The main message or ideas behind the campaign „Save Tigers Now‟ campaign is an international charitable campaignbased in Hong Kong, United States and the United Kingdom. The aim ofthis campaign is to stop tigers from getting hunted down by hunters.This campaign is a global campaign by world Wildlife Funded byLeonardo Dicaprio. The main goal for this campaign is to build apolitical, financial and public support to double the number of wildtigers by 2022. The campaign believes that if no one cares for the wildtigers, they will soon become instinct, furthermore the poaching andillegal hunting, and to enhance habitat protection so therefore it is verypossible that tiger population in much of its range will drop very lowthat may well reach a point of no return for wild tigers for many places inacross Asia before the next Year Of The Tiger by 2022
The target audience of the campaign The target audience for this particular campaign are those peoplewho parities in saving the wild animals and mainly those who areagainst the hunting of wild tigers. This campaign targets anyone whoare able to donate money and save the tigers from becoming someones carpet floor. „Save The Tigers‟ campaign‟s for other a largeraudience and makes sure that it‟s wild wide instead of national, thisis important to them as they want all countries to get involved andput an end to the illegal hunting of the tigers.
The strategy of the campaign and the methods used to reach the target audience One strategy this campaign uses is to advertise the fact that a wellknown celebrity called Leonardo Dicaprio is in partnership with theinternational charitable organisation, through this strategy thecampaign would get many donations and people joining them. AsLeonardo Dicaprio is very famous people who like him would alsofollow also WWF-US CEO‟s Carter Robert said "Which is why thispartnership with Leonardo is so important - he can reach the public,tell this story to our children and engage leaders around the world -to save tigers now." They have also given interviews on T.V,broadcast in many radio stations, protested against the hunting oftigers and many more. „Save The Tigers‟ campaign have their ownwebsite which anyone can sign-up and donate to save the wild tigers.
The success of the campaign in achieving it‟s aims Before in the wild about 100 years ago there were about 100,000 tigers in the wild, however today there are as few as 3,200 tigers left in the wild and this campaign wants to double the amount the amount of tigers by 2022. April 16th 2012, the Russian government announced a 1,000 square mile protected reserve to safeguard habitat for rare Amur leopards and Amur tigers. Customs officers in Primorsky Province in Russia‟s Far East have arrested a suspect found attempting to smuggle three Amur tiger paws across the border into China.
Analysis technique number one used in this campaign One very important technique which this campaignuses is to delivers their massage across to the worldthrough Leonardo Dicaprio, this is as Leonardo isvery famous and he would be able to get theGovernment of all nations across the world.Leonardo Dicaprio have donated about 1milliondollars to this campaign and plans to carry on withbeing in partnership with „Save The Tigers‟, he hasgive many interviews about the campaign. By doingthis the target audience of this campaign woulddonate more towards saving the tigers and evenplan to take further action in favour of thiscampaign.
Analysis technique number two used in this campaign This campaign has it‟s very own website where anyone can go sign-up and donate to help save the tigers. Through this website manypeople would be aware of the successes of this campaign and whatactions have been taken. This technique would keep many people upto date and want to make them donate . The website has many videosabout the campaign, images, links to other websites about hiscampaign and many more.
Analysis technique number three used in this campaign Another technique in which this campaign get‟s its message across isby T.V adverts, the adverts persuade people to donate by usingemotive language such as “only as few as 3,200 tigers are left in thewild” also they promise that when you help donate money to savethe tigers, they would send the person a tiger toy and details on howto track down the tiger their founding. They also allow people totravel and meet the tiger they are helping. By doing this the targetaudience would donate more and become very interested in savingtigers from getting hunted down.