition<br />What is shoe?<br />What is cloud?<br />What is sex?<br />
  3. 3. Opportunity<br />Cloud creates a flow of prospects<br />They want clarity<br />Good cloud message is what we all need as an industry<br />
  4. 4. Message to a customer<br />1. Let us serve your workload<br />2. With appropriate level of trust<br />
  5. 5. Let us serve your workload<br />Cloud is power on demand<br />All about SLA<br />Fast provisioning<br />Scalability.<br />
  6. 6. With appropriate level of trust<br />Focus on why customers can trust us<br />Pragmatically remove fear, uncertainty, doubt<br />Promote the idea that trust is what will help cloud to take-off<br />Salesforce.com best practices:<br />Chief Trust Officer<br />Building trust brand – trust.salesforce.com<br />“Success is built on trust”<br />
  7. 7. Takeaways<br />Two-fold message: workload + trust<br />Technical things are mostly covered<br />Trust is an important part of a message, but often missing<br />

×